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Файл:Введение в менеджмент. Учебное пособие
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Revision exercises
Task 1. Match each term in column A with its definition in column B.
A B
1. management
2. manager
3. motivating
4. skills
5. law
6. human resources
7. advertising
8. a business
9. interpersonal
10. accounting
a) making someone want to achieve something and make
them willing to work hard in order to do this
b) relating to relationships between people
c) a rule that people must obey
d) skill of directing and controlling the work of an
organization
e) informing the public about a product or service in
order to persuade them to buy it
f) the work of keeping a company’s financial records
g) someone whose job is to manage an organization
h) abilities to do something
i) the abilities and skills of employees of an organization
j) an organization that produces and sells goods or
services
Task 2. Complete the sentences.
1. The term “management” refers to ….
2. … the following basic functions: planning, … .
3. The managerial staff usually consists of … .
4. One of the most important tasks a manager performs is … .
5. In order to perform their functions properly and effectively managers
need … .
6. … are standards of conduct used by managers of organizations in
carrying out their functions.
7. The first step in staffing an organization is … .
8. … is also called operations management.
9. Marketing management deals with … .
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10. The aim of financial management is … .
Task 3. Arrange the letters in brackets into terms of the given definitions.
1. the activity of directing and controlling the work of an organization
( a g m n t e m a n e )
2. making the necessary arrangements so that an activity can happen
effectively (i r o a g n i g z n )
3. good at doing something, especially something that needs special
ability or training (f l l u k i s )
4. money or property used to produce wealth (t a l i a p c )
5. a professional whose job is to keep and check financial records,
calculate taxes (n o c c u a a t n t )
6. something that belongs to a business and has value and power to earn
money (s t s s e a )
7. the amounts of money owed by a business considered
together ( i i i b l i s t a e l )
8. things produced to be sold (o o d s g )
9. specialists in the HR department responsible for obtaining candidates
(r t s e u i c e r r )
10. the growth or improvement (e e r r a c )
Task 4. Put these sentences in Passive Voice. Translate the sentences into
Russian.
1. The product manager has already discussed price lists and forms of
payment.
2. Employees should read through documents quickly.
3. Today he has done plenty of work.
4. Investors lost some $100 million.
5. Make sure that you switch off your mobile phone during important
meetings.
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6. In the future E-books will have completely replaced traditional books.
7. Large companies will be developing marketing strategies to adapt local
requirements.
8. Companies will be encouraging managers to speak at least two
languages, and to understand at least one more.
9. We are monitoring our products for quality.
10. The company is increasing its budget by 15%.
Task 5. Translate the text from English into Russian in written form.
Price is the second of the four “P’s” of the marketing mix. Much innovation
and energy has been focused on the other three P’s – product, place and promotion.
Managers need to develop a keen sense of the value of their products relative to
those of competitors. Lower-priced competitors can severely damage customers’
perceptions of value in an industry by encouraging customers to make lower prices
the priority rather than any product or service benefits.
TESTS
Test 1
Translate the sentences from English into Russian
1. A major goal in the functioning of any company is to make profit.
2. Effective managers achieve a company’s goals through a successful
combination of planning, organizing, leading and controlling.
3. The organizing function may be divided into two phases: determining
positions and their associated duties and staffing those positions.
4. Human resource Directors act as facilitators for other company
departments.
5. HR managers may be involved in employee training and, more recently,
coaching: individual advice to employees on improving their career prospects.
6. Businesses come in many forms but the questions about what motivates
people in work are practically the same everywhere.
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7. Management in Europe tends to be more focused on the needs of
corporations and individuals than on the needs of the country.
8. European managers are less single-minded than their US counterparts
and more likely to recognize non-profit related goals.
9. There are also many differences in management values, style and
practice between western European countries.
10. Well-led companies know that leaders are made, not born, and invest
in the development of their future managers.
11. Strategy is a question of making choices (often described as
“difficult”).
12. The risk of choosing a wrong direction may be lessened by
participation of a team rather than an individual manager.
13. Studies claim that customer service is related to management style:
the way service staff deal with their customers reflects clearly how they
themselves are managed.
14. It is the goal of an organization to “make common people do
uncommon things”.
15. The decision-making process is also influenced by such factors as
time, risk and creativity.
16. Marketing can be defined as both a philosophy, which holds that an
organization’s human and physical resources should be used to serve customers,
and as a technology which provides tools and techniques to improve business
performance.
17. All marketing activities are oriented toward creating and sustaining
satisfying exchanges.
18. Marketing helps companies generate profit, the lifeblood of economy.
19. There are four steps in the market research process: defining the
problem, developing the research plan, implementing the plan, and interpreting
and presenting the findings.
20. The work of accountants is rather sophisticated.
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21. Accountants provide accurate financial information necessary for
organizational decision-making.
22. The accounting equation always remains in balance, in other words –
one side must be equal the other.
23. The computer revolution has spawned a new industry – information
management.
24. Some firms do pro-active research, that is, gather information that is
not currently needed but is likely to prove valuable in the future.
25. The informed employee is much better able to evaluate and use new
information and is better adjusted to the challenges of the modern world.
Test 2
Translate the sentences from Russian into English
1. Английский термин «менеджмент» переводится на русский язык
как «управление», а термин «менеджер» переводят как «руководитель».
2. Управление как научная дисциплина возникла в США в начале
ХХ века.
3. В качестве объекта менеджмента выступает деятельность
предприятия в целом или ее конкретная сфера.
4. Одной из главных задач менеджмента является определение целей
деятельности организации.
