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Учебное пособие по англ.doc
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Commentary and Notes to the text

1. consistent [kən'sɪst(ə)nt] совместимый, согласующийся

2. purpose ['pɜːpəs] цель, намерение, назначение

3. long-run – долговременный, долгосрочный

4. merchandise ['mɜːʧ(ə)ndaɪz] товары= merchandize продавать, торговать; продвигать на рынке (товары) ; рекламировать

5. incident ['ɪn(t)sɪd(ə)nt] случай, случайность; происшествие, событие, эпизод

6. adherence [əd'hɪər(ə)n(t)s] приверженность; верность

7. pad the expense account — раздуть смету расходов

8. bid rigging - нечестное предложение цены (ситуация, когда несколько участников аукциона договариваются не торговаться друг с другом с целью сбить цену продаваемого предмета)

9. divergence [daɪ'vɜːʤən(t)s] несоответствие, расхождение; отклонение; дивергенция

10. contribute to [kən'trɪbjuːt] ) содействовать, способствовать, делать вклад; жертвовать (деньги и т.п.)

11. profit прибыль, доход

II. Answer the following questions.

1. Business enterprises have the important role of providing goods and services, don’t they?

2. Should business produce and distribute goods and services at a price consistent with their quality and purpose?

3. What is ethics?

4. What principles is business ethics based on?

5. How does the public relations department relate the business enterprise to the different groups?

6. Who belongs to different groups of public?

7. What problems can socially responsible business leaders help to solve?

III.Define the part of speech of the following words and translate them.

1. to relate, relation, relationship, relative, relatively

2. to contribute, contribution, contributor, contributed, contributing

3. business, busy, businessman, busily, businesswoman, businesslike

4. custom, customable, customer, customary, customs-free

IV. Fill in the blanks with the words from the text.

1. Business enterprises have the important role of … goods and services.

2. The goods should be fairly … and merchandized.

3. We expect people in business to conduct their activities in … manner.

4. The public relations department relates the business enterprise to … .

5. Identifiable groups … shareholders, customers, employees, suppliers, and governmental agencies.

6. The future is difficult to … .

7. Business enterprises contribute to a wide range of … projects.

    1. Find in the text the English equivalents for the following phrases.

- цена, соответствующая качеству;

- придерживаться закона;

- выполнять свою роль;

- противоречить согласию;

- социально-экономические цели;

- делать благотворительные пожертвования;

- сталкиваться с рядом вопросов;

- долговременные решения.

    1. Translate the sentences into Russian.

      1. The firm is known to produce the new equipment.

      2. Business managers are likely to support a concept of business ethics.

      3. People in business are expected to conduct their activities in an ethical manner.

      4. Price was announced to have been reduced.

      5. The delegation was reported to have been met.

      6. The contract is unlikely to be signed soon.

      7. The goods are sure to be delivered in time.

      8. He seems to work much.