Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Business writing for economists and managers = Деловая корреспонденция для экономистов и менеджеров. Учебно-методическое пособие
.pdf
81
C
Dear Sirs,
6 ……
I say your advert on your site and I am interested in the post of bank cashier.
7 ……
I hope you will appreciate both my educational qualifications — I have a degree in Economics
from Boston University — and my two years’ experience in the field of banking.
8 ……
My computer skills are excellent and I can speak Russian well.
9 ……
I attach my CV and two references.
10 ……
I look forward to meeting you for an interview.
11 ……
Regards,
Charlotte Kliske
Ех. 5.5. Complete the sentences with the words from the box:
apply application deal with attach look forward to interview
advertisement duties skills knowledge
1. I … copies of my diplomas.
2. I have good … of French and Italian.
3. My … include organising meetings and events and advertising.
4. I would like to … for the post of computer programmer.
5. I saw your … in the Daily Telegraph and I am applying for the post of secretary.
6. I … your reply.
7. I am available for an … at any time.
8. In my present job, I … accounts.
9. Excellent computer … are required.
10. Please send your … to this email address.
Ех. 5.6. Use the action verbs from the box to complete the email covering letter:
broken capture developed doubled exceeded modernised obtained
optimise present trained
Dear Mr Stanfield
Having 1 … objectives and 2 … sales records in all my previous positions, and recently 3 … my
MBA in marketing at Warwick University, I feel I am an ideal candidate for the position
of European Sales Manager at Starfield Nightclubs.
In my last job as senior sales representative for Roxy Entertainment Ltd., I 4 … new products
for teenage customers, 5 … sales staff, and 6 … the membership management system. Over
a two-year period, I more than 7 … average revenues per venue.
Nightclubs are a highly competitive sector of the entertainment industry, and I am certain I have
the skills to 8 … market share and 9 … Starfield’s profitability.
82
I would be happy to 10 … my ideas in more detail at interview, and I will call you next week to
arrange a meeting. If you have any questions, please feel free to contact me before then. Thank
you for your time and consideration.
Yours sincerely
Sheila Mentor
Ех. 5.7. Decide the purpose of each paragraph in ex. 5.6. Which paragraph
is intended to:
a) request action?
b) give details of the applicant’s accomplishments?
c) get the reader’s attention?
d) relate the applicant to the company, showing why the company should hire her?
Ех. 5.8. Match sentence beginnings 1–10 with endings a–j to make typical
dynamic sentences for covering letters:
1. My outgoing personality makes me
2. I recently graduated
3. I served as
4. I attended school
5. I supported myself
6. Jobs such as bartending enhanced
7. I have the skills to embark on
8. I would like very much to
9. I will follow up this letter with
10. I can arrange a time
a) my formal education.
b) to meet with you.
c) a phone call.
d) a strong candidate.
e) a career in insurance brokering.
f) talk with you.
g) by working in radio advertising sales.
h) from the University of Oregon.
i) in Michigan, Arizona, and Oregon.
j) president of the debating society.
Ех. 5.9. Read the advertisement (A) and then complete the covering letter (B)
with the phrases (a–g):
A
DIAMOND TRAVEL
Admin assistant
Admin assistant required for this fun but hardworking business travel agency. Experience
of Microsoft Word and Excel are essential, along with a clear telephone manner. You must be
reliable and have excellent communication skills. A sense of humour is an advantage.
Apply with a CV to Sean Starch, Human Resources, Diamond Travel Services, 58 Woodford
Road, London SW 12 9AP.
83
a) As you can see
b) For example
c) I am writing to apply for
d) My duties included
e) In addition I have
f) Although my work experience
g) I am fluent in
B
16 Park Road
Sale M7 9EP
Sean Starch
Human Resources
Diamond Travel Services
58 Woodford Road
London SW 12 9AP
29 January 20…
Dear Mr Starch,
1 … the position of admin assistant which I saw advertised in the January 12 issue of the Guardian.
I enclose a copy of my CV as requested.
I would like to work for you because I am very interested in working in a travel agency. 2 … is
limited, I believe I have the necessary skills for this position.
