1. Reply to a job advertisement:

   Business Manager Development, implementation, management of business information systems Previous experience at senior-level positions Strategic decision-making on domestic level Self-motivation

2. Write an essay giving reasons for your point of view and including relevant examples from your knowledge and experience. Write at least 250 words. Efficient management is crucial for survival and success in today’s turbulent world.

Culture

Humour Rules⁴³

Read the text and discuss the following questions:

1. What rules of humor are there in Britain?

2. Why are the English considered to be the nation having a good sense of humor?

3. What can you say about ‘a time and a place’ for humor in Russia?

4. What role does humour play in business contacts?

In other cultures, there is ‘a time and a place’ for humor, it is a special, separate kind of talk. In English conversation, there is always an undercurrent of humor. We can barely manage to say ‘hello’ or comment on the weather without somehow contriving to make a bit of a joke out of it, and most English conversations will involve at least some degree of banter, teasing, irony, understatement, humorous self-deprecation, mockery or just silliness. Humor is our ‘default mode’, if you like: we do not have to switch it on deliberately, and we cannot switch it off. For the English, the rules of humor are the cultural equivalent of natural laws – we obey them automatically, rather in the way that we obey the law of gravity.

At the most basic level, an underlying rule in all English conversation is the proscription of ‘earnestness’. Although we may not have a monopoly on humor, or even on irony, the English are probably more acutely sensitive than any other nation to the distinction between ‘serious’ and ‘solemn’, between ‘sincerity’ and ‘earnestness’.

This distinction is crucial to any kind of understanding of Englishness. I cannot emphasize this strongly enough: if you are not able to grasp these subtle but vital differences, you will never understand the English – and even if you speak the language fluently, you will never feel or appear entirely at home in conversation with the English. Your English may be impeccable, but your behavioral ‘grammar’ will be full of glaring errors.

Once you have become sufficiently sensitized to these distinctions, the Importance of Not Being Earnest rule is really quite simple. Seriousness is acceptable, solemnity is prohibited. Sincerity is allowed, earnestness is strictly forbidden. Pomposity and self-importance are outlawed. Serious matters can be spoken of seriously, but one must never take oneself too seriously. The ability to laugh at ourselves, although it may be rooted in a form of arrogance, is one of the more endearing characteristics of the English. (At least, I hope I am right about this: if I have overestimated our ability to laugh at ourselves, this book will be rather unpopular.)

To take a deliberately extreme example, the kind of hand-on-heart, gushing earnestness and pompous, Bible-thumping solemnity favoured by almost all American politicians would never win a single vote in this country – we watch these speeches on our news programmes with a kind of smugly detached amusement, wondering how the cheering crowds can possibly be so credulous as to fall for this sort of nonsense. When we are not feeling smugly amused, we are cringing with vicarious embarrassment: how can these politicians bring themselves to utter such shamefully earnest platitudes, in such ludicrously solemn tones? We expect politicians to speak largely in platitudes, of course – ours are no different in this respect – it is the earnestness that makes us wince. The same goes for the gushy, tearful acceptance speeches of American actors at the Oscars and other awards ceremonies, to which English television viewers across the country all respond with the same finger-down-throat ‘I’m going to be sick’ gesture. You will rarely see English Oscar-winners indulging in these heart-on-sleeve displays – their speeches tend to be either short and dignified or self-deprecatingly humorous, and even so they nearly always manage to look uncomfortable and embarrassed. Any English thespian who dares to break these unwritten rules is ridiculed and dismissed as a ‘luvvie’.

And Americans, although among the easiest to scoff at, are by no means the only targets of our cynical censure. The sentimental patriotism of leaders and the portentous earnestness of writers, artists, actors, musicians, pundits and other public figures of all nations are treated with equal derision and disdain by the English, who can spot the slightest hint of self-importance at twenty paces, even on a grainy television picture and in a language we don’t understand.