Construction and representation of the image of europe in the mass media of the nee countries

Codebook

Sample

Everything is included, except for

- Advertisement, Classifieds (can be defined by formal characteristics like frame, or special

section)

- Games, crosswords, jokes, horoscopes

- Art (poems, lyrics, novels, etc.)

- Pure sports (sport results, sports events or sports celebrities)

- Weather forecasts

- Internal information for subscribers

- Letters to the editor (in contrast to Open Letters which are analyzed as normal articles!)

- Supplements

- TV programs

- Openers

A.

Answer the questions of part A. before reading the detailed content of the articles.

Mark articles to be coded and add the article number (002), cross out the parts you are not

coding. Mark openers, but without number.

001 medium. Identifies the media

1 4

2 5

3 6

002 article. Article per media are continuously given a number, write it

into the newspaper so you can clearly find it again.

NUMBER (max. 4 digits)

003 title Write down the title of the article

004 page Write page on which main article starts (not opener, and

not on which page the article continues)

NUMBER (max. 2 digits)

005 place Write on which half of the page the article starts

1 Top half

2 Bottom half

006 author Indicate the author, the person who is officially signing the

article, not who might have written it.

1 Journalist 2 Newspaper 3 News agency 4 Non-staff writer 5 Open letter 6 Release 7 Paid article 8 Other media 9 Other author 99 Not declared

1 Name or initials of journalist(s) or correspondents are stated. 2 Including “own sources” 3 . 4 External writer, usually expert on the topic 5 Open letter written by reader (not letter to the editor) 6 Press release printed 1:1 7 Article marked as paid article 8 Article taken as a whole from other media 9 Other

007 artsize Calculate the size of the article including all photos and graphics, excluding advertisements included in the article.

NUMBER (6 digits) Multiply width and height in cm (=cm²)

008 Photnumb

NUMBER (2 digits) Number of photos, 0 if there are no photos

009 photsize Calculate size of all photos, 0 if there are no photos.

NUMBER (6 digits) Multiply width and height in cm (=cm²).

Что нарисовано

010 Grapnumb

Number of graphics: illustrations, drawings, charts, maps

etc., 0 if there are no graphics

NUMBER (2 digits)

011 grasize Calculate size of all graphics in the article, 0 if there are

no graphics.

NUMBER (6 digits max.) Multiply width and height in cm (=cm²).

012 opener Indicate whether there is an opener / short note on page

one which points to the article inside the paper.

1 Yes

2 No

013 Genre of the article

1. Informational

2. Informational-analytical

3. Entertainment

4. Interview

5. Commercial

6. Other