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    1. Translate the underlined phrases.

    2. Match synonyms:

      1. to retail

      1. to appraise

      1. to obtain

      1. rivalry

      1. a bargain

      1. a board

      1. consortium

      1. suitable

      1. to evaluate

      1. a deal

      1. competition

      1. to acquire

      1. appropriate

      1. to market

    3. Complete the table with correct word forms:

      Verb

      Noun

      Adjective

      profitable

      substitute

      preference

    4. Fill in the gaps with prepositions consulting the text and make your own sentences with the phrases.

  1. to respond __ increase market competition

  2. to deal __ competitors

  3. to adapt __ changes

  4. to translate __ strong retailer bargaining power

  5. to put products __ shelves __ a profitable price

  6. it is easy to figure __ that…

    1. Match collocations by consulting the text:

1.

  1. to assume

  1. objectives

  1. to obtain

  1. a price

  1. to fix

  1. a product

  1. to face

  1. the majority

  1. to constitute

  1. power

  1. to enhance

  1. activities

  1. to position

  1. a price

  1. to pay

  1. information

  1. to formulate

  1. a problem

2.

  1. market

  1. firm

  1. industrial

  1. requirements

  1. high

  1. share

  1. consumer

  1. quality

    1. Define the concepts in English:

    1. bargaining

    1. price setting

    1. marketing strategy

    1. distribution channel

    1. purchasing behavior

    1. product certification

    1. competition

    1. marketing activities

    1. differentiation

    1. PDO\PDI products

Grammar

Present perfect simple/Present perfect continuous/Future perfect simple/Future perfect continuous

1. Complete the sentences by putting the verb into Present Perfect Simple, Present Perfect Continuous, Future Perfect Simple and Future Perfect Continuous. The first sentence has been done for you.

  1. You will soon get the goods as they already have already left (leave) the warehouse.

  2. I never __ (use) my credit cart on the Internet, as I don't find it safe.

  3. They already __ (make) 67 % of their planned investment.

  4. Sales on this website __ (rise) steadily since they started a new advertising campaign last year.

  5. I__ (do) a lot of research on this company and __ (notice) a lot of potential problems.

  6. By the end of the spring Sue __ (work) at this project for 2 years.

  7. Our shares __ (fall) by 3% since the merger.

  8. I suppose that by the end of the day we __ (give) away over 300 brochures.

  9. He __ (have) English classes at his company since March.

  10. Since they introduced the system of customer comment cards, the level of customer satisfaction __ (increase).

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