5. Ответьте на вопросы.

1. What qualifications are trained at your faculty? 2. What does commercial work include? 3. What is marketing? 4. What are the constituencies of the market? Describe each of them. 5. How can be “management” defined? 6. What can you tell about transportation of goods? 7. What do you know about passenger transportations? 8. What specialized subjects are studied at your faculty? 9. What are the most interesting and the most difficult subjects? Why?

6. Прочитайте текст об уровнях и сферах управления и кратко перескажите его. Обратите внимание на перевод специальных терминов.

supervisor– контролер

buyingdepartment– отдел закупок

marketexploration– отдел по изучению рынка

accounting department – бухгалтерия

distributing enterprise – торговое предприятие

financially autonomous, self-financing – самофинансируемый

joint venture – совместное предприятие

multi-activity – многоотраслевой

multi-unit enterprise – объединение

non-profit– некоммерческий

parent– головное предприятие

subsidiary– дочернее предприятие

limitedpartnership– товарищество с ограниченной ответственностью

salesmanager– коммерческий директор

personnelmanager– начальник отдела кадров

chiefbuyer– руководитель отдела закупок

managingdirector– директор-распорядитель

general manager – генеральный директор

accountant – бухгалтер

These are three management levels: top management, middle management, and operating management. Top management includes the president, vice president, and the general manager. Middle management includes department managers, plant managers, and production superintendents. Operating management includes supervisors, foremen, etc. Each modern enterprise has such departments as: planning department, production department, buying department, selling, market exploration department, advertisement department, accounting department.

The types of enterprises may be: distributing, financially autonomous, joint venture, mixed; multi-activity, multi-unit, non-profit, parent company, self-financing; state, subsidiary company, partnership, limited partnership.

The management at such enterprises is employed by general manager and various departmental managers - sales, personal managers, Chief Buyer; advertising manager. In limited companies there is a Board of Directors, which appoints one of their numbers to the position of managing Director, whose function is to execute the policy determined on.

It is said that management has as many definitions as there are managers. For example a personnel manager concerns mainly with human activities and the former accountant promoted to general management, still remains an accountant. Somewhere in between is the managing director, with an integrated and balanced viewpoint, taking in the whole scene at once.

7. Прочитайте список качеств хорошего менеджера. Расположите их в порядке от большей к меньшей значимости. Выберите, на ваш взгляд, три самых важных качества и проиллюстрируйте их примерами.

QUALITIES OF A GOOD MANAGER

After an interview with candidates for a managerial position the opinions were summed up as follows:

A good manager should be able to deal with people, to talk to them about their jobs, problems, and their future. A good manager should be firm with his people. That's how they will come to respect him.

A good manager should be adaptable to the situation. A good manager should be competent. A good manager is one who can persuade people that his way is right. It is necessary to make people accept his decisions and follow his leadership.

A good manager should be physically fit. In the age of strains and pressures only the fittest can survive, mentally competent and physically fit. The most important responsibility of a manager at any level is decision making. Successful management is a matter of skill in choosing from alternatives.