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TABLE II: Sales forecast for the UK, (assuming a market share of 18%).
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Year |
Sales ($US) |
Annual Increase |
Market Share |
Projected |
5 |
1 174 563 |
14% |
18% |
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6 |
1 362 493 |
16% |
18% |
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7 |
1 580 491 |
16% |
18% |
TABLE III: Sales forecast including expansion to continental Europe, (assuming the market shares shown).
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Year |
Sales ($US) |
Annual Increase |
Market |
Share |
(Europe) |
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UK |
Other |
Total |
Projected |
5 |
1 726 808 |
68% |
18% |
3% |
7% |
|
6 |
2 448 575 |
42% |
18% |
5% |
8% |
|
7 |
4 143 643 |
69% |
18% |
10% |
12% |
Θ Now listen to the recording which gives a summary of the extract.
Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
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maintain |
system growth |
research |
risen |
competitors |
report |
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market |
patterns |
share |
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The report |
makes the following points: |
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Demeyer Associes, a market |
research organization, has prepared an independent |
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................ |
(a) for us. Touchline’s sales are |
good in the |
UK ............. |
(b). Each |
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European country has a separate distribution .................. |
(c) and different purchasing |
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.................. |
(d). As a result of TV coverage, Europe is a ................. |
(e) market for |
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American sporting equipment. In four years, sales of our products have .................. |
( |
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f) dramatically in the UK. This is because our US ................. |
(g) are not interested in |
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the market yet. When US producers show a real interest in Europe, Touchline Trading |
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may not be able to .................. |
(h) its market ................... |
(i) in the UK. |
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Exercise 5. After reading the report, Thomas Willhite rings Annique Demeyer. Listen to the recorded conversation and complete the table below.
TABLE IV: Total European sales: all manufacturers
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Year |
Sales ($US) |
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1 |
13 176 000 |
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2 |
15 450 --- |
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3 |
18 0 -- 937 |
Current |
4 |
21 -25 446 |
What tendency do total European sales have?
Revision of the file
Exercise 6. Explain the meaning of the following words.
Export–oriented company, distributor, subsidiary, headquarters, a multinational corporation, to compete, to run a company, total sales.
Exercise 7. Use the words below to complete the sentences. Mind your grammar is correct.
multinational corporations |
headquarters |
distributors |
to invest |
to compete |
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to compete |
revenue |
range |
subsidiaries |
to run |
corporation |
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1.The company moved its ___________ to Houston.
2.The Singapore government is interested in ___________ abroad.
3.The company has an annual ________ of about $8 million.
4.The government took measures to enable Irish industries _________ effectively in Europe.
5.A parent company in the UK will be legally responsible for the debts of its ______.
6.Mesa has completed its conversion from a partnership to a ____________.
7.She _________ a mail0order business for ten years.