3 … from my CV, I have just finished a three month internship at TLC Travel. 4 … business
correspondence and administrative work. 5 … English and German, and also speak Spanish. 6 …
excellent computer skills and can use Word, Excel, and PowerPoint.
I am a hardworking and reliable person. 7 …, in my internship I was given extra responsibilities
because the manager trusted my abilities. I also have very good communication skills and have
a good sense of humour.
I look forward to hearing from you.
Yours sincerely,
Niklas Stern
Niklas Stern
Ех. 5.10. Read the job advert in A. Then put the letter in B into the correct order:
A
Personal Assistant
Accountancy Firm
We are looking for a PA to join our expanding Business Advisors team. You will provide
secretarial and administrative support, including client care. You will be required to conduct internet searches for the team, provide messaging and mail forwarding services and do general secretarial duties. You will also organise local marketing events, such as seminars.
The ideal candidate will be well-organised, able to prioritise and work independently. You
will be familiar with Word and Excel, and produce documents to the highest standard. You will
have strong interpersonal skills and be comfortable dealing with client queries. Previous administrative experience required.
84
B
a
I would welcome the opportunity to discuss my application further; I am available for an interview at your convenience.
You can contact me 09156 483401
during office hours.
e
I look forward to hearing from you.
Yours faithfully
Delilah Richmond
Dalilah Richmond
b
Dear Sir / Madam
f
In BiZ Consultants
45 Wood Quay
Dublin
8W
4 August 20…
c
I am writing to apply for the position
of Personal Assistant that I saw advertised
on your website. I am enclosing my CV
for your consideration.
g
I am interested in this job because I am looking for
an opportunity to contribute to a growing business,
and I feel that my experience and skills make me an
ideal candidate. As you can see from my CV, I have
strong word-processing skills and I am able to use
spreadsheets, as I currently manage the annual office
budget. The team are appreciative of the quality of
the documents and letters I produce. I am enthusiastic
and enjoy working with a variety of people. I am also
well-organised and would enjoy the challenge
of organising events.
d
I am 24 years old, with a degree in Business Studies, and I am currently working
in an office of eight people as a Personal
Assistant. I have been there for two years
and have gained invaluable experience
in administration, dealing with clients,
and teamwork.
h
14 Upper Abbeygate Street
Galway
Ireland
Ех. 5.11. Read the two job ads. For each position, list at least two qualities
and two skills that the ideal candidate should have:
Development Officer for Executive Education
Based in Paris, you will promote the specialist
training services of a top international business school to companies throughout Europe.
You will generate and follow up leads, handle
client appointments and presentations, prepare
tenders and secure client commitment before
handover top account managers.
Brand Manager EMEA
Based in London, but with extensive travel,
you will be responsible for maintaining and
developing a household name in video games.
Liaising with head office in Japan, you will
design and implement marketing campaigns
for the Europe, Middle East, and Africa region,
and ensure that cost and profit objectives
are met.
85
Ех. 5.12. Choose which position in ex. 5.11 you would like to apply for:
Development Officer for Executive Education or Brand Manager, EMEA. Follow
the instructions below to write your covering letter:
1. List real or imaginary examples of your experience, skills, and accomplish-
ments which you want to mention in your covering letter.
2. Plan the four paragraphs of your covering letter, using the examples you have listed.
3. Write a covering letter, remembering to use action verbs in ex. 5.6 whenever
possible.
Ех. 5.13. Write your covering letter to Diamond Travel in ex. 5.9. Include
addresses, the date and a reference to any enclosed documents. Also, make notes
using the plan in ex. 5.3 before you start.
Ех. 5.14. Write your covering letter for the job in ex. 5.10. Follow the guide-
lines in the covering letter (ex. 5.7) before you start.
Ех. 5.15. Unscramble the phrases a–e and insert them in the letter to create a reply:
a) please us know let
b) meeting forward look we you to
c) that to am I pleased you inform
d) to like would we you
e) your thank interest in you for
Dear Mr Wong,
1 … the post of marketing executive. 2 … you have been shortlisted for the post.
3 … attend an interview at WWT at the above address on 13 October at 2.40 pm. Please come
to the reception desk in the main building.
