- •4 Franchising
- •3 In pairs, decide if the points below refer to (a) franchisees or (b) franchisors.
- •2 Read the text on the next page and compare your ideas with what she actually does.
- •3 Read the text again and decide if the following statements are true (t) or false (f).
- •1 Match the words from the text with their corresponding definitions.
- •2 Complete the following questionnaire using words from Vocabulary 1. Change the form of the words where necessary.
- •3 In pairs, interview each other. Suggest how your partner could manage his or her time better.
- •In a small village. Presentations.
- •Verb in brackets with the appropriate form of used to or be used to.
- •2 Write a short description of a typical day in your life, using used to, be used to and time adverbs. Try to show how your life today is different to what it was before.
- •2 Now listen to Janis talking about how to run a franchise successfully.
- •2 Complete the e-mail message using information from Speaking on page 42.
In a small village. Presentations.
Complete the rules with used to + infinitive or be used to + -ing.
• is used for things that happened regularly or for a long
time in the past but which no longer happen.
• is used when talking about something which is familiar
and no longer strange.
►► For more information on used to do and be used to doing, turn to page 166.
Practice I Complete the following sentences about Vanessa Stein by combining the
Verb in brackets with the appropriate form of used to or be used to.
a She used to go (go) to university.
b She (help) her children with their homework.
c She (chat) with regular customers.
d She (attend) meetings with other McDonald's franchisees.
e Her husband (snore).
f She (work) as a waitress at university.
g The restaurant (have) fewer seats.
h She (take) work to do at home.
2 Write a short description of a typical day in your life, using used to, be used to and time adverbs. Try to show how your life today is different to what it was before.
39
unit four
Skills Focus
Reading 1 Match the words and examples below with their definitions from The New
Longman Business English Dictionary.
2 Bang & Olufsen is a Danish franchisor which manufactures and sells hi-fi and television equipment in 40 countries. Use the words from exercise 1 to complete the franchisee brochure opposite.
Franchising
OPENING STOCK / WORKING CAPITAL Purchase of display and back-up stock General1 working capital
SHOPFITTING
Installation costs / contractors An allowance for fitting the shop;
Security systems, air-conditioning,2
ISDN and telephone lines
FRANCHISE FEE PACKAGE
3 and territory evaluation, property search and survey
5 weeks of induction training in Denmark and UK for two people, retail software package, operations manual, intensive opening support
MARKET LAUNCH FEE
Promotional launch package
Bang & Olufsen profiled customer base for direct marketing purposes
Opening event, public relations support
Launch programme defined by franchisee and Bang & Olufsen
LEGAL AND BANK COSTS
Lease negotiations, bank 4
TRAVEL AND ACCOMMODATION
Subsistence expenses for the initial training period for two people
FRANCHISE FEE
The leasing of the right to operate a Bang & Olufsen Franchise and the
use of5 and know-how
£
43,000
30,000
11,000
•7,500 4,000 2,000
NIL
TOTAL INVESTMENT |
97,500 |
VALUE ADDED TAX Reclaimable on the first VAT6 , estimated to be sufficient to cover additional working capital |
17,000 |
TOTAL FUNDING REQUIREMENT |
114,500 |
FUNDING Up to 70% of finance can be provided by the clearing banks (subject to status) |
80,000 |
MINIMUM CASH INJECTION BY OWNER |
34,500 |
Your Reward
Sales |
Year 1 378,000 |
Year 2 510,000 |
Year 3 612,000 |
7 |
34.9% |
34.9% |
35.9% |
Total Operating Costs |
79,000 |
96,000 |
116,000 |
Management Fee (1 % of turnover) |
3,780 |
5,100 |
6,000 |
Result |
49,000 |
76,000 |
98,000 |
|
|
|
|
41
unit four
Listen to Janis Errickson, a franchisee with Dunkin' Donuts, talking about the organisation that she is a part of. Complete the diagram below.
Franchise company: |
Dunkin' Donuts |
5 |
8 |
Specialises in: |
1 |
6 |
sandwiches |
First franchise: |
2 |
1950 |
9 |
Minimum capital required: |
3 |
7 |
$100,000 • |
42