2.2 Company history

Companies often include details about their history in their marketing literature, their annual reports and company presentations, in order to show that they are established, and have experience in their field. This can include information about the founder or person who started the company, and key dates and events in the company history.

2.3 The company I would like to work for (just like 1.3)

Билет № 3

3.1 Potential employees’ requirements

Nowadays companies are very careful about hiring as there is high degree of recruits who work badly and do not satisfy employer`s requirements. During an interview an employee may be asked if he is creative, capable to learn, to work in team and to join a stuff easily. The most required qualities of character are communicational, analytical, organizational skills and management styles. These abilities accompanied by self-reliance and working expertness are basic items for a successful acceptance to an adequate job.

3.2 Areas (sectors) of business

Industry is a production of materials and goods. There are manufacturing and service industries.

1) Manufacturing industries that make up the manufacturing sector:

• Aerospace: planes and space vehicles

• Automobile industry: cars

• Computer hardware: computers, printers, etc.

• Construction: buildings

• Defense: arms, weapons

• Food processing: canned, frozen foods, etc

• Steel industry

• Textiles: cloth and clothes

And many other industries

2) Service industries that make up the service sector:

• Catering restaurants, bars, etc.

• Computer software: programs for computers

• Financial services: banking, insurance, etc.

• Media: books, newspapers, film, television

• Property (BrE) or Real Estate (AmE): buying, selling and managing buildings

• Retail: shops

• Telecommunication: phone, Internet services

• Tourism: travel and holidays

• Healthcare: medical care

• Leisure: sport, theme parks, etc.

3.3 Brand names

A brand is a name a company gives to its products so they can be easily recognized. This may be the name of the company itself: the make of the product.

Brand awareness or brand recognition is how people recognize a brand. The ideas people have about a brand is its brand image. Many companies have a brand manager.

Branding is creating brands and keeping them in customer`s minds through advertising, packaging, etc. A brand should have a clear brand identity so that people think of it in a particular way in relation to other brands.

A product with the retailer`s own name on it is an own-brand product (BrE) or own-label product (AmE).

Products that are not branded, those that do not have a brand name, are generic products or generics.

5/Presentation

6/Retailing

7/Banking

Билет 1.

1. What is banking, finance and money are

The banking sector in every country is made up of a variety of institutions supervisor by the country’s central bank. This bank looks after the government’s finance and monetary policy and acts as banker to other banks. However , for the general public and many businesses, banking services are provided by commercial banks, which have branches throughout the country. These banks offer a wide range of services which include accepting deposits, making loans and managing customers’ accounts. Merchant banks do not deal with the public but specialize in services for companies or corporate customers.

Finance is-

• money provided or lent for a particular purpose.

• the management of money by countries, organizations or people.

• the study of money management.

High finance involves large amounts of money used by governments and large companies. A person's or organization's finances are the money they have and how it is managed, etc. The related adjective is financial.

Money is anything that is generally accepted by people in exchange for the things they sell or the work to do. It’s no business without money.