4 … as soon as possible if you are unable to attend at this time. 5 …
Yours sincerely,
Brandon Alshow
Brandon Alshow
Human Resources Manager
Ех. 5.16. Mr Wong in ex. 5.15 attended the interview but was not offered the
post. Match the beginnings of the sentences 1–6 with the most suitable ending
a–f. Then write the complete sentences in the correct order, to create the letter
of rejection that Mr Wong received from the company:
Dear Mr Wong,
Re: Post of marketing executive
1 Your qualifications and previous job experience
are clearly relevant to the post …
2 Our decision was made after long and careful thought …
3 We wish you every success …
4 Many thanks for attending …
5 However, after much consideration, we decided to appoint …
6 I am sorry to inform you, however, …
Yours sincerely
Brandon Alshow
a as the standard of applicants was
very high.
b a candidate with previous experience of the travel and tourism industry.
c in your future career.
d that you have not been selected for
this post.
e and we very much enjoyed meeting
you.
f the interview for the above vacancy.
86
Ех. 5.17. Which of the phrases a–d would you use if you wanted to do the
following 1–4?
a) I am pleased to inform you that …
b) I am delighted to inform you that …
c) I am sorry / regret to inform you that …
d) It is with deep regret that I have to inform you that …
1. Let a customer know that they have won a prize.
2. Tell a company that you have decided not to invest in their new project.
3. Let a member of staff know that they have been accepted on training course.
4. Tell someone about the death of a company client.
Ех. 5.18. Read the following extract from a letter by Christina Kramer, who is
applying for a post with an IT company. Then write a reply to the letter, making sure
you do the following:
1) thank Ms Kramer for the letter;
2) give the news that she is not shortlisted for the post;
3) explain the main reason why;
4) express good wishes for the future.
I am writing to apply for the position of senior project manager advertised in the Tribune
of 27 February.
I have worked for the last three years as an IT project manager for Cambers International
Property Group. Although this has been an interesting and fulfilling job, I am now seeking to
move into a more challenging role. I believe that the role of senior project manager in your company would offer me this challenge …
Review
Ех. 5.19. Are the sentences about writing a covering letter true or false?
1. All covering letters have the address and date.
2. The opening salutation shows the recipient’s name. If the latter is known,
Dear Sir or Madam is preferable.
3. It is important to start a covering letter with giving your reason for writing
and saying where you saw the advert.
4. It is a good idea to describe yourself generally and say why you are interested
in the job.
5. It is not advisable to describe your skills, experience, and qualities and how
they are suited to the job.
6. The covering letter may be finished with asking for an interview and giving
your availability.
Ех. 5.20. When applying for a job or a placement, you should always send
a covering letter with your CV or resume. Divide the list below into Dos and Don’ts
for writing dynamic covering letters:
1. Start your letter with Dear Sir or Madam.
2. Write a formal introduction in the first paragraph.
87
3. Ask directly for an interview.
4. Write at least 400 words — the more information you give, the better.
5. Use sophisticated language to make a good impression.
6. Follow the AIDA model used in advertising — attention, interest, desire, action.
Curriculum Vitae
Starting out
Ех. 5.21. Read the information about a curriculum vitae. Then say what you
think it should contain:
Job applicants often send a covering letter with a curriculum vitae. A curriculum
vitae (CV) is a document with information about you and your work history. A CV
must be clear and easy to read, so it must be organised into sections.
‘Resume’ is a North American term for ‘curriculum vitae’.
Ех. 5.22. Read the job advert and CV below. Why do you think Alyssa applied
for the job?
MULTINATIONAL FOOD PACKAGING EQUIPMENT MANUFACTURER
seeks International Sales Manager to call on Europe and Latin America.
Base $80K and commission, full benefits and expenses.
Prefers: fluency in one or more foreign languages.
Send résumé with cover letter indicating citizenship and salary requirements.
