- •Государственное образовательное учреждение высшего профессионального образования
- •«Хабаровская государственная академия экономики и права»
- •Linguaphone Business English
- •COMPANY STRUCTURE
- •Ground Plan of Headquarters
- •File 1
- •Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
- •File 2
- •Mind the prepositions
- •Read the text
- •File 3
- •Willhite: Look, Colin, I can’t talk now. I’m in the middle of a meeting.
- •Company: Can-Am Sports
- •Telephone Number: (416) 555-8000
- •REVISION
- •ROLE PLAY
- •Invent a company and make a presentation of it in class.
- •COMPANY PROFILE
- •to crown – to complete worthily; to make smth perfect or complete, by adding an achievement
- •BUSINESS WOMAN OF THE YEAR
- •Answer the questions:
- •1. What were the main reasons for the company’s success?
- •FILE 2
- •File 3
- •a (business) contact – a person, especially in a high position, who can give you useful information or introductions which will help you at work or socially
- •REVISION
- •ROLE PLAYS
- •PJ FOODS RATONALISES EUROPEAN OPERATIONS
- •HUNDREDS OF MANAGERS TO GO
- •SUPERSUB: CLEAN; SIMPLE; HEALTHY
- •File 1
- •Debt crisis
- •Government measures
- •Consequences
- •Current position
- •FILE 3
- •Assingment 1.
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Θ Exercise 4. Listen to the recording to find out what happened.
Answer the questions:
1.How does Can-Am solve the problem?
2.What are the terms of new agreement?
REVISION
Exercise 1. Match the words with their definitions.
1) |
breakdown |
a) income |
2) |
to market |
b) able to be carried out or done |
3) |
to compete |
c) to make twice as great or as many |
4) |
to double |
d) someone who sells things by retail |
5) |
feasible |
e) division into smaller group |
6) |
retailer |
f) to offer for sale |
7) |
to contact smb |
g) to reach smb by message, telephone, etc |
8) |
headquaters |
h) to try to win smth in competition with someone else |
9) |
to invest |
i) the central office |
10)revenue |
j) to put (money) to a particular use in order to make a profit |
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Exercise 2. Give synonyms.
Income, affiliate, to sell, to control a company, possible, shopkeeper, to terminate, to settle, to produce.
Exercise 3. Insert prepositions where necessary.
1.Can-Am is concerned ... Touchline.
2.Can-Am sells more ... home than ... overseas.
3.Vice President gave us some background information ... the company.
4.He was ... the flight from Toronto that arrived ... 9.15. ... this morning.
5.Let’s get ... ... business.
6.Can-Am’s Board of Directors decided to put pressure ... Touchline.
7.As required ... the terms ... our agreement I sent you six months’ notice ... termination
... today’s date.
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8.Now we are strongly ... favor ... expanding our sales ... this market.
9.We must compete ... other producers.
10.Europe is made ... ... a number of different markets.
11.The cancellation will take effect ... the first day ... January 1999.
12.Hold the line, please. I’m putting you ... .
13.We can’t discuss it ... the phone.
14.Companies as small as ours just can’t compete … multinationals.
15.If the pound continues at this level our exporters can’t compete … sales across the
Atlantic.
16.I was well aware … this fact.
17.There was a very strong demand … jeans and T-shirts over the last month.
18.The company has been investing hundreds of millions of dollars … new production facilities.
Exercise 4. Use the words below to complete these sentences.
rate |
share |
table |
take effect |
revenue |
forecast |
expect |
range |
|
subsidiaries |
costs |
feasible |
to compete |
advantages |
demand |
resolve |
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1.What are the .......... of terminating the agreement?
2.We ......... sales to rise by 25%
3.My company has a 12% ........... of the market.
4.Revenue is growing at an annual ............ of 15%.
5.Our sales people ........ that sales will fall next year.
6.This .......... gives a breakdown of sales by product range.
7.We stock a wide ……… of office furniture.
8.The magazine has been losing advertising ……. for months.
9.We are too small ……. with a company like that.
10.The Jonson Electric group now controls 11 …….. locally and abroad.
11.Delays in construction could increase …….. significantly.
12.Lower interest rates did nothing to increase ……. for loans to buy houses.
13.The new time table will ……. from the beginning of May.
14.A meeting has been called to ……. the dispute.
15.It is financially ……. to use coal as an energy source.
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Exercise 5. Translate the sentences.
1.Мы очень обеспокоены падением темпов роста на 22%.
2.Вы, вероятно, не в состоянии конкурировать по этому виду товаров.
3.Эта схема представляет общую картину деятельности вашей фирмы.
4.Мы ожидаем, что продажа достигнет почти полмиллиона к концу этого года.
5.Не оказывайте сильного давления на вашего агента, иначе он расторгнет договор.
6.Как требуют условия контракта, мы обязаны урегулировать разногласия, начиная с даты подписания.
7.Мы пытались проконсультироваться с вами, но не получили ответной реакции.
8.На чём Вы специализируетесь?
9.Если подсчитать, то на первом месте Канада, а потом мы.
10.Монополисту не с кем конкурировать.
11.Наша компания является самым крупным производителем американских спортивных товаров за пределами США.
12.Продажи наших товаров в Британии значительно возросли за последние четыре года.
13.Для нас будет очень сложно сохранить нашу долю рынка, если наши конкуренты будут проявлять большой интерес на этом рынке.
Exercise 6. Translate the dialogues.
I.
-What’s happened over here? Everybody is concerned about something.
-Вчера была встреча Совета Директоров в штаб-квартире.
-Did they discuss the problem of total sales?
-Да, общие продажи нашей компании уменьшились на 19%, хотя общая картина на мировом рынке улучшилась.
-The reason is that our distributor is not competing effectively throughout Europe. So the cost of lost sales is very high and we are losing our revenue.
-Как компания собирается решить эту проблему?
-The Board wants to put pressure on the distributors to make them change their policy. If we get little response from them, our Board will terminate the agreement.
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II.
-Isn’t that you, Robert?
-О, Джон, сто лет тебя не видел!
-How is your business?
-Честно говоря, хвастаться нечем. Общая картина не радует.
-Is it really so bad?
-Да, я обеспокоен нашим положением на международном рынке. Управлять нашей компанией становится всё тяжелее.
-But why? What is happening in the market?
-Несмотря на то что у нас высокое качество товара, спрос на рынке на нашу продукцию падает. Конкуренты нас душат, и мы несём потери от нереализованной продукции.
-Do you want to say that your company doesn’t have any revenue?
-Конечно же, нет. Но доход во много раз упал.
-And what are you going to do? I mean what are your future plans about the company?
-На данный момент планы кажутся невыполнимыми, ног мы собираемся пригласить опытного специалиста и ввести его в курс дела.
III.
-Я бы хотел обсудить с вами, Колин, положение нашей компании на европейском рынке. Доля Can-Am на рынке Великобритании – 18%, и мы ожидаем, что она возрастёт. Но наша доля на рынке континентальной Европы почти равна нулю. Я считаю, мы не можем игнорировать этот огромный потенциальный рынок.
-But just a minute? Thomas? It isn’t as simple as it seems to be. European market is composed of a number of independent national markets. They are all different, with different regulations, different distribution systems.
-Я понимаю, что существуют проблемы, но это рынок, который мы не можем игнорировать. У меня есть информация, что он стоит 15 миллионов долларов в год. Мы полностью за расширение наших продаж на этом рынке.
-But we must consider costs. Think what it would cost to export to four European countries. I mean selling costs and transportation costs.