5. Менеджер – это специально подготовленный профессионал,
занимающий постоянную управленческую должность и наделенный
полномочиями принимать решения по определенным видам деятельности
организации.
6. Специфика труда менеджера определяется тем, что он реализует
функцию руководства.
7. Задачу менеджмента можно определить как обеспечение
прибыльной, а значит эффективной
8. Реализация функций управления осуществляется путем
применения различных методов.
работы всех подразделений предприятия.
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9. Слово «метод» - греческого происхождения и означает способ
достижения цели.
10. Направленность методов управления всегда одна и та же – на
людей, осуществляющих различные виды трудовой деятельности, т.е. на
персонал организаций (компаний, фирм и т.п.).
11. Управление персоналом предполагает не только организацию
работы с кадрами (подбор, расстановку, контроль), но и совокупность
социально-психологических факторов.
12. Принятие решений – часть каждодневной работы управляющих.
13. Поскольку характер работы менеджера зависит от уровня
управления, на котором он находится, существуют различия и в характере
решений, принимаемых на разных уровнях.
14. Решение – это выбор альтернативы, а так как число возможных
альтернатив, как правило, ограничено, то выбор должен быть сделан
в
пределах заданных направлений деятельности.
15. В ряде ситуаций возможен отказ от выбора, что также считается
хорошим решением.
16. Функция управления – это конкретный вид управленческой
деятельности, осуществляемой специальными приемами и способами.
17. Анри Файоль (Henry Fayol), которому принадлежит разработка
теории административного управления, выделил пять функций или
элементов административного процесса, но очень часто говорят лишь
о
четырех функциях управления: планирование, организация, мотивация и
контроль.
18. Планирование – это разработка целей и путей их достижения.
19. Организовать – значит определить функции и действия,
необходимые для выполнения работы.
20. Ориентация работников на достижение целей организации
является главной задачей руководства персоналом.
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21. Система контроля означает процесс соизмерения фактически
достигнутых результатов с запланированными.
22. Главная причина существования любой организации – некие
потребности, которые организация призвана удовлетворять.
23. Маркетинг – это элемент управления организацией,
предназначенный для удовлетворения потребностей потребителей путем
создания предложения на рынке или обмена услуг и товаров.
24. Задача управления маркетингом заключается в воздействии на
уровень
, время и характер спроса, т.е. можно сказать, что это – управление
спросом.
25. Предприятия используют маркетинг в качестве средства
наблюдения за рынком, дающего возможность своевременно
приспособиться к происходящим на нем изменениям.
FINAL TEST
Task 1. Choose the right item to complete the statements.
1. For most organizations management can be divided into:
a) top management, middle management, and workers;
b) top management, middle management, and supervisory management;
c) top management, high level management, and middle management.
2. Supervisory managers are also known as:
a) upper-level managers;
b) middle managers;
c) front-line managers.
3. The functions of management do not include:
a) planning;
b) financing;
c) leading.
4. A job description is a statement of:
a) the skills, education required for a job;
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b) the tasks to be performed in a job;
c) a statement of income.
Task 2. Translate these sentences into Russian.
1. A motive is a need or desire within a person to achieve some goal or
objective, and understanding human motivations is a complex matter with no
precise answers.
2. The span of control or span of supervision means the number of
subordinates a supervisor can supervise effectively.
3. Modern economies consist of countless organizations so their
efficiency and performance is of critical importance.
4. An average manager spends 80% of his/her time communicating in one
form or another (10% writing, 15% reading, 25% listening, 30% speaking).
5. Managers can help themselves avoid ethical problems.
6. A total of 19 posts were being advertised in national trade journals as
well as through job agencies.
Task 3. Put the verbs in brackets into the proper form and Voice.
Translate the text into Russian.
Traditionally, business (to be defined) as the activity of making money by
producing, or buying and selling goods, or providing services. Business (to be) a
combination of these activities: production, distribution, and sale.
Nowadays business (to play) an increasingly important role throughout
the world. And the career opportunities (to grow) in variety and number. To
work successfully one (must, to have) proper training and (to be prepared) to
fulfill a specific job in the fields of management, marketing, accounting,
finance, data processing.
Task 4. True or false? Correct the false statements to make them true.
1. Each level of management hierarchy performs four basic functions.
2. Planning the supply of workers is fairly easy for an organization.
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3. The ultimate financial objective of a company is to decrease the
owner’s wealth.
4. Personnel management deals with preparing financial statements.
Task 5. Which one doesn’t fit the line?
1. financial, managerial, personnel.
2. profit, money, strategy, tactical.
3. is, the, am, are.
4. natural, market, available, enjoyable.
5. managed, used, include, provided.
6. brought, dealt, wrote, do.
Task 6. Cross out the item which doesn’t normally go with the key word.
1. to hire to acquire
staff
to fire to earn
2. to make to earn
money
to do to receive
3. product sales
manager
research life
4. finance public
company
private inflation
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Task 7. Translate the sentences into English.
1. Прибыль – главная цель любого коммерческого предприятия.
2. Если в компании возникают серьезные проблемы, то необходимо,
как правило, произвести изменения в ее организационной структуре.
3. В ходе маркетинговых операций компания создает прибыль.
4. Бухгалтеры – счетоводы обрабатывают первичную документацию,
а бухгалтеры – аналитики интерпретируют эту информацию так, чтобы она
стала понятной для пользователей.
5.
Компании должны поддерживать высокое качество выпускаемой
продукции.
6. В будущем менеджеры будут работать в условиях, когда
иностранный язык будет повсеместно востребован.
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