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Файл:Введение в менеджмент. Учебное пособие
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3. quality
4. quantity
5. satisfy
6. raw materials
Task 5. Put the nouns in the plural form.
quantity
factory
technology
Task 6. Which one doesn’t go with the line?
1. raw, responsibility, quantity
c) money or property used to produce wealth
d) substances in their natural state to be used to make a
product
e) how good or bad something is
f) an amount of something that can be counted
society
economy
city
dictionary
salary
responsibility
2. customer, produced, summarized
3. quality, satisfy, specify
Task 7. Complete the sentences.
1. The aim of production management is … .
2. Production management is also called … .
3. The responsibility of production management can be summarized by …
Task 8. Put the suitable preposition “in” or “on” in the sentences.
1. The aim of production management is to ensure that goods are
produced or a service is provided to the satisfaction of a customer at the right
price, of the right quality, in the right quantity and … time.
2. The building was successfully repaired … time for the opening of the
conference.
3. Will you be able to finish it … time?
4. The businessman was worried about whether he would be able to get
there … time?
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5. The plane arrived … time.
6. Punctuality means arriving, doing or being done … time.
Task 9. Answer the questions.
1. What is production management?
2. How can the responsibility of production management be summarized?
3. How can you decipher the five M’s?
Text 10
Marketing management
Marketing can be defined as the activity to design and sell a product or
service by considering buyers’ wants or needs.
So, marketing management deals with directing and controlling the
movement of goods and services from manufacturer to consumer.
It includes the following activities:
- choice of a market,
- evaluation of the chosen market,
- development of market strategies,
- planning marketing tactics,
- control of marketing results.
Vocabulary
consumer (n) – покупатель, потребитель
design (v) – разрабатывать
evaluation (n) – оценка
manufacturer (n) – производитель
marketing management – управление маркетингом
needs (n, pl) – потребности
wants (n, pl) – желания, потребности
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TASKS
Task 1. Write out the irregular verbs from the text and give their forms.
Task 2. Match the terms in column A to their definitions in column B.
A B
1. choice
2. market
3. strategy
4. tactics
5. result
6. product
7. service
8. movement
Task 3. Define from what verbs these words are formed.
marketing
a) changing position
b) something made in a factory in large quantities in order
to be sold
c) the achievement of smth
d) a particular type of work provided by a business to
customers
e) the place where people buy and sell goods
f) a method used to achieve something
g) choosing between several things
h) a planned series of actions for achieving something
planning
development
considering
directing
controlling
choice
movement
evaluation
Task 4. Use a dictionary to get to know the difference between “needs”
and “wants”. Give examples of both types.
Task 5. Use a dictionary to find out the difference between two close
synonyms “to manufacture” and “to produce”.
Task 6. Form nouns and adjectives from the verbs. Consult a dictionary,
if necessary.
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manufacturer
consumer
product
Model:
to manage – manager – managerial
management managed
managing
1. market
2. sell
3. produce
4. want
5. need
6. control
Task 7. Which one isn’t the same?
1. design, needs, include, sell
2. marketing, market, marketer, buy
3. control, controlling, planning, organizing
4. by, be, beyond, of
7. manufacture
8. move
9. consume
10. choose
11. develop
12. evaluate
Task 8. Translate the words in the brackets into English.
Marketing can be (определять) as the activity to (разрабатывать) and
(продавать) a product or service by considering (покупательские) wants or
needs.
Marketing (управление) deals with directing and controlling the
(движение) of (товаров) and services from (производитель) to (потребитель).
Task 9. Translate the sentences with the nouns having the ing – ending.
1. Marketing can be defined as the activity to design and sell a product or
service by considering buyers’ needs or wants.
2. Manufacturing is the process of producing goods in factories.
3. Drug dealing is punished with severe penalties.
4. Training is essential for a labour force.
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5. Headhunting is considered an effective method of recruiting key
managers.
6. Making money is not everything in life.
Task 10. Answer the questions.
1. How can marketing be defined?
2. What is marketing management?
3. What activities does it include?
Text 11
Marketing mix
The marketing mix includes the four P’s: product, price, place and
promotion.
Product is connected with the development of a new product, the
production of it, searching the potential markets and launching the product into
the chosen market.
Price is defined as the amount of money for which a product can be
bought, sold or offered.
Place deals with delivering the product to the customer through the
channels of distribution.
Promotion includes all kinds of activity connected with selling a new
product by reducing its price, advertising it, etc.
