The Course of English for University Students (Step 3). Учебное пособие

MASS MEDIA

tablet [‘tæblət] – планшет

device [dɪ’vaɪs] – устройство, приспособление; механизм; аппарат, машина, прибор

gadget [‘gæʤɪt] – приспособление, прибор, устройство

(преимущественно о технической новинке)

portable [‘pɔːtəbl] – портативный, переносный, передвижной portable computer – портативный компьютер

interviewer [‘ɪntəvjuːə] – интервьюер, берущий интервью interviewee [ˌɪntəvju’iː] – интервьюируемый, дающий интервью interlocutor [ˌɪntə’lɔkjətə] – собеседник

a viewer / a listener – зритель, слушатель

audience [‘ɔːdɪən(t)s] – публика; зрители; радиослушатели;

телезрители e.g. The audience for broadcast entertainment has already far outstripped in size any other audience in the world. – Аудитория слушателей музыкально-развлекательных программ по радио, превзошла по количеству все другие виды аудиторий в мире.

appreciative audience – благодарная аудитория enthusiastic / responsive audience – активная аудитория cold / passive / unresponsive audience – пассивная публика sympathetic audience – благожелательная публика

to attract / draw an audience – привлечь внимание публики

toelectrify/grip/move/stir/swayanaudience–раскалить,разогреть,

раскачать публику

Kinds of TV Programmes

feature film – художественный фильм documentary – документальный фильм educational programme – познавательная передача soap opera – многосерийный сериал

serial [‘sɪərɪəl] / series is [`siəri:z] – сериал documentary series about – документальный сериал о …

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episode – серия cartoon – мультфильм

game show – игровое шоу reality show – реалити шоу

chat / talk show – чат-шоу / ток-шоу the news – новости

commercial – рекламный ролик

Kinds of Newspapers & the Press

newspaper [‘njuːsˌpeɪpə] – газета

to print a newspaper – печатать газету

to publish a newspaper – выпускать газету

issue [‘ɪʃuː ], [‘ɪsjuː] – выпуск, номер (периодического издания); выпускать, издавать

current issue – свежий номер

a newspaper comes out/ is published/ is issued – газета выходит tabloid [‘tæblɔɪd] – таблоид (малоформатная газета со сжатым

текстом, обычно бульварного содержания) local paper – местная газета

quality press – «солидная» пресса (публикует много зарубежной, внутриполитической и экономической информации, а также аналитические материалы; рассчитана преимущественно на осведомлённого читателя)

yellow press – жёлтая пресса

yellow pages – “жёлтые страницы” (телефонный справочник магазинов, предприятий услуг и службы быта)

popular paper – массовая газета (рассчитана на невзыскательного читателя, печатает материалы сенсационного характера)

quality paper – «солидная» газета (рассчитана на осведомлёного читателя; публикует много внутриполитической и экономической информации)

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daily / weekly newspaper – газета, выходящая ежедневно/

еженедельно

newspaper article – газетная статья headline [`hedlain] – заголовок

magazine [ˌmægə’ziːn] – (периодический) журнал fashion magazine – журнал мод

glossy magazine – глянцевый журнал

illustrated magazine – иллюстрированный журнал column [‘kɔləm] – колонка; рубрика

editorial [ˌedɪ’tɔːrɪəl] – передовая, редакционная статья, передовица

scientific magazine – научный журнал

popular science magazine – научно-популярный журнал

Sections in Newspapers

•National, regional and local/community news

•National, regional and local politics/government

•Sports

•Classifieds [ˈklæsɪfaɪdz] – объявление (ad)

•Editorial/opinion/editorial cartoons

•Entertainment/celebrity gossip

•TV listings, comics, crosswords and other puzzles, horoscopes, movies

•Business, finance, markets

•Announcements, community calendar

•Death notices/obituaries [ə’bɪʧuərɪ] / obituary notice – некролог,

газетное объявление о чьей-л. смерти

•Weddings, births

•Weather

•Health, education

•Society

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•Cooking, gardening, travel, home DIY (от Do It Yourself “сделай сам” (о ремонте, изготовлении, сборке чего-л. собственноручно)

•Crime report

The Internet

Web – веб, сеть, (всемирная) паутина

Wi-Fi [ˌwaɪ’faɪ] – вай-фай, беспроводной доступ в интернет (по названию торговой марки) (abbreviation Wireless Fidelity, a group of technicalstandardsenablingthetransmissionofdataoverwirelessnetworks)

