
- •Contents
- •Office Manners
- •The Secretary
- •The Receptionist
- •Hints for the Businessman’s Social Life
- •At a Restaurant with a Businesswoman
- •Basic Rules of Social Etiquette
- •Vocabulary
- •Exercises
- •Dialogues Dialogue I
- •Dialogue II
- •1. Make your own dialogue according to the patterns:
- •2. Discuss what you have learned from the text about the following:
- •Vocabulary
- •Industries
- •Types of Organizations
- •Public Enterprise
- •Vocabulary
- •Structure
- •Dialogue II
- •Dialogue III
- •Introductions
- •Dialogue
- •In the car
- •Vocabulary
- •Introductions
- •Exercises
- •Vocabulary
- •Exercises
- •Answer the questions:
- •Dialogues
- •I. Confirming and Changing Appointments
- •II. At Reception
- •III. Making a «cool call»
- •Formal and Informal Telephone Conversation
- •Telephone etiquette
- •Vocabulary
- •Exercises
- •Dialogues
- •1. Invitation to a Reception
- •2. A Hotel Reservation
- •Skills of Negotiating
- •Introduction
- •Handling a meeting
- •Introductions
- •Vocabulary Running a Business Meeting
- •Interrupting
- •I.The Beginning of Business Talks
- •II. The Establishment of Business Contacts
- •III. Inquiry and Offer
- •IV. Contracts
- •Exercises
- •Dialogue
- •Tasks Role play
- •2. Glossary
Public Enterprise
Type of organisation |
Functional area |
Characteristics |
Public corporation e.g. National Coal Board |
Usually key areas of economic activity. Can provide goods or services which would not be profitable for a private concern. |
1. Run by a Board appointed by government. 2. Ownership rests with the public. 3. Unlimited liability. 4. Any losses are borne1 by the public. 5. The government (Parliament) determines the aims and objectives of the organisation. |
Mixed enterprise (organisation) in which the government has a substantial stake) e.g. BP2 ICI3 |
Any area, but often production. |
1. The State is a shareholder in the company (i.e. public and private enterprise together). 2. The state usually provides capital, but can influence aims and objectives. 3. Usually the company still has to compete in the marketplace. 4. Sometimes a ‘privatised’ public organisation ends up as a mixed enterprise. |
Central government departments e.g. Employment Health Social Services |
Basically an administrative role in a specialist area on a nation-wide basis. Can exert influence over the activities of all organisations, both public and private, and there- fore affects all eco- nomic and social life. |
1. Usually bureaucratic and show change. 2. It can be difficult for members of the public to get access to information they require. |
Local government department e.g. Rates Housing Education |
Usually have a statutory duty to provide services to local community. |
1. There are likely to be differences in the level offered by different Local Authorities. 2. Subject to political influence. 3. Local people can have direct access to essential services. |
Organizational Structure and Communication
The relations and responsibility in any enterprise can be as follows in the pictures, but it can vary depending on the enterprise:
Vocabulary
Stock Exchange Stockholder
Hierarchical
|
власник, власниця відповідальний (за, перед) відповідальність ризикувати дотримуватись (принципів і т. інше) запас, фонд постачати, мати у запасі фондова біржа акціонер отримувати інформацію впливати встановлений законом перевозити, повідомляти, виражати думку та інше ієрархія ієрархічний персонал особистий, персональний уповноважувати виконувати (наказ, правило) вербувати, набирати (членів організації) прохач, претендент роботодавець робітник подавати заяву на посаду |
Exercise 1. Choose the proper English equivalent for:
1. Керівник відділу закупок |
1. Production Manager |
2. Керівник відділу кадрів |
2. Work Manager |
3. Директор з маркетингу |
3. Chairman |
4. Управляючий, керівник |
4. Financial Director |
5. Управляючий, керівник продажу на внутрішньому ринку |
5. Overseas Sales Manager |
6. Керівник з зв’язків з громадськістю |
6. Advertising Manager |
7. Керівник виробництва |
7. Chief Accountant |
8. Директор |
8. The Board |
9. Голова |
9. Purchasing Manager |
10. Фінансовий директор |
10. Personnel Manager |
11. Завідуючий (керівник) експортними операціями |
11. Marketing Director |
12. Керівник відділу реклами |
12. Managing Director |
13. Головний бухгалтер |
13. Home Sales Manager |
14. Радa директорів фірми |
14. Public Relations Manager |
Exercise 2. Match each definition in column B with the proper name in column A:
A |
B |
|
r) general word for a company, usually a small one, and part of a large group; it also means activity |
Exercise 3. Who’s responsible for Business Systems?
Below is a diagram showing the structure of a ‘mixed’ type of multinational company based in the USA: some activities are organised into domestic, regional and international divisions, other into world-wide divisions.
Now write questions and answers using responsible for/comes under. Example Who’s responsible for Business Systems in the Pacific? That comes under the Pacific Division.
Corporate Planning ___________________________________
Defence Systems in Africa _____________________________
Telecommunications in USA ___________________________
Business Systems in Europe ____________________________
Telecommunications in SE Asia ________________________
Exercise 4. You’ll have to see the Production people about that!
Below is а part of the structure of your company. It is a medium-sized subsidiary of a UK parent company.
Members of the Group Internal Audit team are visiting your firm, and you must help the auditors by answering their questions. Example You hear: I have a question about the company’s sales budget. You reply: You’ll have to see the Sales people about it.
I have a question about the company’s sales budget.
Could you help me? It’s about last year’s development costs.
I’d like to know exactly when you delivered these goods.
Our Computer Audit team wants to visit you soon. Who should I ask about it?
Do you have purchase contracts with all your suppliers?
I’d like to discuss these cash-flow forecasts. Who do you think could help me?
Exercise 5.
a). Study some of the language used to describe an organization in terms of:
hierarchy; responsibilities/functions, titles, affiliates, structure:
Hierarchy
The company is headed by the MD.
The Sales Director reports to the MD.
The Sales Director is under the MD.
The Sales Director is accountable to the MD.
The Sales Director is supported by Sales team.
The Sales Director is assisted by a Sales Assistant.
Responsibilities/functions
The Finance Department is responsible for accounting.
The R&D Department takes care of new product development.
The Administration Manager is in charge of personnel.
Titles
Below are the main managerial titles with US equivalents in brackets:
Chairman (President)
Managing Director (Chief Executive Officer/Senior Vice-President)
Finance Director (Vice-President — Finance)
Sales Manager (Sales Director)
Note
The Directors and Chairman of a company usually sit on the Board of Directors (Executive Board).
Affiliates
X is parent company.
A, B and C are subsidiaries (more than 50 % owned by the parent).