- •Business identity
- •Read and speak
- •For full and part time students
- •Of the engineer economics faculty
- •Unit I: companies
- •Vocabulary practice
- •1.Match the terms with their definitions.
- •3. In each of the following sentences select the word or phrase that completes the statement best.
- •4. Look through the text on the power exercised by the board in different companies and fill in the gaps with the following word combinations from the box below.
- •5. Explain the meanings of the underlined words and phrases in the following text.
- •6. Scan the title of the following text and try to figure out the contents. Sam’s Rules for Building a Business
- •7. Read the first sentences of the paragraphs and say what questions are going to be discussed in the text. Board of Directors
- •8. Read the text and put the following points into the order while looking through the text.
- •15. Reread the text and fill in the blanks of the flow chart.
- •21. Speak on the following situations using your active vocabulary and information
- •Unit II: recruitment
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the necessary word-form from the box into the text.
- •Selling point in job hunting process
- •4. Read and fill in the following statements with the words and expressions from the box.
- •5. Link the beginning and the ending of a sentence using the right adjective (adverb, participle II). Strategies of job hunting
- •6. Explain the meaning of the words and word combinations in bold type.
- •Practice in reading
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text. Résumé writing rules
- •9. Read the text again and put the following points into the correct order.
- •17. Read the text once again and fill in the blanks of the scheme.
- •18. On the basis of the scheme speak about hiring interview.
- •19. Work in pairs. Look through the questions on the text and say how many of these questions you can answer.
- •20. Work in pairs. Study the job ad and answer the possible questions of the job interview.
- •21. Continue the list of possible questions (5-6 questions).
- •22. Work in pairs. Study the interview and restore it using the logic scheme.
- •23. Role play. Study the cards and roleplay this job interview. Use the questions from your list.
- •Unit III: advertising
- •Vocabulary practice
- •1. Match the terms with their definitions. Notice! There is a term that needs two definitions.
- •2. Insert the word-form you need from the box into the text. Speak to your groupmates about different types of advertising.
- •3. Use the following (phrasal) verbs to restore the statements. Mind the tense form.
- •4. Link the beginning and the ending of a sentence using the relative pronouns.
- •5. Work in pairs. Choose the most appropriate response to each sentence.
- •6. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the article. The Six Rules about Ads and Buzz
- •7. Read the text and put the following points into the order while going through the text.
- •14. Work in groups. Take some newspaper ads, discuss the layouts and choose the best one. While comparing the layouts use the questions:
- •15. Examine the following advertising slogans and say what techniques are used to impress the potential consumers.
- •Unit IV: globalization
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •4. Read and fill in the following text. Use the phrasal verbs and idioms from the box.
- •Barriers to going global
- •5. Review the Infinitive and the Gerund usage. Link the appropriate parts of a sentence.
- •6. Explain the meaning of the words in bold type. What is a global manager?
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what problems are going to be discussed in the text. For or Against?
- •9. Work in pairs. Read the text and put the following points into the order while going through the text.
- •10. Spot the key words of each paragraph which can be used for its further retelling.
- •17. Look at the questions and say how many of them you can answer.
- •18. On the basis of the flow chart and your answers to questions from ex.17 speak about market entry strategies available.
- •20. Continue the list of questions that may be asked in the job interview.
- •Belarus Attempts to Become Eastern European Bangalore
- •Unit V: business and the environment Green economy to take advantage
- •Vocabulary practice
- •2. Match the terms and their definitions.
- •3. Insert the word-forms you need from the box into the text. Obligation and benefit
- •4. Read the text and fill in the gaps with the correct items after the text. Be environment-conscious
- •5. Link the beginning and the ending of a sentence.
- •6. Study the title of the following text and try to figure out the content.
- •7. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text.
- •8. Scan the first paragraph of the text and try to guess about the contents of the text. The trends of green business
- •9. Work in pairs. Read the text and put the following points in the right order while going through the text.
- •17. Study the questions to the text and say how many of these questions you can answer:
- •18. Read the text and fill in the blanks of the flow chart.
- •20. Work in pairs. On the basis of the chart speak about the work done and projects of green business in Belarus?
- •21. Read the ad and be ready for the job-interview. Take into account the questions given after the ad.
- •23. Continue the list of possible questions for the job-interview.
- •24. Work in pairs. Restore the middle stage of the job-interview.
- •25. Role-play the job-interview using the role-cards.
- •Unit VI: marketing
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •Marketing Research
- •4. Read and fill in the gaps.
- •5. Link the beginnings and the endings of sentences.
- •6. Explain the meanings of the words in bold type. The Marketing Mix (The 4 Ps of Marketing)
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Scan the first paragraphs of the text and try to guess about the contents of the proper paragraphs. How to Make a Marketing Plan for a New Product
- •9. Work in pairs. Arrange the following points into the order while going through the text.
