1. Translate into English:

Купівельний попит, досягати мети, стратегія маркетингу,брати до уваги різні фактори, формула маркетингу, підтримка, якість та надійність. Обсяг продажу, сприяння у продажу, пакування товару, реклама.

2. Answer the questions:

What does marketing involve?

What is marketing strategy?

What are the four elements of the marketing mix?

How can product be defined?

What does price refer to?

What does place mean?

What is promotion?

TEXT: ADVERTISING

advertising рекламна справа; реклама;

target customer цільовий споживач

advertising media засоби розповсюдження реклами

broadcasting трансляція

leaflet листівка, брошура

flyer листівка

display (advertising) ілюстративна (реклама)

poster афіша; плакат; оголошення

hoarding (BrE)/billboard(AmE) щит, дошка для оголошень

word-of-mouth (advertising) усна (реклама)

corporate advertising реклама фірми

brand image імідж торгової марки

public relations(PR) expert експерт з питань організації громадської думки

publicity паблісіті, реклама, публічність

Advertising is one of the main methods of promotion. Its aim is to increase sales by making a product or service known to a consumer and to persuade that consumer to buy it.

Advertising is often designed and managed by advertising agencies.

Large companies usually use advertising agencies to promote their products and the company's image to the target customers.

The account is the contract between the client company and the agency to develop an advertising campaign. The client allocates a budget, an amount of money, to the task. The agency and the client then discuss the brief, which is a statement of the client's objectives, as well as the message the company wishes to communicate to the consumers.

After that the agency is ready to start work. An advertising campaign consists of a series of advertisements (adverts, or ad's) which are run in various media.

The most common types of advertising media include: broadcasting (TV, cinema, radio), press (newspapers, magazines), printed material (brochures, leaflets, catalogues, flyers), electronic (Internet), display (posters, hoardings/billboards, vehicles, point of sale), others (trade fairs, word-of mouth, packaging).

Corporate advertising is not concerned with increasing sales of a particular product or service. Its aim is to present to the public the brand image. Public relations (PR) experts organize activities which generate positive publicity for companies.

1. Answer the questions:

What is advertising? What is its aim?

Who is advertising managed by?

What is the account?

What does an advertising campaign consist of?

What steps are required to start an advertising campaign?

What is the aim of corporate advertising?

2. Translate into Ukrainian:

Advertisement, methods of promotion, to persuade the consumer, to promote products, to increase sales, client's objectives, vehicles, trade fairs, aim, to design and manage, point of sale

TEXT: FAIRS AND EXHIBITIONS

exhibition виставка

to hold (held, held) a fair проводите ярмарок

a wide range of exhibits широкий діапазон товapiв

a display (to display) експозиція (показувати)

to negotiate the sale вести переговори про продаж

to purchase (to buy) купувати

to pave the way прокладати дорогу

to attract attention привертати увагу

to get in touch with (to contact) зв'язатися з ким-небудь

motto девіз

stand-attendant екскурсовод біля стенду

The first world industrial exhibition was held in London in 1951. It was of a great success. It displayed exhibits of 40 participating nations and the number of visitors reached over six million.

Since then world industrial expositions have had colourful history. Many such have been held, some of them on a large scale. They have changed not only in size and scoped but also in character and overall purpose. Such events provided opportunities for exchanging scientific, technological and cultural achievements of the people of Europe, America, Asia and Africa.

Beginning with the early 60s, international expositions began to take new forms, trying to emphasize not only technological progress, but also other aspects of life. They became festivals of industry and culture.

Fairs and exhibitions provide an opportunity to establish profitable contacts and promote mutual understanding among different nations.

Every year a lot of international and specialized exhibitions and fairs are held in different countries of the world. The number of countries and companies who take part in them is growing from year to year and the scope of fairs and exhibitions is becoming larger.

The display during these exhibitions includes a wide range of exhibits which show the latest achievements in different fields of industry, science and agriculture of many countries.

Usually fairs and exhibitions are crowded with visitors, who show much interest in the exhibits on display.

At international and national exhibitions commercial centers are established where participants can negotiate the sale and the purchase of different goods.

Every exhibition is an eye-opening experience and also a method to advertise products. Fairs and exhibitions are usually held under various mottoes: people and progress, peace and progress through economic cooperation and so on. International fairs and exhibitions pave the way for the consolidation of friendship among countries and nations.