12) Agree or disagree with the tips concerning handling tabloid reporters. Do you think it will really help you keep control of the situation? Start your sentence with:

It's no use. No, it's no good doing it. What's the use of...

It is worth while...

Well, I could do that, I suppose...

Yes, I think it's advisable to do that...

Give the main idea of the text. Write down one phrase.
Develop the following:

There are several areas of friction among journalists and public relations people, including name-calling, excessive hype and promotion, advertising pressures, sloppy reporting, and tabloid journalism.

7) Match the words which are opposite in their meaning:

sensational	efficiency
incompetence	obscure
wholehearted	minor
famous	run-of-the-mill
major	disinterested

8) Complete the sentences using the following words and word-combinations

(events; ratings; to trip up; sensationalism; effect; to respond)

1. Surprise documents can be used subjects and make them look

foolish.

2. Get a commitment that you will be able to accusations made by

others as part of the story.

3. In the race for , some shows have started to offer more

and the manipulation of for greater .

9) Insert prepositions where necessary (of'; from; to; for):

1. ... accuse the reporter unprofessional conduct, incompetence, or a lack

understanding the subject.

2.... the level commitment journalistic standards ranges wholehe arted nonexistent.

3. Such lapses journalistic standards are a major concern

the media, because the antics an isolated few affect

the creditibility all journalists.

Write down 5 questions to the text using the active vocabulary of the unit.
Can you explain the following:

Your challenge is to make sure you don't paint all media with the same brush.
Such lapses of journalistic standards are a major concern for the media because the antics of an isolated few affect the credibility of all journalists.