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View of the market and manufac turing

// you think tha, increased market share is the mam objective ,n the company strategy, you are highly mtMaken First of all you should go ,n for a htgher profitabduy. If you can upgrade the products, you are sure to get better pnees

and therefore higher profits.

You should bear in mind that the market is very competitive

now. If you increase prices, whatever the quality, sales may drop rapidly. Let s look at the problems from the manutacturing view-point. It you can reduce costs in manufacturing, it 11 put you in a strong position and enable you to adapt to the market. The only way you can become flexible enough is to subcontract more of the production It means job losses if you can do that, but the jobs which remain

will be more secure.

The typical organization of a company is as follows. At the top there's the Board of Directors Their job is to administrate the company, make general policies, and so on There are two kinds of directors: so to say non-executive directors (not full- time employees). They are the sort of people who have some standing in various parts of the business world and are in a position to help the company to succeed. They only appear when there are meetings of the Board. But the second lot of directors the executive directors are full-time employees of the company Most of them are managers of the departments.

The absolute head of the company is the Chairman of the Board, and his job is to take the chair at meetings of the shareholders, and the Board of Directors, and to

represent the company’s interests at outside functions. He does not take

much part in the running of the business. Then comes the Managing

Director whose job is to coordinate the policies decided by the directors and see that they are implemented. It is earned out through' various departmental managers. The first one is the Production Manager, who is responsible for seeing that our products are made properly and on time. The Marketing Manager’s main job is to sell the products. Then there's the Purchasing Manager, who makes sure the company has the raw materials for the Production Manager to make the products. Then comes the Chief Accountant, who is in charge of the financial picture ot the company and keeps books. Then there's the Company Secretary, whose job is to organize the work of the Board of Directors. And the Personal

Manager brings up the rear. He recruits people to work in the company, and looks after their welfare.

Organization chart of the company

Chairman

Managing Director

|

Financial

Director

Marketing

Director

Production

Director

Personnel

Officer

Chief

Account-

ant

Sales

Manager

Public

Relations

Manager

Advertis-

ing

Manager

Works / Factory Manager

Purchas-

ing

Manager

  1. Read the short presentation of the management team at page 16. Then write the correct let- ters (a-n) in the right place in the organization chart.

1

a

2

1

3

4

5

6

7

1

1

8

9

10

11

12

13

14