- •Read and translate the text.
- •Commentary and Notes to the text
- •Put each verb in brackets into the passive in an appropriate tense.
- •Translate the following sentences into English.
- •Write down the forms of the irregular verbs.
- •Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text.
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Translate the words paying attention to their meaning: means, to mean, by means of, by no means, by all means.
- •V.Translate the sentences.
- •VI. Put each word in brackets in appropriate degrees of comparison.
- •VII. Fill in the gaps with “who, whom, whose, what, which”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the following word combinations.
- •IV.Fill in the gaps with the words and expressions given below.
- •V. Find the synonyms of the following words in the text.
- •VI. Translate into English.
- •VII. Translate the sentences paying attention to modal verbs and their equivalents.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Arrange the jumbled words into the right order.
- •V. Translate the word combinations.
- •Translate the sentences paying attention to Sequence of Tenses.
- •Make the sentences negative.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text.
- •II. Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV. Match the words with their definitions.
- •V. Fill in the gaps with “much” or “many”.
- •VI.Translate the sentences paying attention to Participle II.
- •Market research
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Fill in the gaps with “little, a little, few, a few”.
- •V. Read the following numerals.
- •VI. Translate sentences with the word “one”.
- •VII. Translate sentences into Russian.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions:
- •III. Give the Russian equivalents to the international words.
- •IV. Write down the Russian equivalents.
- •Fill in each blank with a suitable word from the vocabulary of the text.
- •Translate the sentences paying attention to the meaning of the words “some” and “the same”.
- •Translate the sentences paying attention to the Complex Subject.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and notes to the text
- •II. Answer the following questions:
- •III. Define the part of speech of the following words and translate them.
- •IV. Fill in the gaps with proper prepositions: of, by, with, in, from, to, upon, through.
- •Fill in the gaps with “some, any, no”.
- •VI. Translate sentences paying attention to the word “earn”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Translate the word combinations.
- •IV. Open the brackets and put the verbs in proper form.
- •V. Translate sentences with the word “it”.
- •VI. Translate the sentences into Russian.
- •VII.Translate the sentences paying attention to the construction “to be going to”.
- •VIII. Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Fill in the gaps with the prepositions: to, without, for, in, at, from, with
- •Write down the degrees of comparison of the following adjectives.
- •VI.Translate the sentences paying attention to the Gerund.
- •VII. Make the sentences negative.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III. Find in the text synonyms for the following words.
- •V.Translate the following sentences.
- •VI. Give the English equivalents for the following.
- •VII.Write the following sentences in the Past and Future Tenses.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Define the part of speech of the following words and translate them.
- •IV. Fill in the blanks with the words from the text.
- •Find in the text the English equivalents for the following phrases.
- •Translate the sentences into Russian.
- •VII. Read and translate the sentences with the verb “wonder”.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Write the following sentences in the Past and Future Tenses.
- •IV. Write down the degrees of comparison of the following adjectives.
- •V.Write the following dates in English.
- •VII. Translate the sentences paying attention to Participle I.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Commentary and Notes to the text
- •II. Answer the following questions.
- •III.Translate the word combinations.
- •IV.Translate the following sentences.
- •VI. Write and read the following numerals in English.
- •VII.Translate the sentences paying attention to the Passive Infinitive.
- •VIII.Write down the forms of the irregular verbs.
- •IX.Write down sentences with the following idioms.
- •I. Read and translate the text.
- •Innovation
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech of the following words and translate them.
- •IV.Translate the conditional sentences.
- •V. Chose the correct active or passive form of the verb.
- •VII.Translate the sentences paying attention to the Subjunctive Mood.
- •Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
- •Read and translate the text.
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III.Choose the antonyms of the following words.
- •IV.Translate into English.
- •V.Translate the following sentences paying attention to the Infinitive.
- •VI. Translate the following sentences.
- •Transport
- •Commentary and Notes to the text
- •II.Answer the following questions.
- •III. Define the part of speech.
- •IV.Translate the following word combinations.
- •V. Translate sentences with the word “it”.
- •VI.Complete the Tag questions.
- •VII.Complete the following sentences by putting the verbs into the Present Perfect or Past Simple.
- •VIII.Write down the forms of the irregular verbs.
- •IX. Write down sentences with the following idioms.
Commentary and Notes to the text
1. account executives – делопроизводитель, руководитель, администратор
2. review [rɪ'vjuː] осматривать; проверять, просматривать
3. copywriter ['kɔpɪ'raɪtə] составитель рекламных объявлений, проспектов
4. layout worker ['leɪaut] оформитель
5. negotiate a contract [nɪ'gəuʃɪeɪt ] заключить договор, контракт
6. promotion - продвижение, раскрутка, рекламирование, промоушен
7. sales promotion [ʹseılzprə͵məuʃ(ə)n] стимулирование сбыта; продвижение товара
8. sales force торговый персонал
9. freelancer [ʹfri:͵lɑ:nsə] человек, работающий не по найму; фрилансер; внештатный специалист
10. device [dɪ'vaɪs] метод, методика, способ
12. give away [ʹgıvəʹweı] отдавать; дарить; раздавать
12. specialty ['speʃ(ə)ltɪ] особенность; специфичность
13. display [dɪs'pleɪ] показ, демонстрация; выставлять, показывать; демонстрировать
II. Answer the following questions.
1. Does advertising require the talents of people in many different kinds of jobs?
2. What programs do advertising managers direct?
3. What issues do advertising managers determine?
4. What are the duties of the account executives?
5. Research directors and their assistants study the market, don’t they?
6. What is the function of sales promotion?
7. Popular promotional devices include giving away specialty items, don’t they?
III. Find in the text synonyms for the following words.
Individual -
show -
satisfy -
buyer -
target -
little -
competition -
vogue -
IV. Put prepositions. ( for, by, at, in, of, on, from, to, after)
1. Account executives are employed … advertising agencies
2. Media directors negotiate contracts … advertising space or air time.
3. Personal selling aims … specific customers.
4. Artists and layout workers plan and create visual effects … advertisements.
5. An advertising agency consists … ten persons.
6. The results of the negotiations depend … the experience of managers.
7. … a detailed discussion they signed a contract.
8. The business hours of the firm were … ten … six.
V.Translate the following sentences.
1. The price is to increase by 7 %.
2. The economist’s task was to analyse the market prices.
3. The aim was to stop inflation at rather a low level.
4. The firm was to start producing the new equipment at the end of the year.
5. Research directors and their assistants are to study the market.
6. The problem was to maintain the price level.
7. The economist was to foresee the market price rise.
8. The promotional approach is to have manufacturers’ representatives for demonstrations of new goods.
VI. Give the English equivalents for the following.
определять размер;
потенциальный покупатель;
- удовлетворять потребности клиента;
преимущества и недостатки;
заключать договор;
внештатный специалист;
заполнять пробел;
проведение конкурсов.
VII.Write the following sentences in the Past and Future Tenses.
The firm can ship the goods in September.
He can translate this document into French.
We can carry on negotiations without an interpreter.
This work cannot be done in such a short time.
Customers can speak with the director on this question.
Freelancers can produce the best ads for the least cost.
The manager can determine the size of the advertising budget.