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FILE 2

Glossary

Make sure that you know these words. Find Russian equivalents to them.

to refit – to be made ready for further use

to gross – to gain as total profit or earn as a total amount with encouragement from – with approval, support

inconsistency – the condition of not being in agreement with each other or with smith else eventually – in the end, especially after a long time or a lot of effort, problems, etc

to play/do smth by the book – to keep to the rules, follow the rules

pharmacy – a shop or part of a shop in which medicines are prepared and sold to take smth over – to gain control over and responsibility for smth

to have sympathy with – to have active support

to attribute smth to smb/smth – to say or think that something is the result of work of something or someone else

beauty aids – things that provide beauty to secure – to get, esp. as a result of effort

(on the ) ground (s) – a reason, cause or argument

Θ Fifteen months later, Isabella Hallberg completes her first year of work as a franchisee for Wendy Rae Body Care Centers. Her center in downtown Stockholm has grossed $334000 in the period, and her plans to open a second store in Stockholm and another in Malmo are well advanced. The central management is impressed. They invite her to become the head franchisee for Scandinavia.

She declines on the grounds that she has insufficient business experience. With encouragement from Wendy Rae herself, Isabella Hallberg eventually changes her mind.

Θ Body Care does not allow its head franchisees to begin sub-franchising until they have two or more stores and a record of two years’ successful trading. Three months after becoming head franchisee for Scandinavia, Isabella Hallberg meets Margareta Tntz, who has a chain of four pharmacies in Oslo and Bergen. Ms Tntz wants to close her stores and

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Θ Before posting the letter, Isabella Hallberg added an extra paragraph. Listen to the recording and write down the paragraph she dictated.

Answer the questions:

1.What were the results of Mrs. Hallberg’s first year of work?

2.What are the main regulations to begin sub-franchising?

3.Why does Mrs. Hallberg request an exception?

Θ The following is the first page of the proposal enclosed in Mrs. Hallberg’s letter to

Scott Ringer.

Read the text.

BACKGROUND

Margareta Tntz is 28, widowed, with two children. Her parents are refugees from Hungary who settled in Norway when she was three. She has Norwegian nationality and speaks four languages including English.

She married when she was 17. When she was 20, her husband died in a car accident leaving her with two children and a pharmacy. She took over the running of the business and increased the number of stores to six in four years. She recently sold two of the stores.

She has always been interested in natural health and beauty aids. NEP’s range of pure health products, and Flavel’s skin and hair treatments were first introduced to the

Norwegian market through her stores. She attributes her success to the fact that her customers have a choice between traditional pharmaceutical products and a wide range of natural alternatives.

The importance of this side of her business has grown steadily over the years, while sales of traditional pharmaceuticals have remained static. Sales of natural products are now double pharmaceutical sales by value. She believes that the next logical step is to close her stores and reopen them as Body Care Centers.

PROJECTED VOLUME OF SALES

Margareta Tntz is convinced that the volume of sales in all her stores will rise dramatically when the image of her stores is more clearly defined and when the sales areas are devoted exclusively to those products that sell best.

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TIMETABLE

Her intention would be to refit all four stores simultaneously to Body Care’s specifications, starting as soon as she secures a Body Care franchise.

Θ Now listen to recorded extracts from the proposal.

Exercise 1. Find English equivalents to the following Russian ones.

1. ... и успешно продвигаются планы открыть ...

2.Она отклоняет (это предложение) на основе того, что у неё недостаточный опыт в бизнесе.

3.Благодаря поддержке ...

4.Она пишет ..., с просьбой сделать исключение из правил.

5.Я не в состоянии предложить ...

6.Ее родители – эмигранты из Венгрии.

7.Она взяла на себя управление (руководство) предприятием.

8.Она относит свой успех ...

9.Её намерение – переоборудовать магазины в соответствии с техническими характеристиками (спецификацией) Body Care.

ΘFranchise Manager, Scott Ringer, is puzzled by an inconsistency in Isabella Hallberg’s application. He makes a phone call to Flavel Health Products in Zurich. He then makes a number of calls, the last of which is to a business friend in Oslo. Finally, he drafts the following letter.