Russian management's approach to motivation.

Nowadays, top managers at Russian companies don't pay much attention to the employee motivation. Not only is it the result of the long communist background of the country, but it also is somewhat affected by the national traditions, customs and mentality.

Many of the recently "commercialized" enterprises believe that employees are to be satisfied with their salary only, and a pay-for-performance system is, therefore, of no need. However, the failure to observe the different motivation factors, such as money, respect, promotion and others, can lead to a worsening performance and, as a result, to a lower efficiency organization wide.

On the other hand, money is not considered to be the most influencing motivation factor by the employees themselves. Though it may be a more vital need of most Russian workers in comparison with their Western colleagues, at the same time they put more value on the cooperative atmosphere in the organization, rather than on the money side. And, thus, it is reasonable for the management to base the performance incentive system on some other factors, such as work security, pension etc. It's hard to predict the situation in the long run, however one can expect that the value put on money as a performance motivation factor will rise.

Pepsi Bottling Group Who and What is pbg?

The Pepsi Bottling Group (PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages — some of the world's most recognized consumer brands. PBG became a publicly traded company in March 1999 through one of the largest initial public offerings in the history of the New York Stock Exchange.

PBG generates nearly $8 billion in annual sales. It operates in the United States, Canada, Spain, Greece and Russia, accounting for more than one half of the Pepsi-Cola beverages sold in North America, and about one third of the Pepsi-Cola system volume worldwide.

Pbg and PepsiCo

PBG became an independent public company, separate from parent company PepsiCo, in March 1999. PepsiCo retains an equity interest in PBG of about 40 percent. As an independent entity, PBG benefits from a much sharper definition of its role and is able to execute its business strategy more effectively on a local market level. PepsiCo's focus is on what it does best, which is developing its powerful brands and the world-class marketing programs to support them. And, as PepsiCo's biggest bottler, we at PBG can do what we do best — making, selling and delivering more of those brands, more profitably than ever before.

We Sell Soda

The PBG sales force of more than 20,000 customer representatives sells and delivers more than 100 million eight-ounce servings of Pepsi-Cola beverages per day. PBG's focus is on superior sales execution, customer service, merchandising and operating excellence.

While PBG's mission states, "We Sell Soda," the company also sells a line of alternative beverages, including Pepsi's water brand, Aquafina, and several PepsiCo joint venture products such as Upton's Iced Tea and Starbucks Frappuccino. In terms of volume, our three largest brands in the U.S. are Pepsi- Cola, Diet Pepsi and Mountain Dew. The complete brand lineup also includes brands licensed from other companies. In addition, PBG's operations in Russia, Spain and Greece also bottle and sell regional products and brands, including the Mirinda flavors line.