- •Read and translate the text.
- •Commentary and Notes to the text
- •Put each verb in brackets into the passive in an appropriate tense.
- •Translate the following sentences into English.
- •Write down the forms of the irregular verbs.
- •Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text.
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Translate the words paying attention to their meaning: means, to mean, by means of, by no means, by all means.
- •V.Translate the sentences.
- •VI. Put each word in brackets in appropriate degrees of comparison.
- •VII. Fill in the gaps with “who, whom, whose, what, which”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the following word combinations.
- •IV.Fill in the gaps with the words and expressions given below.
- •V. Find the synonyms of the following words in the text.
- •VI. Translate into English.
- •VII. Translate the sentences paying attention to modal verbs and their equivalents.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Arrange the jumbled words into the right order.
- •V. Translate the word combinations.
- •Translate the sentences paying attention to Sequence of Tenses.
- •Make the sentences negative.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Match the words with their definitions.
- •V. Fill in the gaps with “much” or “many”.
- •VI.Translate the sentences paying attention to Participle II.
- •Market research
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Fill in the gaps with “little, a little, few, a few”.
- •V. Read the following numerals.
- •VI. Translate sentences with the word “one”.
- •VII. Translate sentences into Russian.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions:
- •III. Give the Russian equivalents to the international words.
- •IV. Write down the Russian equivalents.
- •Fill in each blank with a suitable word from the vocabulary of the text.
- •Translate the sentences paying attention to the meaning of the words “some” and “the same”.
- •Translate the sentences paying attention to the Complex Subject.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and notes to the text
- •II. Answer the following questions:
- •III. Define the part of speech of the following words and translate them.
- •IV. Fill in the gaps with proper prepositions: of, by, with, in, from, to, upon, through.
- •Fill in the gaps with “some, any, no”.
- •VI. Translate sentences paying attention to the word “earn”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Open the brackets and put the verbs in proper form.
- •V. Translate sentences with the word “it”.
- •VI. Translate the sentences into Russian.
- •VII.Translate the sentences paying attention to the construction “to be going to”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Fill in the gaps with the prepositions: to, without, for, in, at, from, with
- •Write down the degrees of comparison of the following adjectives.
- •VI.Translate the sentences paying attention to the Gerund.
- •VII. Make the sentences negative.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Find in the text synonyms for the following words.
- •V.Translate the following sentences.
- •VI. Give the English equivalents for the following.
- •VII.Write the following sentences in the Past and Future Tenses.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Define the part of speech of the following words and translate them.
- •IV. Fill in the blanks with the words from the text.
- •Find in the text the English equivalents for the following phrases.
- •Translate the sentences into Russian.
- •VII. Read and translate the sentences with the verb “wonder”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Write the following sentences in the Past and Future Tenses.
- •IV. Write down the degrees of comparison of the following adjectives.
- •V.Write the following dates in English.
- •VII. Translate the sentences paying attention to Participle I.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the word combinations.
- •IV.Translate the following sentences.
- •VI. Write and read the following numerals in English.
- •VII.Translate the sentences paying attention to the Passive Infinitive.
- •VIII.Write down the forms of the irregular verbs.
- •IX.Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Innovation
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV.Translate the conditional sentences.
- •V. Chose the correct active or passive form of the verb.
- •VII.Translate the sentences paying attention to the Subjunctive Mood.
- •Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III.Choose the antonyms of the following words.
- •IV.Translate into English.
- •V.Translate the following sentences paying attention to the Infinitive.
- •VI. Translate the following sentences.
- •Transport
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech.
- •IV.Translate the following word combinations.
- •V. Translate sentences with the word “it”.
- •VI.Complete the Tag questions.
- •VII.Complete the following sentences by putting the verbs into the Present Perfect or Past Simple.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
VIII.Write down the forms of the irregular verbs.
To forecast, to lead, to say, to understand, to stand, to write, to see, to forbid, to come, to swim.
IX. Write down sentences with the following idioms.
Have an eye for something – Знать толк в чем-либо
Like a cat on hot bricks – Как на иголках
UNIT 12
BUSINESS AND SOCIETY
I. Read and translate the text.
Business enterprises have the important role of providing goods and services that can be sold as a profit. However, there are other vital factors besides profits to be considered in the successful long-run conduct of business.
Business has a responsibility to produce and distribute goods and services at a price consistent with their quality and purpose. These goods should be fairly advertised and merchandized. To fulfill its role in a responsible manner, business must relate to the society of which it is a part. We expect people in business to conduct their activities in an ethical manner. Ethics is a code of conduct and values accepted by society as being right and proper. In general, business managers support a concept of business ethics based on honesty, fairness and adherence to the law. However, there is always the possibility of divergence between what is considered to be ethical and what is actually practiced.
From time to time incidents of expense account padding, bid rigging and price fixing come to light that contradict the consensus of what are ethical business practices.
Public relations at its best relate the business enterprise to the different groups constituting the public. Identifiable groups with which the enterprise needs to communicate include shareholders, customers, employees, suppliers, and governmental agencies. There are four ways in which public relations can aid in improving the relationship of the business to others in the society.
First, the public relations department or outside counsel can assist management in clearly defining the company’s broad economic and social objectives. Second, the public relations department can help translate these goals into programs. Third, this department can provide advice as to how the image of the socially responsible business enterprise may be effectively communicated to the group that has an interest in the firm’s activities. Fourth, the public relations department should be sensitive to misunderstandings between the enterprise and its public.
Because of its influence on society, business can have an important role in dealing with the socioeconomic problems we face. The future is difficult to forecast. However, a number of issues face our present society that require long-run solutions. Socially responsible business leaders can help in solving problems arising from discrimination in employment and income, poverty, environmental pollution, increasing urbanization, and AIDS. Business enterprises contribute to a wide range of philanthropic projects both in money and employees’ time.