Vocabulary

1 b 2 c 3 c 4 a 5 a 6 a 7 c 8 b

Unit 6

Multi-word verbs

1 call off an event -c

2 cut down on cigarettes -e

3 look after a sick person -d

4 look around a house –g

5 run up a bill –f

6 take up an invitation –a

7 throw out old fish –b

Choosing a conference center

1 i 2 e 3 g 4 h 5 f 6 b 7 a

UNIT7

Starting up

A 1 d 2 a 3 b 4 c

Vocabulary

A 1 market research-b

Segment-c

Share-a

2 consumer behaviour-b

Profile-a

Goods-c

3 products launch-a

Life cycle-b

Range-c

4 sales forscast-b

Figures-c

Target-a

5 advertising campaign-c

Budget-b

Afency-a

B age:25+

Sex:male

Job:executive

Income level: $70,000+

Other products: Hugo Boss suits, Rolex watches, diving holidays in the Seychelles

Holidays in the Seychelles

Listening

2. 1 campaign

2. people

3. messages

4. sales teams

5. want

6. when

7. price

8. profitable

2. 1 orange mobile phones

2 she thinks moles communications are very interesting and that it was a great campaign in itself with a fantastic strap line.

3 ‘the future`sbright,the future`s orange`

7.4 1 an electrical goods manufacturer

2 if you boughe an appliance(explain this word),you were promised free flights.

3 sales went up.

4 they could`s keep up with the demand and they overspent on the prizes.

Reading B 1 a) Switzerland

b) Italy

c) Japan

d) China

2 a) the year that Ferraris created its marking department

b) the number of Ferraris sold in Switzerland

c) the year which d) refers to

d) the percentage of Ferraris sold to women

C 1 It didn`t have a marketing department-people seeing Ferraris in the street was enough

2 a) produce goods of the highest quality,beause people are buying goods on the basis of desire rather than need.

b) give your brand emotional quarities that match customer`s desires,thus creating and selling dreams

Laurage A 1 what does market niche mean?

2 how much does it coat?

3 why don`t you sell it?

4 when must it be finished?

5 did you go to the fair last week?

6 is you boss coming tomorrow?

Skill

7.5 1 2 T 3 T 4

7.7 1 yes

2 it has increased by two percent

3 over ￡1.2 million

4 ￡30,000

7.8 1 young Joo Chan

2 Korean

3 82 2 0735 8879

4 Friday 18^th

UNIT8

Vocabulary:

ExerciseA

1 estimate costs

2 forecast sales

3 do research

4 collect information

5 consider oprions

Exercise B

The most likely combinations are:

1 write a schedule, a plan , a report

2 rearrange a deadline , a meeting

3 meet a deadline

4 arrange a deadline, a schedule, a meeting

5 prepare a schedule , a budget a plan , a report

6 keep winthin a deadline , a schedule , a budget

7 implament a schedule , a budget , a plan, a report

C 1 meeting

2 budget

3 information

4 options

5 rearch

6 report

7 costs

8 budget

9 schedult

10 deadline

11 sales

Listening

2. 1 achieve

2 deadline

3 tasts

4 timetable

8.3 1 climb the highest mountain on each of the seven continents

2 reasons of sponsorship

3 communication with the people that Rebecca was climbing with

8.4 1 The weather

2 Ungoreseen change in the economic climate

3 step back

Reassess the situation

Redefine one’s goal

4 knowing exactly what it is you want to achieve

Reading

1 h 2 e 3 g 4 f 5 b 6 a 7 c 8j 9 d 10 i

Language

Exercise B

1 c 2 a 3 b

Exercise c

1 hoping 2 expecting 3 planning

Skills

8.5 A a 6 b 1 c 5 d 4 e 2 f 3

B 1 clarfying

2 interrupting

3 clarifying

4 interrupting

5 clarifying

Unit9 Managing People

Listening: good managers

A

1.observing understand the behaviour, the strengths and weaknesses of their staff

2. Listening learn about their staff’s problems.

3. asking questions find out all the information they need to make the right decisions.

4. speaking communicate their objectives clearly to all their staff.

B

1. true 2.true 3.true 4. false 5. true

C

1.They mistakenly want them to be more forceful, to deal with problems logically, and to be ambitious.

2. They ignore the background, education and cultural differences between themselves and their staff.

3. Because they focus too much on their weaknesses, jump to conclusions too quickly and label all local staff as the same.

Vocabulary: Verbs and prepositions

B

1c 2g 3e 4a 5b 6d 7f

D

1 with

2 to

3 about

4 for

5 about

6 with

7 to

8 on

Reading: Managing across cutures

C

1.e 2.d 3.c 4.a 5.b

Language review: Reported speech

A

1 said

2 told

3 told

4 said

5 told

6 said

Skill: Socialising and entertaining

Exercise B

1. Alexandra invites Rachel to have dinner at a restaurant with colleagues.

2. Rachel refuses politely.

Exercise C

kind of you

if you

mind

another time

D 9.6

1. What do people here like doing in their spare time?

2. What about you, Sven, what do you usually do after work? In the evenings?

3. How about you, Marta?

E 9.7

Sven showed Marta round Stockholm and took her for a meal.

F

A4 b6 c5 d3 e1 f2

Unit C Revision

7 Marketing

Word partnarships

1 market leader -e

2 consumer goods -a

3 product launch -b

4 sales target -c

5 advertising budget -d

Questions

1 Which (or what) age group are in?

2 Do you have children?

3 how old are you ?

4 How much do you earn?

5 How many times a year do you go on holiday?

6 Do you usually go on holiday alone or with friends or your family?

7 When was your last holiday?

8 Where did you go?

9 Did you buy a package or arrange it yourselves?

10 How did you travel?

11 How long did you go for?

12 What did you like and dilike most about the holiday?

8 Planning

Vocabulary 1b 2c 3a 4b 5a 6c 7b

Reading 1 to 2 true 3 the 4 to 5 is

Unit 10 Conflict

Reading: Negotiating across cultures

A

Article A (Russia)

1c 2a 3b

Article B (Germany)

1b 2c 3a

Article C (the US)

1b 2c 3a

Article D (Spain)

1c 2a 3b

B

1 the US

2 Russia

3 Spain

4 the US

5 Russia

6 Germany

7 the US

8 Spain

9 Germany

10 Russia

Vocablary: Word building

C

1 impatient

2 creativ

3 unemotional

4 weak

5 strong

6 imformal

Skills: Negotiating: dealing with conflict

B 10.3

1 To have five reserved parking spaces for staff on a : “first come, first served” basis. Explain this expression.

2 She says it’s not a solution – staff need somewhere to park.

3 The idea that the company will pay 30 percent of the cost of parking in the public car park.

C 10.3

1 understand, saying

2 hoe about, what if

3 possibility

4 could, might

D

1 Calming people down

2 Creating solutions

3 Creating Solutions

4 Creating Solutions

UNIT 11.New business