- •Business identity
- •Read and speak
- •For full and part time students
- •Of the engineer economics faculty
- •Unit I: companies
- •Vocabulary practice
- •1.Match the terms with their definitions.
- •3. In each of the following sentences select the word or phrase that completes the statement best.
- •4. Look through the text on the power exercised by the board in different companies and fill in the gaps with the following word combinations from the box below.
- •5. Explain the meanings of the underlined words and phrases in the following text.
- •6. Scan the title of the following text and try to figure out the contents. Sam’s Rules for Building a Business
- •7. Read the first sentences of the paragraphs and say what questions are going to be discussed in the text. Board of Directors
- •8. Read the text and put the following points into the order while looking through the text.
- •15. Reread the text and fill in the blanks of the flow chart.
- •21. Speak on the following situations using your active vocabulary and information
- •Unit II: recruitment
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the necessary word-form from the box into the text.
- •Selling point in job hunting process
- •4. Read and fill in the following statements with the words and expressions from the box.
- •5. Link the beginning and the ending of a sentence using the right adjective (adverb, participle II). Strategies of job hunting
- •6. Explain the meaning of the words and word combinations in bold type.
- •Practice in reading
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text. Résumé writing rules
- •9. Read the text again and put the following points into the correct order.
- •17. Read the text once again and fill in the blanks of the scheme.
- •18. On the basis of the scheme speak about hiring interview.
- •19. Work in pairs. Look through the questions on the text and say how many of these questions you can answer.
- •20. Work in pairs. Study the job ad and answer the possible questions of the job interview.
- •21. Continue the list of possible questions (5-6 questions).
- •22. Work in pairs. Study the interview and restore it using the logic scheme.
- •23. Role play. Study the cards and roleplay this job interview. Use the questions from your list.
- •Unit III: advertising
- •Vocabulary practice
- •1. Match the terms with their definitions. Notice! There is a term that needs two definitions.
- •2. Insert the word-form you need from the box into the text. Speak to your groupmates about different types of advertising.
- •3. Use the following (phrasal) verbs to restore the statements. Mind the tense form.
- •4. Link the beginning and the ending of a sentence using the relative pronouns.
- •5. Work in pairs. Choose the most appropriate response to each sentence.
- •6. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the article. The Six Rules about Ads and Buzz
- •7. Read the text and put the following points into the order while going through the text.
- •14. Work in groups. Take some newspaper ads, discuss the layouts and choose the best one. While comparing the layouts use the questions:
- •15. Examine the following advertising slogans and say what techniques are used to impress the potential consumers.
- •Unit IV: globalization
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •4. Read and fill in the following text. Use the phrasal verbs and idioms from the box.
- •Barriers to going global
- •5. Review the Infinitive and the Gerund usage. Link the appropriate parts of a sentence.
- •6. Explain the meaning of the words in bold type. What is a global manager?
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what problems are going to be discussed in the text. For or Against?
- •9. Work in pairs. Read the text and put the following points into the order while going through the text.
- •10. Spot the key words of each paragraph which can be used for its further retelling.
- •17. Look at the questions and say how many of them you can answer.
- •18. On the basis of the flow chart and your answers to questions from ex.17 speak about market entry strategies available.
- •20. Continue the list of questions that may be asked in the job interview.
- •Belarus Attempts to Become Eastern European Bangalore
- •Unit V: business and the environment Green economy to take advantage
- •Vocabulary practice
- •2. Match the terms and their definitions.
- •3. Insert the word-forms you need from the box into the text. Obligation and benefit
- •4. Read the text and fill in the gaps with the correct items after the text. Be environment-conscious
- •5. Link the beginning and the ending of a sentence.
- •6. Study the title of the following text and try to figure out the content.
- •7. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text.
- •8. Scan the first paragraph of the text and try to guess about the contents of the text. The trends of green business
- •9. Work in pairs. Read the text and put the following points in the right order while going through the text.
- •17. Study the questions to the text and say how many of these questions you can answer:
- •18. Read the text and fill in the blanks of the flow chart.
- •20. Work in pairs. On the basis of the chart speak about the work done and projects of green business in Belarus?
- •21. Read the ad and be ready for the job-interview. Take into account the questions given after the ad.
- •23. Continue the list of possible questions for the job-interview.
- •24. Work in pairs. Restore the middle stage of the job-interview.
- •25. Role-play the job-interview using the role-cards.
- •Unit VI: marketing
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •Marketing Research
- •4. Read and fill in the gaps.
- •5. Link the beginnings and the endings of sentences.
