Section b Text at the exhibition

In the commercial world today trade fairs and exhibitions are very important for business contacts. They offer exporters an opportunity to show what they have for sale, to make contacts and to learn about a market quickly and easily.

Russia is a regular participant of almost all international fairs and exhibitions. At the same time Russia arranges international and foreign exhibitions.

CHARMA	Good morning, Mr Somov.
SOMOV	Good morning, Mr Charma. I’m glad to see you. Have you been to our pavilion?
CHARMA	Yes, we’ve just seen your display. It’s wonderful. Your latest models of agricultural equipment are particularly good.
SOMOV	Have you seen them in operation?
CHARMA	Yes, we have. Does the equipment go for export?
SOMOV	Yes, we’ve sold it to many countries.
CHARMA	Your agricultural equipment meets our requirements. Our government is paying much attention to the development of the agricultural sector of our economy so the demand for the equipment will be high.
SOMOV	Fine. If you are really interested in our equipment we can set up a joint venture for the production of agricultural equipment in your country. It’ll be mutually beneficial.
CHARMA	An excellent idea!
SOMOV	Then let’s continue our talks in the Director’s office and discuss the matter in detail there.

Vocabulary

attention n – внимание

pay attention – уделять внимание

beneficial a – выгодный

commercial a – коммерческий

contact n – контакт

make contacts – установить контакты, связаться с к.-л.

detail n – деталь

in detail – в деталях

development n – развитие

display n – показ, экспозиция

easily adv – легко, просто

excellent a – отличный

exhibition n – выставка

fair n – ярмарка

government n – правительство

interested a – заинтересованный

be interested in – интересоваться ч.-л.

international a – международный

joint venture n – совместное предприятие

latest n – последний

mutually adv– взаимно

offer v – предлагать

opportunity n – возможность, шанс

participant n – участник

particularly adv – особенно

production n – производство

quickly adv – быстро

regular a – регулярный, постоянный

requirement n – требование

meet requirements – отвечать требованиям

sale n – продажа

be for sale – продаваться

for sale – на продажу

sector n – сектор

set up v – основать, учредить

Exercises

I. Ответьте на вопросы к тексту.

1. Why are fairs and exhibitions important for business?

2. What equipment does the Russian company show at the exhibition?

3. Has Mr. Charma seen Russian display yet?

4. Which model does Mr. Charma like most?

5. Does the Russian company export their equipment?

6. Is the equipment of high quality?

7. Why does Mr. Charma need this equipment?

8. What offer does Mr. Somov make to Mr. Charma?

9. Where are they going to have talks?