- •Negotiating prices and terms 3 business incentives
- •1.1 Placing an order
- •1.2 Putting forward a counter offer for a substitute
- •1.3 New order confirmation
- •2.1 Sales incentive. Announcing a special offer
- •2.2 Reply to a special offer
- •3.1 Initiating market research
- •3.2 Covering letter with market research
- •Vocabulary
1.3 New order confirmation
Fashion Ltd 87 Nelson Road, London EC2M 3HG | ||
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Our ref. _______ Your ref. ______
March 23rd, 20__
Duchaussoy & Fils 66 Avenue de l’Adour 66403 Anglet, France
Dear Mr Piemont,
Further to your offer of March 15th 20__, we are pleased to enclose our revised formal Purchase Order. We have had to work particularly hard to obtain this order, however, and only managed to secure it at the cost of a 2.5% reduction in commission to ourselves.
We have already had occasion to comment at length on the changing nature of the market – people tend to buy increasing quantities of cheap South Asian and Chinese items and fewer quality items manufactured in Europe. This trend is becoming more marked every day, and it is more and more difficult to win business in the face of such competition.
We are quite willing to step up our advertising and really make a strong sales drive, because we are convinced that there is business to be obtained. However, unless you are prepared to make an all-round price cut, such an effort would have little chance of success. Indeed, as matters stand, we can only be pessimistic about the future of our pending enquiries.
We are anxious to hear what your position is on this matter.
Yours sincerely, ElBullfinch Elizabeth Bullfinch Manager
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2.1 Sales incentive. Announcing a special offer
AMERICAN ELECTRIC COMPANY, INC. 1066 Third Avenue, New York, New York 10081
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Our ref. _______ Your ref. ______
February 7, 20__
Henderson Ltd. Crossley House, Portsmouth Sussex FN4 6LK
Dear Mr Aniston,
We refer to the quotation we mailed to you on January 28, 20__ concerning the installation of our electric radiators throughout your new plant in Bristol. As we have not yet received your decision, we were wondering whether you would welcome a further opportunity to discuss the quotation and your special requirements.
As we mentioned previously, all orders received before April 1, 20__ are subject to a discount of 15%, which makes our quotation particularly attractive. Moreover, we are prepared to reduce prices for Radiators Model AC8 and Model AC9 by 5% and 7% respectively if you order minimum 100 radiators of each Model.
We have asked Mr Geoffrey Fitzpatrik, our local agent, to make an appointment with you with a view to going over the quotation in detail.
We are at your disposal for any further information you may require.
Yours sincerely, Alan Parker Alan Parker Manager
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2.2 Reply to a special offer
Henderson Ltd. Crossley House, Portsmouth Sussex FN4 6LK
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Our ref. _______ Your ref. ______
February 15th 20__
AMERICAN ELECTRIC COMPANY, INC. 1066 Third Avenue, New York, New York 10081
Dear Mr Parker,
Thank you for your letter dated February 7th 20__ and the telephone call of the same date confirming the special discount of 15% which you are willing to allow us.
On our part we confirm the acceptance of your terms and enclose our order No. JLO 789 for 500 Radiators Model AC8.
Looking forward to you prompt order confirmation and dispatch.
Sincerely yours,
James Aniston James Aniston Purchase Manager
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