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Учебное пособие по англ.doc
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Commentary and Notes to the text.

1. revenue ['rev(ə)njuː] доход; выручка

2. entrepreneur [ˌɑːntrəprə'nɜː] бизнесмен, предприниматель

3. in possession of [pə'zeʃ(ə)n] обладающий

4. compare with [kəm'peə] сравнивать, сличать

5. franchise ['frænʧaɪz] ) франшиза (на использование торговой марки) ; коммерческая концессия; привилегия, льгота

6. output ['autput] продукция; выпуск изделий

7. occur [ə'kɜː] происходить, случаться, совершаться

8. intractable [ɪn'træktəbl] трудный для решения, нелегко поддающийся решению

9. fear [fɪə] бояться, пугать, внушать страх

10. inhibit [ɪn'hɪbɪt] задерживать, сдерживать, препятствовать

11. delegate ['delɪgeɪt] уполномочивать; передавать полномочия; поручать

12. the going rate текущий курс/ставка

13. preoccupation [prɪˌɔkjə'peɪʃ(ə)n] озабоченность

14. avoid [ə'vɔɪd] избегать, отменять

15. damage['dæmɪʤ] портить, причинять ущерб, убыток

16. adjust [ə'ʤʌst] приводить в порядок; приспосабливаться, привыкать; регулировать; выверять, настраивать

17. affix [ə'fɪks] прикреплять (to, on, upon)

18. drop [drɔp] снижать, понижать, уменьшать

19. suspicious [sə'spɪʃəs]подозрительный, недоверчивый

20. value ['væljuː] ценность, стоимость

II. Answer the following questions.

1. Should the monopolist compare the costs of production with the revenues from production?

2. Is this calculation made by comparing the marginal cost of additional output with the marginal revenue of additional sales?

3. Why do the entrepreneurs fear to set the price too high?

4. Is low price a good way of using a marketing tool?

5. Is it difficult to adjust price upwards once your product or service and its price have become known?

6. Dropping a price is much easier, isn’t it?

7. Why are customers often very suspicious of new products or new services offered at a price lower than those of existing products?

III. Define the part of speech of the following words and translate them.

      1. to inhibit, inhibition, inhibited, inhibitive, inhibiter.

      2. to adjust, adjuster, adjustment, adjusting, adjusted.

      3. to possess, possession, possessor, possessive.

IV. Arrange the jumbled words into the right order.

1. Need, with, of, the revenues, we, from, production, the costs, to compare.

2. Should, entrepreneurs, for, set, the price, new, their, or, product, service.

3. Others, slightly, price, simply, set, their , below, the market price.

4. Simply, their, the job, many, accountant, entrepreneurs, delegate, to.

5. Are, very, customers, often, suspicious, of, products, new, offered, at, a price, low.

V. Translate the word combinations.

1) To be suspicious of new products; 2) set the price; 3) services offered at a low price; 4) affix price to your product or service; 5) revenues from production; 6) affix price to your product or service; 7) dropping a price; 8) going-rate pricing.

  1. Translate the sentences paying attention to Sequence of Tenses.

    1. The exporters informed the buyers that they were making arrangement for the shipment of the goods.

    2. The representative of the company said that he wanted to maximize its profits.

    3. The sellers pointed out that the goods had been sold on time.

    4. The buyers stated in their enquiry that they had been importing timber since1950.

    5. The manager wrote that he required ten more machines.

    6. The manufacturer agreed that the goods would be packed in wooden boxes.

    7. The entrepreneur said he would visit the meeting if he had enough time.

    8. The director hoped the contract would be a success.