2414

…what the key to business success is?

…how “management” can be defined?

…what marketing activities include?

…what specialized subjects the students of the faculty study?

VIII. Make a list of the key words in the appropriate order.

Qualifications, shipment, transport modes, subjects, four Ps, marketing, management, graduates, profile, improve, kinds of operations, number, key, commercial work, research.

 Workbook Ex. 6, 7 on page 109.

IX. You have an access to the Internet. Now you are speaking to an Englishman about your education. Put the sentences in the appropriate order to make a dialogue.

-At the Siberian Automobile and Highway Academy.

-Do you like to study?

-Unfortunately, I do.

-Where do you study?

-Then you have to study different economic subjects.

-Do you pay tuition?

-What faculty do you study at?

-You will repair machinery after graduation, will you?

-No! I have another qualification. I’ll be a manager at the automobile plant.

-Sure. Management, Bookkeeping, Bases of Marketing, Business Ethic and other.

-Do you have practice?

-Yes, I adore it.

-Do you mean practical work at enterprises?

-At the Economical Engineering.

-I’m a second-year student and we study only general educational subjects but the students of the third and the fourth courses have such an opportunity.

-I see.

-Exactly.

-And what about you? Are you a student or a worker?

X. Complete the telephone conversation about your student life with your school friend and act it out.

-______________________.

-Yes, I am.

13

-______________________.

-Yes, of course.

-______________________.

-No, only half a year.

-______________________.

-Oh, only next year!

-______________________.

-Nothing difficult!

-______________________.

-I see.

-______________________.

-Hope to see you soon.

XI. Read additional information about your qualification and make up special questions, which can be used as a plan for retelling. Retell the text, using the plan to help you.

Operations management, also called Production management or Industrial management, is the planning and control of industrial production processes to ensure that they move smoothly at the required level. Techniques of production management are employed in service industries as well as in manufacturing industries.

The responsibilities of production management are called the “five M's”: men, machines, methods, materials, and money. The management of men, machines, and methods involves maintaining a flexible production process with a work force that can readily adapt to new equipment and schedules. Responsibilities for materials include the management of both physical (raw) materials and information materials (paperwork). Money management, including such areas as inventory, plant capacity, and customer service, is a major responsibility and can determine the competitiveness of an entire operation. The production cycle requires that various departments interact. Sales, financial, engineering, and planning departments exchange information.

Control is a chief function of production management. The manager must ensure that operations produce at planned output levels while meeting cost and quality objectives. The production plan must be monitored regularly, and adjustments must be made to meet fluctuating market demands. Inventory control oversees raw materials, component parts, work in process, finished goods, packing and packaging materials, and general supplies and determines when to replenish inventory and by what amount. The control of labour involves using industrial-engineering tools, such as time-study measurements, to design efficient work methods. Workers must be hired, trained, and assigned in synchronization with changing production processes and schedules. Production

14

II. Read the article from “The Irish Times” and its translation made by a schoolboy. Try to correct his version of the translation.

objectives ,” – said the Director of директор центра развития европейской

Microsoft’s European Product продукцииMicrosoftвДублине. Development Centre in Dublin.

III. Work in small groups. Use the words to make a story. Every member of the group has to make up not less than 3 sentences. Then one representative from each group tells the story to all the students. The best variant is chosen and the winnersareannounced.

Establish, evolve, opt, flop, product line, carry out, split up, challenge.

 Workbook Ex. 9 – 13on page 110 – 111.

IV. What notion is described in each sentence?

A set up where a traditional chain of command is put in place.

A structure where companies have separate divisions according to the product that is being worked on.

A structure where a business is organized into project teams, led by project leaders, to carry out certain objectives.

V.Canyouanswerthefollowingquestions?

1.Whatdoesorganizational structure concern?

2.What is the most recognizable organizational structure?

3.How doesthe matrix structure organize a business?

4.What isdelayering?

5.What is a lessbureaucratic structure?

VI. Retell the article using the questions above as a plan. Use the expressions given below.

The text is about... ; the text deals with the problem...; I know that...; it is a well-known fact...; it is worth mentioning...; as for the problem of...; it should be noted that...; in conclusion… .

VII. You are going to listen to the text “Mind Your Own Business”. Read the following sentences and be ready to fill in not more than three words while listening.

1.Sarah and Tom Beaton were both working as _________________.

2.Their neighbours asked them to sell _________________ of some rare plants.

3.David Randall was working in ___________________ engineering.

4.Now David and Lydia Randall have their own _________________ and help musicians get their ideas onto tape.

18

5.Paula and Don Wright after grooming their friends dogs decided to open

_______________ for dogs.

6.Rod and Anne Richardson opened ___________________ and made a fortune from it.

VIII. Look at fig. 1. Which picture does not fit in the content of the text?

c)

d)

Fig. 1

IX. Listen to the text once again and circle the correct answer while listening.

1.Diana Lindley talked to eight people.

2.Many people have the courage to give up their steady job.

3.Beaton’s Plants got much more prizes than any other nursery.

4.Tom Beaton’s work is difficult but he loves it.

5.David and Lydia Randall worked together in sound engineering.

19

The managing Director (sometimes called the Chief Executive or President in the USA) is the head of the company. The company is run by a Board of Directors; each Director is in charge of a department. However, the Chairman of the Board is in overall control and may not be the head of any one department.

Most companies have Finance, Sales, Marketing (sometimes part of Sales), Production, Research and Development (R & D) and Personnel Departments. These are the most common departments, but some companies have others as well.

Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director; the Director is responsible for strategic planning and for making decisions.

Various personnel in each department report to the Manager. One example, present in almost all companies, is the Sales Representative, who reports to the Sales Manager.

III. Match the numbers to the letters. Read a definition to your partner and let him guess what you are speaking about. Make up sentences with the given words (1 – 6).

1 company

2 research

3 department

4 run

5 report

6 personnel

IV. Choose the correct item using your own knowledge and experience.

1. The employees responsible for carrying out general office duties, filling in forms and keeping statistics are ________.

(a) clerks (b) accountants (c) supervisors

2. The employees who sell company’s products are known as _______.

(a) vendors (b) renters (c) reps

3. The employees who decide what to purchase, and who make the purchases of finished goods or components to be made into goods, are ______.

(a) choosers (b) procurers (c) buyers

4. The employees who are responsible for seeing that the finished goods are well made are ______.

21

V. While listening to the lecture on economics your friend has made some notes but put no full stops. So, he understands nothing. Can you help him? Translate the extract to confirm your decision.

The chief executive officer (CEO) is usually the president or the chairman of the board of directors in any case the CEO is probably the single most important individual in any organization’s planning process even when the board takes the lead in developing strategy, the CEO plays a major role in the complete planning process and is responsible for implementing the strategy the board and CEO, then, assumes directive roles in planning the other organizational components involved in the planning process has more of an advisory or consulting role.

 Workbook Ex. 14 on page 111.

VI. Study table 1 at page 20. Look at fig. 2 and share your opinion about every person’s responsibilities. Use the following expressions to help you:

…to be responsible for day to day running of…; …to be in charge of…;

…to run the…; …to deal with…; …to look after…;

…to take care of special accounts…; …to report to… .

22