9. Complete the sentences using proper words and phrases in the box.

sight, smell, and hearing; tasty food; operating philosophy; _______the social interaction; patronize; represents_______

1. The restaurant market consists of the guests who_______this restaurant.

2. The guests need not only_______but also the social interaction.

3. The successful operation of a restaurant is dependent on its

4. Not only our taste, but also _ _ are employed to enjoy the atmosphere of the restaurant.

5. _______often takes place in a restaurant setting.

6. The philosophy_______the way the restaurant operates.

10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.

1. The successful operation of a restaurant depends on many ingredients.

2. Restaurants are one of the few places where we use two our senses — hearing, and touch — to enjoy the experience.

3. The philosophy is an expression of the ethics, morals, and values by which the company operates.

4. A prospective restaurant owner rarely analyzes the market.

5. To determine whether sufficient demand exists in a particular market niche chefs dine out in restaurants.

6. Restaurants and cafes play a very important role in society.

Discussion

11. Try to evaluate the financial position of a restaurant on the basis of the following information about it. These words and phrases will come in handy:

• to become more and more popular;

• the best seafood place in town;

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• profit;

• seafood;

• to eat Italian food;

• unique in the market;

• committed to the success of the individual;

• the quality of life;

• to provide opportunities;

• recognition;

• professional growth and development.

After having done the task describe in detail both the restaurant and its role in the market niche.

12. Work in pairs:

a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:

a new restaurant opened;

the catchment area;

had been thoroughly analyzed;

philosophy;

elaborated;

mission statement;

guests;

enjoyed the experience greatly;

successful operation;

patronized;

succeeded in operating the restaurant;

its successful operation.

b) When you have decided upon the story, tell it to your partner.

Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.

13. Entitle the paragraphs beginning with the words:

Restaurants play... Perhaps this kind...

14. Divide the text into other logical parts and entitle each of them.

15. Give a summary of the text.

Case Study corporate profile: red lobster (part 1)

Background:

Irrespective of your age, it is always worthwhile taking a gamble and start a completely new business from scratch. This was proven by a res­taurant entrepreneur who started a new seafood restaurant thus giving birth to an enormous restaurant chain.