- •Unit 1
- •1. Read and translate the following international words:
- •2. Read and translate the following groups of words derived from a common root:
- •3. Read the text and translate it. While reading the text try and find
- •Restaurants - role in society and market
- •Mission, goals, and objectives
- •Mission Statement of Red Lobster Restaurants
- •Restaurant Market
- •Vocabulary focus
- •4. Match the words and phrases on the left with the correct equivalents on the right:
- •5. Match the synonyms:
- •6. Match the antonyms:
- •7. Match the words on the left with the correct definitions on the right:
- •8. Answer the questions on the text:
- •9. Complete the sentences using proper words and phrases in the box.
- •11. Try to evaluate the financial position of a restaurant on the basis of the following information about it. These words and phrases will come in handy:
- •12. Work in pairs:
- •Case Study corporate profile: red lobster (part 1)
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •2. Identify key points in the text and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you.
Vocabulary focus
4. Match the words and phrases on the left with the correct equivalents on the right:
1) income а) успешный
2) available b) рынок
3) share с) выяснять
4) actual d) недвижимость
5) successful e) есть (кушать, питаться)
6) term t) владелец, собственник
7) real estate g) термин
8) owner h) доход
9) market i) реальный, фактический
10) eat j) имеющийся в наличии
11) reveal k) доля, часть
5. Match the synonyms:
1) get a) type
2) happen b) and so on
3) use c) employ
4) various d) number
5) etc e) different
6) select f) real
7) quantity g) customer
8) kind h) choose
9) actual i) receive
10) guest j) occur
6. Match the antonyms:
1) potential a) more
2) different b) few
3) give c) disadvantage
4) many d) multiply
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5) less e) equal
6) divide f) actual
7) advantage g) take
7. Match the words on the left with the correct definitions on the right:
1) sufficient a) possible or likely in the future
2) happen b) something that many people like
3) market c) ability to compete, survive, and be successful in an
independent way
4) philosophy d) a word or phrase used for referring to something
5) income e) as much as is needed
6) term f) money that someone gets from working or invest-
ing money
7) popular g) to take place, usually without being planned
8) demand h) trade in goods or services of a particular kind
9) viability i) a system of principles the organization's operation
is based upon
10) potential the amount of a product or service that people want [6]
Comprehension
8. Answer the questions on the text:
1. Why do restaurants play an important role in society?
2. What takes place in a restaurant setting?
3. What senses do we use to enjoy the experience of dining out in a good restaurant?
4. Where else do we use all our senses to enjoy the experience of being there?
5. What does the successful operation of a restaurant depend on?
6. Why isn't it easy to succeed in operating restaurants?
7. What philosophy is at the heart of any enterprise?
8. What does this philosophy represent?
9. How do companies explain their reason for being in business?
10. Why do many restaurants have formal mission statements?
11. What is the restaurant market composed of?
12. What is a good indication of the size of the restaurant market?
13. What territory is called the catchment area!
14. Where can one obtain information about the demographics ol the population?
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15. What is the average number of people per restaurant in the United States?
16. What figure is called the fair market shared
17. What figure is called the actual market share?