9 What is important when making successful sales of products

Sales staff need good product knowledge, a friendly personality, and the time and energy to follow-up an initial approach and keep in contact with existing customers.

That leaves the topic of advertising. In everyday usage, there are two near synonyms, promotion and publicity, although when we use the term advertising we often want to emphasize the medium itself.

Advertising is associated with companies seeking to increase demand for their products or services

Traditionally, the TV advertisement / commercial has been seen as the most effective mass-market

11 What is important when advertising a product

One of the simplest forms of advertising is 'word-of-mouth' promotion. If a product is really good then people naturally want to talk about it, and to tell others that this product is the best or the tastiest or the cheapest than anything else similar on the market.

This kind of 'word-of-mouth' recommendation by a trusted and respected friend is more believable than the same recommendation heard on ,a TV or radio commercial. It is quite probably the oldest and the most powerful form of advertising that exists.

International marketers recognize that consumers in different parts of the world have significantly different needs, and so they change and market their products accordingly. Sales increase, but production costs also rise, and the product becomes less of a universally recognized brand