Wi-Fi hot spot – точка беспроводного доступа в интернет

the Internet [‘ɪntənet] – интернет, всемирная компьютерная сеть on the Internet – в интернете

internet access [‘ækses] – доступ в интернет internet café [‘kæfeɪ ]; [kæ’feɪ] (Am.) – интернет-кафе internet traffic – интернет-трафик

router [ˈruːtə] – маршрутизатор, роутер

to check e-mail [‘iːmeɪl] – проверять электронную почту send a text message – отправлять электронное сообщение

upload – загрузить (в интернет) (transfer (data) to a larger computer system)

downloadinfo…onto–загрузить…на(наустройствоизинтернета) touch screen – сенсорный экран

scroll [skrəul] (down/up) – прокручивать изображение в окне, скроллировать

swipe [swaɪp] – смахнуть, листать изображения на экране слева направо

addiction – зависимость

computer addict [‘ædɪkt] – человек, зависимый от компьютера browser [‘brauzə] – браузер, веб-обозреватель, навигатор

browse through [brauz] – пролистывать, проглядывать; небрежно рассматривать, скользить взглядом

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application [ˌæplɪ’keɪʃ(ə)n] – прикладная программа, приложение data [‘deɪtə], (sing.) datum – данные, факты, сведения; информация to collect data – собирать данные

to process data – обрабатывать данные to analyze data – анализировать данные to store data – хранить данные

Ex. 1. Match the job with the definition.

e)anchorman

1thepersonwhoorganisesthepartsofafilmorprogrammeintoaunified sequence; also, the person responsible for the content of a newspaper, or a part of one.

2 the person or firm that produces and distributes a book, newspaper, magazine, etc.

3 a person who gathers and reports news for a newspaper or a news broadcast

4 a person who makes films

5 a person who operates a camera

6 a person who co-ordinates the different reports, interviews, etc. in a news broadcast

7 a person employed to write for a newspaper

8 a person who reads aloud news reports on radio or TV

9apersonresponsiblefortheoverallproductionofafilmorprogramme; in films, the person responsible for controlling the money

Ex. 2. Discuss the following questions with a partner:

a)What kind of current affairs programmes are broadcast onTVin your country?

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b)Can you remember any which you found oarticularly interesting?

c)Make a list of interesting topics for a current affairs documentary in your country today.

You are going to read an interview with Nigel Chapman, editor of a weekly current affairs TV documentary programme.

Text 1

Interviewer: You’re the Editor of Public Eye. What kind of topics do you cover in the programme?

Nigel Chapman: Well they’re essentially domestic stories. We don’t cover international stories. We don’t cover party politics or economics. We cover issues of general social concern to a British audience. They can be anything from the future of the health service to the way the environment is going downhill, to the way local councils spend their money.All those sort of domestic social issues are the main agenda for public eye.

I: How often do you find yourself choosing a topic because it’s what the public wants to know about or because it’s what you feel the public ought to know about?

NC: I think it’s a mixture of both. I think sometimes you have a strong feeling that something is important and you want to see it examined and you want to contribute to a public debate.

Sometimes people come to you with things they’re worried about and they can be quite small things.They can be a story about corruption in local government,intheirtownhall,somethingthey’veactuallyseenthemselves, something they can’t quite understand why it doesn’t seem to be working out properly like they’re not having their litter collected properly or their dustbins emptied.

One good definition of journalism is publishing things that people don’t want to see published. So a lot of good stories are things that people want to cover up, they want to hide. They’re controversial stories – corruption in high places, scandals. Now those sort of stories tend to come from one

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or two people who are disillusioned with the system, what we call whistleblowers. They want to draw attention to some scandal in government or in an institution.

I:Howdoyouknowthatyou’vegotareallysuccessfulprogramme,one that is just right for the time?

NC: I think you get a sense about it after working in it a number of years, you get a sense of which stories are on the up, we would say really that they’re going to be spot on, they’re going to be published at just the point when the public are concerned about that.

So it’s a mixture of, you know, scientific research, talking to people, getting the evidence and crystal ball gazing. You need to be able to look far ahead and go, ‘Well now, six weeks from now, what’s going to matter? What’s going to be important? What are the stories that are going to be making the headlines?’

I: What’s the actual practical process of taking all this material and assembling it as you want it?