Vocabulary
advertising – реклама
channels of distribution – каналы сбыта
launch (v) – запускать
marketing mix – содержание маркетинга
place (n) – размещение
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price (n) – цена
promotion (n) – продвижение товара на рынок
search (v) – искать
TASKS
Task 1. Use your vocabulary to replace these definitions.
1. the mix of marketing actions __________________ .
2. an activity of offering free gifts intended for selling a product
_______________ .
3. informing people by means of TV, radio, etc about a product or service
in order to persuade them to buy it _______________ .
4. a system for moving goods from producers to buyers ____________ .
5. delivering goods to the customer _______________ .
6. to start doing smth, usually something important ____________.
Task 2. Define from which verbs these words are formed.
marketing
producing
advertising
reducing
selling
delivering
Task 3. Find uncountable nouns among the words given below.
advertising, news, care, law, employment, damage, machines, legislation,
promotion
distribution
development
employment
search
launch
job, work, traffic, training, promotion, price, information
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Task 4. What is the plural of the following words?
1. person
2. delivery
3. aircraft
4. tax
5. strategy
6. life
7. criterion
8. box
Task 5. Fill in the gaps with the suitable prepositions.
Promotion includes all kinds … activity connected … selling a new
product … reducing its price, advertising it, etc.
Task 6. Give all synonyms that you know to the word “product”.
Task 7. Translate the word combinations into Russian.
1. product launch
5. advertising agency
2. search engine
3. TV advertising
4. job advertisement
Task 8. Match the English and Russian equivalents.
1. pricing
2. price leader
3. price discrimination
4. price ceiling
5. price level
6. price war
Task 9. Choose the correct variant to complete the statements.
6. sales promotion
7. distribution warehouse
8. market leader
a) ценовая дискриминация
b) ценовая война
c) потолок цен
d) ценообразование
e) ценовой лидер
f) уровень цен
1. The marketing mix includes …
a) the four P’s
b) the five M’s
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c) both
2. Price is defined as …
a) the amount of produced goods
b) the amount of provided services
c) the amount of money to be paid
3. Place deals with …
a) delivering the manufacturer to the customer
b) delivering the product to the customer
c) delivering the customer to the manufacturer
4. Promotion includes all kinds of activity connected with …
a) delivering a new product
b) selling a new product
c) buying a new product
Task 10. Answer the questions.
1. What is marketing mix?
2. What is a product connected with?
3. How is price defined?
4. What does distribution deal with?
5. What is promotion?
Text 12
Financial management
When going into business money is one of the most important factors.
The money needed to start and to keep going is known as capital.
Financing is the process of raising necessary capital. The aim of financial
management is to effectively manage the acquired capital and financial
resources of a business.
38
Financial management deals with preparing financial statements that
reflect the financial condition of a business in order to identify its strengths and
weaknesses.
Vocabulary
financial management – управление финансами, финансовый
менеджмент
financial statements – финансовая отчетность
raise (v) (money, capital) – получать денежные средства
reflect (v) – отражать
strength (n) – сила, сильная сторона
weakness (n) – слабость, слабая сторона
Task 1. Put the stress and pronounce the words.
supply
deny
reply
Task 2. Form nouns and adjectives from the verbs.
1. manage
2. acquire
3. raise
4. finance
TASKS
identify
specify
qualify
5. prepare
6. state
7. reflect
8. identify
Task 3. Arrange the letters in brackets into terms to match the given
definitions.
1. money or property used to produce wealth (t a l i a p c )
2. an organization that produces and sells goods or services (s s i u n e s b)
3. a generally accepted means of payment (y n o e m )
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4. the amount of money for which something is bought, sold (r e c i p )
5. the activity or skill of directing and controlling the work of a company
(a g n t e m a n e m)
6. the money provided for an investment, and the arrangements for
providing it (c a i i n n g n f )
Task 4. Complete the sentences.
1. The money needed to start and … .
2. The process of raising necessary capital is … .
3. The aim of financial management is … .
4. Financial management deals with … .
Task 5. Give synonyms to the words.
to manage
to acquire
to keep going
Task 6. Give antonyms to the words.
necessary
important
effective
Task 7. Which one isn’t the same?
1. money, capital, reflect, finance
2. financial, finance, effective, important
3. strength, weakness, effectively, management
money
aim
a business
strength
to acquire
to identify
Task 8. Translate the sentence with the verb “to raise” into Russian.
1. The process of raising necessary capital is called financing.
2. The company will need to raise $2 million to finance the investment.
3. Many shops have raised their prices.
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