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10. Ask questions to elicit the information.

1. The term “Yellow Journalism” is used to describe sensational news reporting.

2. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

3. A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video

4. Blogosphere is a collective term encompassing all blogs and their interconnections.

5. Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience.

6. The audience may be the general public or a relatively large sub-audience, such as children or young adults.

7. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously

8. A column is a recurring piece or article in a newspaper, magazine or other publication. Columns are written by columnists.

9. An editorial, leader (US), or leading article (UK) is an article in a newspaper or magazine that expresses the opinion of the editor, editorial board, or publisher.

10. The editorial board is a group of editors, usually at a print publication, who dictate the tone and direction that the publication's editorials will take.

11. In much of the English-speaking world, editorials are typically not written by the regular reporters of the news organization, but are instead collectively authored by a group of individuals.

12. Investigative journalism means the use of detective-like reporting methods to unearth scandals.

13. Journalists—be they writers, editors or photographers; broadcast presenters or producers—serve as the chief purveyors of information and opinion in contemporary mass society.

14. A journalist (also called a newspaperman) is a person who practices journalism, the gathering and dissemination of information about current events, trends, issues, and people while striving for non-bias viewpoint.

15. Reporters find sources for their work, their reports can be either spoken or written, and they are often expected to report in the most objective and unbiased way to serve the public good.

16. Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three.

17. News is any new information or information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.

18. As opposed to impartially providing information, propaganda in its most basic sense presents information in order to influence its audience.

11. Answer the questions. Begin your answers with:

Actually ...; As a rule ...; In any case...; As things are ...; To tell the truth ...; As far as I know ... ; The matter is that...; I suppose/believe ...; That depends (on) ...; I am declined to think ...; As far as I remember ...; As far as I am concerned...; Frankly/strictly speaking ...; To make a long story short ...

1. To what does the term “Mass Media” refer?

2. Which was the first medium of mass communication?

3. Which social classes watch most television?

4. What impact has the introduction of new technologies had on the development of mass media?

5. What fears do people have of the Internet and video games?

6. What is censorship?

7. What forms of mass media do you know?

8. What is the most popular mass media nowadays?

9. Where do you and your family get news from: radio, TV, newspapers, mag­azines, Internet?

10. If you were offered a choice to read a book, a magazine, or a newspaper, which would you prefer?

11. Can you name three most popular and respectable newspapers in Ukraine?

12. Do your family and the families of your friends prefer to read tabloids or quality papers? Why?

12. Does your family subscribe to any newspaper or a magazine? If yes, which?

14. Do you and the members of your family read newspapers and magazines? Do they have any preferences?

15. Do your friends prefer to subscribe to a newspaper or a magazine or buy them in the news-stands / news agents?

16. If you read a newspaper or a magazine, do you begin from the very first page or from your favourite section?

17. Do you like to read gossip in the celebrity column? Do you think that it is an intrusion into privacy?

18. What is your opinion about advertising in mass media? Do you like it? Is it necessary?

19. Some people say that they prefer not to watch TV or listen to the news programmes and not to read newspapers because they feel very many negative emotions afterwards? What is your opinion?

20. If you have a choice to watch TV, to listen to the radio, to read a book or a newspaper or a magazine, which would you prefer and why?