- •17. Answer the following questions.
- •18. On the basis of the chart speak about a marketing specialist.
- •20. Continue the list of possible questions in the job interview.
- •21. Restore the job interview.
- •22. Role-play the job-interview using the role-cards.
- •Unit VII: enterprise management
- •Vocabulary practice
- •2. Match the terms with their definitions
- •3. Insert the appropriate word-form from the box into the text.
- •4. Read and complete the following sentence:
- •5. Link the beginning and the ending of a sentence.
- •Practice in reading
- •6. Scan the title of the following text and try to figure out its contents.
- •7. Scan the first paragraph of the text and try to guess about the contents. The components of management
- •8. Work in pairs. Read the text and put the following points into the order while going through the text.
- •9. Spot the key sentence of each paragraph.
- •Company structure
- •18. Imagine that you have an interview to get the post of a manager, look at the questions and try to answer them.
- •19. Continue the list of questions that you may be asked in the interview.
- •20. Restore the middle stage of the job interview.
- •21. Role play
- •Imagine that you are going to apply the position of a manager of sales department of jsc Gefest:
- •Unit VIII: information technologies and business media
- •Vocabulary practice
- •1. Insert the word-form you need from the box into the text.
- •It changes the way of living
- •2. Match the terms with their definitions.
- •3. Read the text and fill in:
- •4. Scan the title of the following test and try to figure out its contents.
- •It in Marketing
- •5. Read the first sentences of the paragraphs and say what questions are going to be discussed in the text.
- •9. Make a list of verbs which reflect the dynamics of the text.
- •14. Look at the questions and say how many of them you can answer.
- •15. Read the text once again and fill in the blanks of the flow chart.
- •20. Role play. Look at the advertisement on the job offer and role- play
- •Contents
- •Литература
- •Business identity
- •Read and speak
- •For full and part time students
- •Of the engineer economics faculty
- •220013, Минск, п. Бровки, 6
17. Answer the following questions.
1. What are main tasks of a marketing specialist? 2. What qualities should a marketing specialist have to become a real professional? 3. What duties does a marketing specialist perform?
18. On the basis of the chart speak about a marketing specialist.
PRACTICE IN SPEAKING
19. Answer the possible questions that can be asked during the job-interview.
1. Why did you choose our company? 2. What kind of work interests you most?
3. What working experience have you got? 4. What is the toughest communication problem you faced? 5. Are you entrepreneurial? 6. Will you be able to function under pressure? 7. Do you have good interpersonal skills?
20. Continue the list of possible questions in the job interview.
21. Restore the job interview.
A. ...
B. I left my previous job because I didn’t use my potential to the full. I think in your company I can work in a more challenging position.
A. …
B. No. I tried to avoid conflicts, because I’m a very peaceful person. I think conflicts destroy all relations between people.
A. …
B. I’ve worked at “Horizont” for two years. I was responsible for marketing research and marketing plans.
A. Do you have the right intellectual and technical capabilities?
B. …
A. Will you be able to carry out relevant tasks?
ROLE PLAY
22. Role-play the job-interview using the role-cards.
|
Interviewer You are the CEO of the Belarusian producer of milk products “Savushkin Product”. The enterprise has a marketing team that is constantly engaged in investigation of people needs, creating new products, building marketing strategy. |
Interviewee You have graduated from the BSUIR this year. Your speciality is marketing. You are a young specialist and don’t have any experience. But you are ambitious, initiative, responsible, capable of training with good leadership abilities. |
Unit VII: enterprise management
Management is the process of using what you have to do and what you want to do. What you have are resources, what you want to do is to meet organizational objectives.
Resources are the assets of lodging and food service operations. There are seven basic resource categories: people, money, time, work procedures and methods, energy, materials, equipment.
All resources are in limited supply. Therefore, the manager should determine the best way to use limited resources to reach organizational goals. Typical goals include increasing profits or lowering costs, defining and attaining quality standards for products and services, maintaining or creating a good public image.
Vocabulary practice
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1. Attain(v) – достигать 2.Complywith(v) – соблюдать (правила) 3. Determine(v) – устанавливать, определять 4. Direct(v) – руководить, направлять 5. Evaluate(v) – оценивать, выражать в числах 6. Handlesmth(v) – обрабатывать, управлять, обращаться с ч.-либо |
7. Hierachy(n) – иерархия 8. Input(n) – затраты, вложение (денег) 9. Occur(v) – случаться, происходить 10. Overlooksmth(v) – не замечать, упускать, проглядеть 11. Property(n) – собственность, имущество 12. Staff(n) – персонал, штат 13. Subordinate(n) – подчиненный |