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3Olins, Op. cit.
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: G. Dowling, 'Corporate Identity Traps', Working Paper 96002, Australian Graduate School of Management (Feb. 1996); P. Henderson and J. Cote, 'Designing Recognizable Logos', Working Paper 96-124, Marketing Science Institute (Dec. 1996).
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. Schmitt and Y. Pan, 'Managing Corporate and Brand Identities in the Asia-Pacific Region', California Management Review, 36, 4 (1994), 32— 48. L. Masten, 'Logo's Power Depends on How Well It Communicates with Target Market', Marketing News (5 Dec. 1988), 20.
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