- •6. Explain the meanings of the words in bold type. The Marketing Mix (The 4 Ps of Marketing)
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Scan the first paragraphs of the text and try to guess about the contents of the proper paragraphs. How to Make a Marketing Plan for a New Product
- •9. Work in pairs. Arrange the following points into the order while going through the text.
- •17. Answer the following questions.
- •18. On the basis of the chart speak about a marketing specialist.
- •20. Continue the list of possible questions in the job interview.
- •21. Restore the job interview.
- •22. Role-play the job-interview using the role-cards.
- •Unit VII: enterprise management
- •Vocabulary practice
- •2. Match the terms with their definitions
- •3. Insert the appropriate word-form from the box into the text.
- •4. Read and complete the following sentence:
- •5. Link the beginning and the ending of a sentence.
- •Practice in reading
- •6. Scan the title of the following text and try to figure out its contents.
- •7. Scan the first paragraph of the text and try to guess about the contents. The components of management
- •8. Work in pairs. Read the text and put the following points into the order while going through the text.
- •9. Spot the key sentence of each paragraph.
- •Company structure
- •18. Imagine that you have an interview to get the post of a manager, look at the questions and try to answer them.
- •19. Continue the list of questions that you may be asked in the interview.
- •20. Restore the middle stage of the job interview.
- •21. Role play
- •Imagine that you are going to apply the position of a manager of sales department of jsc Gefest:
- •Unit VIII: information technologies and business media
- •Vocabulary practice
- •1. Insert the word-form you need from the box into the text.
- •It changes the way of living
- •2. Match the terms with their definitions.
- •3. Read the text and fill in:
- •4. Scan the title of the following test and try to figure out its contents.
- •It in Marketing
- •5. Read the first sentences of the paragraphs and say what questions are going to be discussed in the text.
- •9. Make a list of verbs which reflect the dynamics of the text.
- •14. Look at the questions and say how many of them you can answer.
- •15. Read the text once again and fill in the blanks of the flow chart.
- •20. Role play. Look at the advertisement on the job offer and role- play
- •Contents
- •Литература
- •Business identity
- •Read and speak
- •For full and part time students
- •Of the engineer economics faculty
- •220013, Минск, п. Бровки, 6
Practice in reading
6. Scan the title of the following text and try to figure out its contents.
7. Scan the first paragraph of the text and try to guess about the contents. The components of management
1. Peter Drucker, the well-known American business professor and consultant, suggests that the work of a manager can be divided into planning, organizing, integrating, measuring, and developing people.
2. First of all, managers set objectives, and decide how their organization can achieve them. This involves developing strategies, plans and precise tactics, and allocating resources of people and money.
3. Secondly, managers organize. They analyse and classify the activities of the organization and the relations among them. They divide the work into manageable activities and then into individual jobs. They select people to manage these units and perform the jobs.
4. Thirdly, managers practise the social skills of motivation and communication. They also have to communicate objectives to the people responsible for attaining them. They have to make the people who are responsible for performing individual jobs form teams. They make decisions about pay and promotion. As well as organizing and supervising the work of their subordinates, they have to work with people in other areas and functions.
5. Fourthly, managers have to measure the performance of their staff, to see whether the objectives set for the organization as a whole and for each individual member of it are being achieved.
6. Lastly, managers develop people – both their subordinates and themselves.
7. Obviously, objectives occasionally have to be modified or changed. It is generally the job of a company’s top managers to consider the needs of the future, and to take responsibility for innovation, without which any organization can only expect a limited life. Top managers also have to manage a business’ relations with customers, suppliers, distributors, bankers, investors, neighbouring communities, public authorities, and so on, as well as deal with any major crises which arise. Top managers are appointed and supervised and advised (and dismissed) by a company’s board of directors.
8. Work in pairs. Read the text and put the following points into the order while going through the text.
1. Managers decide how their company can achieve the objectives. 2. Top managers have a business’ relations with customers, suppliers, distributors, bankers, investors and so on. 3. The work of a manager can be divided into planning, organizing, integrating, measuring, and developing people. 4. Managers have to measure the performance of their staff. 5. Managers develop subordinates.
6. Managers divide the work into manageable activities. 7. Managers make decisions about pay and promotion.
9. Spot the key sentence of each paragraph.
Make a list of verbs which reflect the dynamics of the text.
Spot the international words and guess the meaning of each in the following text.
Choose from paragraph 7 nouns which serve to describe the clients of the company.
Work in pairs. Make a commentary of the part of the text which concerns the skills of motivation and communication.
Write an annotation of the text.
Examine the text and restore the flow chart given below the text.