- •Read and translate the text.
- •Commentary and Notes to the text
- •Put each verb in brackets into the passive in an appropriate tense.
- •Translate the following sentences into English.
- •Write down the forms of the irregular verbs.
- •Write down sentences with the following idioms.
- •Read and translate the text.
- •III. Define the part of speech of the following words and translate them.
- •IV. Translate the words paying attention to their meaning: means, to mean, by means of, by no means, by all means.
- •V.Translate the sentences.
- •Commentary and Notes to the text.
- •II.Answer the following questions.
- •VI. Put each word in brackets in appropriate degrees of comparison.
- •VII. Fill in the gaps with “who, whom, whose, what, which”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the following word combinations.
- •IV.Fill in the gaps with the words and expressions given below.
- •V. Find the synonyms of the following words in the text.
- •VI. Translate into English.
- •VII. Translate the sentences paying attention to modal verbs and their equivalents.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Arrange the jumbled words into the right order.
- •V. Translate the word combinations.
- •Translate the sentences paying attention to Sequence of Tenses.
- •Make the sentences negative.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Match the words with their definitions.
- •V. Fill in the gaps with “much” or “many”.
- •VI.Translate the sentences paying attention to Participle II.
- •Market research
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Fill in the gaps with “little, a little, few, a few”.
- •V. Read the following numerals.
- •VI. Translate sentences with the word “one”.
- •VII. Translate sentences into Russian.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions:
- •III. Give the Russian equivalents to the international words.
- •IV. Write down the Russian equivalents.
- •Fill in each blank with a suitable word from the vocabulary of the text.
- •Translate the sentences paying attention to the meaning of the words “some” and “the same”.
- •Translate the sentences paying attention to the Complex Subject.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and notes to the text
- •II. Answer the following questions:
- •III. Define the part of speech of the following words and translate them.
- •IV. Fill in the gaps with proper prepositions: of, by, with, in, from, to, upon, through.
- •Fill in the gaps with “some, any, no”.
- •VI. Translate sentences paying attention to the word “earn”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Open the brackets and put the verbs in proper form.
- •V. Translate sentences with the word “it”.
- •VI. Translate the sentences into Russian.
- •VII.Translate the sentences paying attention to the construction “to be going to”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Fill in the gaps with the prepositions: to, without, for, in, at, from, with
- •Write down the degrees of comparison of the following adjectives.
- •VI.Translate the sentences paying attention to the Gerund.
- •VII. Make the sentences negative.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Find in the text synonyms for the following words.
- •V.Translate the following sentences.
- •VI. Give the English equivalents for the following.
- •VII.Write the following sentences in the Past and Future Tenses.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •VIII.Write down the forms of the irregular verbs.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Define the part of speech of the following words and translate them.
- •IV. Fill in the blanks with the words from the text.
- •Find in the text the English equivalents for the following phrases.
- •Translate the sentences into Russian.
- •VII. Read and translate the sentences with the verb “wonder”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Write the following sentences in the Past and Future Tenses.
- •IV. Write down the degrees of comparison of the following adjectives.
- •V.Write the following dates in English.
- •VII. Translate the sentences paying attention to Participle I.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the word combinations.
- •IV.Translate the following sentences.
- •VI. Write and read the following numerals in English.
- •VII.Translate the sentences paying attention to the Passive Infinitive.
- •VIII.Write down the forms of the irregular verbs.
- •IX.Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Innovation
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV.Translate the conditional sentences.
- •V. Chose the correct active or passive form of the verb.
- •VII.Translate the sentences paying attention to the Subjunctive Mood.
- •Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III.Choose the antonyms of the following words.
- •IV.Translate into English.
- •V.Translate the following sentences paying attention to the Infinitive.
- •VI. Translate the following sentences.
- •Transport
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech.
- •IV.Translate the following word combinations.
- •V. Translate sentences with the word “it”.
- •VI.Complete the Tag questions.
- •VII.Complete the following sentences by putting the verbs into the Present Perfect or Past Simple.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
VII.Translate the sentences paying attention to the construction “to be going to”.
1. The director is going to discuss this issue with his colleagues.
2. What are you going to become in future?
3. The majority of our graduates are going to work as managers.
4. The manufacturer is going to perform the wholesale functions of storage, shipping, credit financing, and servicing.
5. Merchant wholesalers are going to purchase merchandise from manufacturers, take title to the goods, and assume the risks.
6. The wholesaler was going to deliver the product to retail or industrial customers.
7. The manufacturer is going to distribute his products through his own sales personnel to wholesalers.
8. The firm is going to represent a specialized product line as soon as possible.
VIII. Write down the forms of the irregular verbs.
To wear, to stand, to ride, to smell, to make, to fly, to lose, to ring, to break, to choose.
IX. Write down sentences with the following idioms.
1. Money for jam (или for old rope) - Деньги, получаемые за пустяковую работу, ни за что, легко доставшиеся деньги
Play somebody a dirty trick - Подложить свинью
UNIT 10
RETAILERS
I. Read and translate the text.
Retailers sell goods and services to the final consumer. This puts retailers in a key position to test consumer acceptance of the product, gauge whether it is priced correctly, and assist customers in making their purchases.
Retailers can no longer be easily classified as department stores, drugstores, grocery stores, or gas stations depending on the merchandise sold and the services provided to customers. Retailing classifications have been blurred with the development of discount houses and warehouse retailing.
A department store – in addition to selling clothing, jewelry, and items for the home – may also provide services such as a beauty shop, jewelry repair, travel agency, photographer, and auto repair. Many drugstores look like small department stores. Gasoline stations often include a “mini market” selling everything from food to T-shirts and souvenirs.
Perhaps the biggest change has been in the grocery supermarket. Some provide so many services that it is like shopping in a small town. Virtually all your needs can be met under one roof. Buy your food, liquor, books, newspapers, magazines, toys, a camera, small home appliance, or housewares items for your kitchen; have your prescriptions filled; buy specialty food items from the market’s deli and bakery; eat at their in-store restaurant if you don’t feel like cooking; and don’t forget to do your banking. Some supermarkets also have a florist, an optometrist and even a barber shop.
Today’s retailing ranges from highly impersonal vending machines to small specialty shops dealing in luxury merchandise with much personal service. Some futurists envision the time when shopping will be done from one’s home using a personal computer terminal linked to a shopping network. Retailers who can sense new ways to fulfill consumer wants will be the ones who will prosper.
What kind of retailing do you think will prevail in the future?