1. Find the English equivalents for the following words and expressions:

прибыльность, стиль руководства, производственные операции, высшее звено управления, потребитель, стоимость производства, должность, изъятие товара из продажи, производство, работник, прямые затраты;

нанимать на работу, производить, работать в компании, призвать к

бойкоту, быть в продаже, получить повышение (в должности), управлять производственной деятельностью, влиять на рентабельность, отвечать за что-либо.

2. Translate into Russian:

manufacturing, position, employee, top management, consumer, cost of production, direct costs, profitability, management style, manufacturing operations, product recall, top management ;

to be in charge of (to be responsible for), to be promoted, to employ, to manufacture (to produce), to be on sale, to call for a boycott, to be with a company, to oversee manufacturing operations, to affect profitability.

3. Match the following:

1. contract a. costs

2. management b. manufacturing

3. manufacturing c. operations

4. direct d. management

5. top e. style

4. Say whether these statements are true or false:

1. C.C. had no special training in business, but was appointed the regional manager due to his management style being visionary.

2. Storeowners succeeded in persuading consumers that the design clearly spelled “air”.

3. The whole affair sparked mass protests across the country and the event got full coverage in the local newspapers.

4. The problem did not go away and so C.C. took a decision to recall the product.

5. Discuss the following questions:

1. What went wrong in this situation?

1. Do you think that an early recall of the product would have headed off the problem?

2. What would you recommend to C.C. and Pegasus?

3. What is the main idea of the text? Bibliography

1. Cases and Exercises in International Business / Charles A. Rarick, Andreas School of Business, Barry University, Prentice Hall, USA.

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