Vocabulary:

background - образование, опыт distort - искажать echo - повторять

fault smb. - обвинять к.-л., критиковать garble - коверкать generalization - обобщение

handle smb. - обращаться с к.-л., справляться с к.-л. invariably - неизменно

leave a lot to be desired - оставлять желать много лучшего misquote - исказить ч.-л. слова он smb's part -co стороны к.-л. overemphasize - излишне подчеркивать sensationalize - гнаться за сенсацией simplistic - чрезмерно упрощенный sloppy - неряшливый, небрежный

sound bite - краткая выдержка из речи, выступления, цитата, используемая в ра­дио- и телепередачах survey - опрос

Exercises

1) Find the English equivalents in the text. Use them in sentences of your own:

объективный; честный; иметь дело с к.-л.; неправильно прогнозировать; при­нимать участие; основная причина ч.-л.; критические замечания; склонность к ч.-л.; подчеркивать ответственность.

2) Find the words in the text which describe or mean the following:

1. A very short part of a speech or statement, especially made by a politician, that is broadcast on television or the radio -

2. someone who answers questions -

3. a set of questions that you ask a large number of people in order to find out about their opinions -

4. to make a mistake in reporting what someone else has said -

3) Make up a few sentences with the following words and word-combinations:

to cover a subject

to take into consideration

to make a generalisation

a survey

to provide background material

4) Translate the following sentences into Russian:

1. The project has been faulted by some scientists who say it has little research value.

2. The story has been sensationalized for the sole purpose of selling newspapers.

3. He has a background in computer engineering.

5) Match the words which are close in their meaning:

objective (adj)	manage
tendency	careless
handle take	part
sloppy	impartial
participate	trend

6) Match the words having the opposite meaning:

familiar	careless
occasionally	contradict
thoroughly	biased
agree	regularly
fair	superficially
accurate	unaware

7) Insert prepositions where necessary (for, by, of, on, to):

1. This education may include training executives to give a 30-second "sound-bide" a complex question and even how to handle

answer

agressive reporters.

the American Management Association found that 83 the public relations directors who participated thought that the part reporters was the major reason

2. A survey

percent

sloppiness

inaccurate stories.

3. This will help the reporter do a better job.

8) Answer the following questions:

1. What did a survey by the American Management Association find?

2. Who are the same criticisms echoed by?

3. How many respondents agreed with the statement "the knowledge base of busi­ ness reporters leaves a lot to be desired"?

4. What are other problems with the press?

5. In what way can executives be educated?

6. What else should also be taken into consideration to ensure that the story will be accurate?