- •Read and translate the text.
- •Commentary and Notes to the text
- •Put each verb in brackets into the passive in an appropriate tense.
- •Translate the following sentences into English.
- •Write down the forms of the irregular verbs.
- •Write down sentences with the following idioms.
- •Read and translate the text.
- •III. Define the part of speech of the following words and translate them.
- •IV. Translate the words paying attention to their meaning: means, to mean, by means of, by no means, by all means.
- •V.Translate the sentences.
- •Commentary and Notes to the text.
- •II.Answer the following questions.
- •VI. Put each word in brackets in appropriate degrees of comparison.
- •VII. Fill in the gaps with “who, whom, whose, what, which”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the following word combinations.
- •IV.Fill in the gaps with the words and expressions given below.
- •V. Find the synonyms of the following words in the text.
- •VI. Translate into English.
- •VII. Translate the sentences paying attention to modal verbs and their equivalents.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Arrange the jumbled words into the right order.
- •V. Translate the word combinations.
- •Translate the sentences paying attention to Sequence of Tenses.
- •Make the sentences negative.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Match the words with their definitions.
- •V. Fill in the gaps with “much” or “many”.
- •VI.Translate the sentences paying attention to Participle II.
- •Market research
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Fill in the gaps with “little, a little, few, a few”.
- •V. Read the following numerals.
- •VI. Translate sentences with the word “one”.
- •VII. Translate sentences into Russian.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions:
- •III. Give the Russian equivalents to the international words.
- •IV. Write down the Russian equivalents.
- •Fill in each blank with a suitable word from the vocabulary of the text.
- •Translate the sentences paying attention to the meaning of the words “some” and “the same”.
- •Translate the sentences paying attention to the Complex Subject.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and notes to the text
- •II. Answer the following questions:
- •III. Define the part of speech of the following words and translate them.
- •IV. Fill in the gaps with proper prepositions: of, by, with, in, from, to, upon, through.
- •Fill in the gaps with “some, any, no”.
- •VI. Translate sentences paying attention to the word “earn”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Open the brackets and put the verbs in proper form.
- •V. Translate sentences with the word “it”.
- •VI. Translate the sentences into Russian.
- •VII.Translate the sentences paying attention to the construction “to be going to”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Fill in the gaps with the prepositions: to, without, for, in, at, from, with
- •Write down the degrees of comparison of the following adjectives.
- •VI.Translate the sentences paying attention to the Gerund.
- •VII. Make the sentences negative.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Find in the text synonyms for the following words.
- •V.Translate the following sentences.
- •VI. Give the English equivalents for the following.
- •VII.Write the following sentences in the Past and Future Tenses.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •VIII.Write down the forms of the irregular verbs.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Define the part of speech of the following words and translate them.
- •IV. Fill in the blanks with the words from the text.
- •Find in the text the English equivalents for the following phrases.
- •Translate the sentences into Russian.
- •VII. Read and translate the sentences with the verb “wonder”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Write the following sentences in the Past and Future Tenses.
- •IV. Write down the degrees of comparison of the following adjectives.
- •V.Write the following dates in English.
- •VII. Translate the sentences paying attention to Participle I.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the word combinations.
- •IV.Translate the following sentences.
- •VI. Write and read the following numerals in English.
- •VII.Translate the sentences paying attention to the Passive Infinitive.
- •VIII.Write down the forms of the irregular verbs.
- •IX.Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Innovation
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV.Translate the conditional sentences.
- •V. Chose the correct active or passive form of the verb.
- •VII.Translate the sentences paying attention to the Subjunctive Mood.
- •Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III.Choose the antonyms of the following words.
- •IV.Translate into English.
- •V.Translate the following sentences paying attention to the Infinitive.
- •VI. Translate the following sentences.
- •Transport
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech.
- •IV.Translate the following word combinations.
- •V. Translate sentences with the word “it”.
- •VI.Complete the Tag questions.
- •VII.Complete the following sentences by putting the verbs into the Present Perfect or Past Simple.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
Commentary and Notes to the text
1. commodity [kə'mɔdətɪ]предмет потребления; товар, продукт для продажи
2. thorough ['θʌrə]исчерпывающий, полный, основательный, всесторонний, доскональный; тщательный
3. durable['djuərəbl] длительный, долговременный, долговечный
4. capital goods - средства производства
5. salability пригодность для продажи
6. likely ['laɪklɪ] вероятный, возможный
7. be likely – вероятно
8. performance [pə'fɔːmən(t)s] выполнение, исполнение
9. competitive weapons -инструменты, обеспечивающие конкурентоспособность
10. credit terms срочный кредит
11. allowance [ə'lauən(t)s] скидка с цены, налоговая скидка
12. device [dɪ'vaɪs] прием, средство
13. induce [ɪn'djuːs] стимулировать
14. label ['leɪb(ə)l] маркировка, маркирование
15. licence [ʹlaıs(ə)ns] разрешение; лицензия; патент
16. per capita [pə'kæpɪtə] на человека, на душу населения
17. price index [ʹpraıs͵ındeks] индекс цен
18. literacy ['lɪt(ə)rəsɪ] грамотность
19. estimate ['estɪmeɪt] оценивать, давать оценку
20. target market целевой рынок
21. effort['efət] усилие, попытка; напряжение
II. Answer the following questions.
1. Can you give a definition of market research?
2. What must market researchers establish?
3. Market analysis begins with a thorough consideration of the product, doesn’t it?
4. Why should competition analysis be made?
5. Why should government laws and regulations be analyzed in market research?
6. What are the socio-economic factors?
III. Translate the word combinations.
In regard to design, to be suitable for a market, the demand requirements, a thorough consideration, to induce demand, to fit the demand requirements, the product under consideration, high purchasing power.
IV. Fill in the gaps with “little, a little, few, a few”.
1. The director has got … experts to consult.
2. The firm has got … researchers on its staff.
3. It’s no use asking him about it. He has … knowledge of the subject.
4. The chairman said … words at launching of a book .
5. Very … customers can afford buying these goods.
6. The manager will see his clients in … days.
7. I’ve got … money with me.
8. They have … time to launch a new product.
V. Read the following numerals.
38; 189; 375; 23,644; 1,879; 211; 40,100; 71,213; 1,000,700; 43,641,788; 73,233,441.
1893; 1972; 1343; 1799; 2000; 1999; 2015; 1603; 1900; 2002.
30-е годы 19 века; в 70-е годы; в течение 40-х годов; в 20-е годы XX века; в 90-е годы XIX века.
VI. Translate sentences with the word “one”.
One needs to identify the types of consumers.
One of the most important tasks now is transportation of these goods.
They decided to launch a new product or improving an existing one.
One must identify within each country the target markets.
I don’t like this method, let’s use another one.
One should know the difference between these systems of marketing.
7. They are selling their house to move to a smaller one.
8. One from seven leaves six.