5.C The founder of ikea as an example of a leader

The Swedish furniture company IKEA has made its founder, Ingvar Kamprad, one of the world's richest people, with a fortune of $18.5bn. But he drives a 10-year-old Volvo and flies in economy class. He once said that his idea of luxury is buying a nice shirt.

He sets a guiding example to IKEA's 76,000 staff. Even senior executives travel around Europe on budget airlines and always stay in cut-price hotels. He believes that control of costs has to extend to every level in the company.

Biographers believe that the enthusiasm for trade Ingvar passed on by inheritance. In the childhood he performed the first commercial deal with their classmates. In 15 years he opened his first small firm. Then he bought an old factory and started producing low-cost furniture.

Ingvar Komprad is a good example of how an ordinary person can achieve great success, and thus always to follow the vital principles. can be launched successfully

6.A Different stages in a new product launch

None of the new product can be launched successfully without marketing research. It provides important information about the market, target audience, product placement and so on. When you launch a new product you need to answer three main questions: where to sell, how to promote and who will do it. There are the following stages of product promotion. First, know your competition. Winston Churchill said: Who owns the information - he owns the world. The second stage is target your audiences. Be aware of the features that make the product attractive to consumers, it must match your target audience and provide a solution. Next develop a marketing plan. You have to decide whether you want to sell your product online, in print, through suppliers, or all of the above. The more ways of advertising, the more income you right away. Finally, roll out your new product. Understand the life cycle of the product and the advertising company. The best products evolve with the market and with the times. Do not be afraid to innovate, and, of course, do not be afraid to fail.

6.B Innovations at Procter and Gamble

Innovations are very important in our daily life. But of course innovation Is a key element of successful business. And the perfect example of innovations in business is Procter&Gamble. So, what makes Procter and Gamble? First, they try to get innovative ideas from both internal and external sources. They encourage employees to post ideas on the internal website. Actually, the company has a close contact with consumers. Secondly, no other company can match Procter and Gamble’s product launch time. The company managed to reduce it from laboratory to roll-out from three years to 18 months. Third, the designers - the main force behind the company. They are able to almost completely control the projects. There are key aspects of innovations in the Procter & Gamble:

1. One-on-one consumer research

2. Get employees to exchange ideas

3. Reach outside for ideas

4. Stop testing so much

5. Give designers more power

6. Know what not to do.

In conclusion I can add that not all managers can be successful inventors. But business-company cannot develop without innovations.