Mass Media

Media are means of global information. They enable us to get to know about what happens in all places in the world .Mass media is media for a large audience.

In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet.

In order of introduction, they are:

Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century/

Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century./Cinema from about 1900./Radio from about 1910/.Television from about 1950/.Internet from about 1990./Mobile phones from about 2000.

Mass media refers to all media technologies .

Broadcast media (also known as electronic media) transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles.

Print media is a means of sending information, such as a newspaper, magazines, brochures, newsletters, books, leaflets and pamphlets.

Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. .Magazines fall into two broad categories: consumer magazines and business magazines.

Professions involving mass mediaJournalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people.

The news media are those elements of the mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.).

New-age Media is mobile phones, computers and Internet .

Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings,objects like shops,buses, flying billboards , blimps, and skywriting.

Public speaking and event organising can also be considered as a form of mass media.

Active vocabulary

1.mass media засоби масової інформації

2. huge industry величезна індустрія

3. recordings записи

4. introduction запровадження

5. movie кіно

6. broadcast віщати

7. gadget гаджет(нове пристосування)

8. video consoles відеоконсолі

9. newsletters бюлетні

10. leaflets листівки

11. biweekly раз на два тижні

12. quarterly раз на квартал

13. broad categories широкі категорії

14. consumer споживач

15. involve включати

16. verify перевіряти

17. current events поточні події

18. issues питання

19. target public цільова аудиторія

20. billboard рекламний щит

21. blimps and skywriting дерижаблі та повітряна реклама

Text-based exercises

Execise 1

Знайдіть англійські еквіваленти.

Велика аудиторія, великий ринок,в кінці сторіччя, магнітна стрічка,приблизно з, охоплювати,такі як камери,засіб відсилки інформації, збір та аналіз інформації,напрямки,які фокусуються,віщати новини,зовнішні засоби інформації.

Execise 2

Вставте слова у речення.

Outdoor involved diffirent to carry delivering dates

1. Mass media's task is.......... information to the people.

2. Newspapers and magazines …........ from the late 15^th century.

3. We like to read …............magazines which can buy everywhere.

4. Jornalists are.......... in mass media .

5. The news media focus on.............. news to the general public.

6. …......... media comprises billboards, signs, placards.

Execise 3

Знайдіть відповідність.

1. cinema

2. television

3. mass media

4. radio

5. a newspaper

6. magazine

7. the Internet

8. book

а) A global system of interconnected computer networks

в) A publication, usually issued daily or weekly, containing current news, editorials, feature articles, and usually advertising

c) A periodical containing a collection of articles, stories, pictures, or other features.

d) A printed or written literary work.

e) The visual and audio content of such signals

f) A means of public communication reaching a large audience.

g) The art or technique of making films or movies

h) The wireless transmission through space of electromagnetic waves

Execise 4

Складіть діалог на тему “Mass media in our life”,використовуючи фрази.

As for me... I prefer to tell about ….

To my mind... I don't agree ...

On one hand ...on the other hand What do you want to add...?