NC: Well, when they’ve shot it, actually on videotape, they then have to look at the material, and it’s called the rushes, what we call looking at the rushes, which means they look at all the pictures they’ve shot, they listen to the interviews they’ve recorded, and then they have to assemble it into a proper structure and they do that on paper first of all, and they decide the order of the different, you know, contributions and the pictures they’ve shot, and how they’re going to structure it. And then they go into the cutting room for maybe five days, long days usually, working with an editor, who actually takes their pictures and their interviews and actually literally cuts them up and sorts them out and edits on videotape for them. So they’re over his/her shoulder deciding which bits to use and guiding the editor accordingly but it’s the editor who’s actually pressing the buttons and making it all happen.And then at that stage I would come in and have a look at the film and decide is it the right length, is it the right sort of thing we need. Sometimes they’re too long and you have to cut them down. That’s what’s known as a rough cut. A rough cut is often too long and you

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maybe have to take five minutes out of a thirty-five minute programme and make it down to thirty.

But you’ve also got editorial considerations too to think about like are we using the right bits of the material we’ve actually recorded and sometimes, you know, you would actually look at the transcripts of the interviews yourself and make sure in your own mind that we were using the right bits.

One of my jobs as an editor, though, is to make sure that the interview is being used fairly because obviously people in half an hour say a lot of things – they put it all into a context and you’ve got to ensure that it’s being used fairly and that the team, the production team, haven’t, as it were, taken what we call an early out which means that they’ve chopped an answer in half, right, they’ve come out of it before it naturally finished whichmeansthatthepersonwhowasbeinginterviewedmaywellhavesaid some very interesting things which may well have qualified their position about something.They may well have explained why they’d taken a certain decision but because they’ve not used the whole answer it represents that person in an unfair light. And sometimes as an editor you have a sixth sense about this. You can almost see the man’s or woman’s lips moving as the edit’s gone in, they’ve chopped it too harshly, right, and then that’s a source of concern to you and you go back and look at the transcripts and say, ‘Hang on a minute, this isn’t quite right. This person went on to say this. We should perhaps include this.’

And then when they’ve actually got it to the right length and they’ve got the right bits in the right order, then you work on the final script with them, usually with a reporter making sure that he’s making the right or she’s making the right points at the right time.

And then having agreed the script, having agreed all the pictures cut in the right order, all the interviews cut in the right order, then go to dubbing and he puts his voice or she puts her voice on it and then it’s transmitted, basically.

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Ex. 3. Answer the questions:

1.According to Nigel Chapman’s definition of his programme, which of the following might interest him?

a) educational reforms b) world trade

c) general elections

2.In which of the following ways does Nigel Chapman find his stories? a) a member of the public tells him

b) a governmnent institution asks him to cover a story c) a story is already in the news

Ex. 4. What does Nigel Chapman mean by the following?

a)going downhill

b)whistle-blowers

c)spot on

d)crystal ball gazing

Ex. 5. Match the definitions below to the words: rushes videotape editor cutting room rough cut dubbingscript early out transcript

1)The person responsible for cutting and splicing the final version of a

film.

2)The soundtrack that is added to the film.

3)The commentary written by the reporter.

4)The place where the film is edited.

5)All the material that has been filmed.

6)The written record of an interview.

7)An interview which is cut in an unnatural place.

8)The film when it is more or less the right length for the final version.

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Ex. 6 Write down from memory the process of making a documentary.

Ex. 7 Answer the questions:

1)Do journalists always respect the truth in the news in the world? Can you remember precise examples when they did / didn’t?

2)In what ways can journalists disguise the truth?

3)What news is important in your counry? What comes first – the political news or the football results?

Text 2

Joan Archer spends a day with a paparazzo in New York looking for the full picture

It’s getting on for one in the morning and it seems we have followed a false lead again. We are outside Catch, the exclusive New York restaurant where we’ve come in the hope of landing our own big fish. But the only A-list celebrity to be seen is ona torn page of a discarded magazine that lies in the gutter with the headline ‘Jen Splashes Out’. A day ago I would’ve looked at the figure on the page jumping out of a cab on a damp street and pitied her for the life she has to lead. But I now I look at it and wonder: how long was the photographer waiting in the pouring rain to get that shot? What did they finally earn for their trouble? Having spent the day with a reallife paparazzo, I look at this photo and rather than revulsion for their profession, I have, if not admiration, a certain amount of respect. Because I have been on the go for the last sixteen hours and I’m dead on my feet.

We started at 8.30 this morning when I watched a small crab-like group of photographers awkwardly scuttle down the street a few paces ahead of a star walking her kid to school. Miguel returned shaking his head.’She’s wearing the same outfit as always. She knows we won’t be able to sell on the photos.’

We then cycle-yes, cycle – to a hotel in the Village where he’s been tipped off that there may be some boy band I action. When we arrive, we

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