Английский язык - Тексты с переводами для экзамена / 388(текст)

г zenith of its potential sales, and no amount of additional sales suld have extended its growth. This became quite clear in the v sales results which showed no improvement. The promising however, went into gradual sales decline. , management has failed to consider each product's position in

В

wing extract members of the Board of a company are discuss-fnpany strategy.

nee our main objective is to gain market share, I believe we ust first of all reduce our prices, lit if we reduce prices, that will cut our profits, hat's right, but we can slowly increase production, which will t/entually enable us to cut unit costs. hat's really a long-term prospect. Unit costs can only come own if we invest in new plant and machinery².1 personally think e should go for higher profitability. If we upgrade the product, e can charge higher prices and get larger profits, ook, the market is already very competitive. If we increase rices, whatever the quality, the market will immediately re-pond and sales will drop rapidly. But if we reduce costs in manufacturing, that will put us in a strong position to adapt to the larket.

of — с точки зрения id machinery — машины и оборудование

id and translate the text.

у what information the text gives about: • -

jement as a science; 2. marketing management as a specific ac-the concept of the Product Life Cycle; 4. wrong decision-making from failure to consider the correct life cycle of the product.

Ink and answer.

is the difference between sales management and marketing

ent?

the Product Life Cycle considered one of the key concepts in (ting?