Curriculum Vitae
Name
Alyssa Bakker
Address
24, Stoppard Drive, London SW16
Telephone
353 865 349142
E-mail
alyssa.bakker@gmz.net
Date & place of birth
19.5.88, Maassluis, the Netherlands
Marital status
Single
Nationality
Dutch
Qualifications
September 2006 — July 2009
BComm, Marketing Management, Haagse Hogeschool, the Hague
Employment history
June 2010 — present
Management Team Co-ordinator, Helena Rubinstein, L’Oreal Organising
meetings, events and conferences. Analysing sales figures and producing relevant reports and charts. Customer relations and responding to complaints and
queries.
June 2009 — June 2010
SPC Professional, Sales, Productivity Centre, IBM Sales team support.
Research, pricing and proposal-writing on million dollar bids.
Languages
Dutch, English, German, Spanish
IT skills
Proficient user of Microsoft Office suite
Ех. 5.23. Are the sentences about writing CVs true or false?
1. Your CV should be clear and well-organised.
2. It is preferable to use one or two pages only.
3. Different font style is highly recommended.
88
4. It is advisable to include a lot of detail as a good CV is long.
5. You should never state your career objective.
6. List your education and work experience in reverse order — start with your
most recent job.
7. Include additional information that you think could help your application.
8. You should always list five or six people who can be contacted for a reference.
9. Do not send a covering letter as no one reads it.
Ех. 5.24. Look at the different sections of a CV. Place them in the correct order:
a) references
b) achievements / voluntary roles / positions of responsibility
c) interests
d) work experience
e) date of birth
f) education / qualifications
g) other skills / general skills / additional skills
h) contact / personal details
Ех. 5.25. Look at the job advertisement. Say what qualifications and experience
applicants need for this job:
International Marketing Manager
Lopez Garcia is a Spanish-owned investment company currently looking for a marketing
professional to join our London office. The successful applicant will be responsible for:
- marketing our services to clients in the UK;
- helping to develop the company’s marketing plan;
- travelling to Spain and Mexico for meetings with clients;
- managing a team of ten people.
You need to have a marketing qualification and at least three years’ experience. You must
be enthusiastic, hard-working and flexible. Ability to speak Spanish is essential.
Apply in writing, with CV, to:
Mateo Gonzalez, Human Resources Manager,
mgonzalez@st.romero.es
Practice
Ех. 5.26. There are the CVs that Christopher Miller and Donna Coleman have
attached to their applications. Read them and complete the table:
Personal Details
Name:
Christopher Miller
Date of birth:
3/11/1999
Address:
15 Park Avenue, Boston
Phone no.:
359 998497
Email:
christopher.miller@gmail.com
Education
2012–2018 High School Diploma — High School West, Boston
Professional experience
2017 — present Atlantic Bank, 251 High Street, Boston — bank cashier
Duties: dealing with customers’ accounts, selling financial products
Skills
Good knowledge of standard office software
Personal Information
89
Ms Donna Coleman
Born in Boston on 23rd June 1994
Married
16 San Diego Rd — Boston
(617) 466 1307
mburton@hotmail.com
Education
University: 2013–2017 Degree in Economics, Boston University
High School: 2008–2013 Parker High School, Boston
Employment
2018—2019 investment consultant at DT Bank — I assist customers in investments
Skills
Languages: Good Russian both written and spoken
Computer: Certificate in Microsoft Office
References
Robert Davis
Teacher of Economics
Boston University
(617) 455 1203
rdavis@bu.com
Richard Wilson
Manager
DT Bank State Street
(617) 430 8571
richardwilson@dtbank.com
Who:
Christopher Miller
Donna Coleman
1 has a degree?
2 is still working?
3 does not provide any references?
4 can speak a foreign language?
5 is married?
6 has experience as a bank cashier?
7 can use a computer?
8 lives in Boston?
Ех. 5.27. Read the CV and answer the questions:
Curriculum Vitae
Personal information
Name
Tommaso Bressi
Date of birth
12 October 1998
Nationality
Italian
Marital status
Single
Address
Via Torino 31 24128 Bergamo
Tel.
035 5580113
Email
tommasobressi@excellent.com
Education and qualifications
2017
Honours degree in Economics: grade 110/110
2011
Italian High School Diploma ITCPA, Bortolo Belotti Bergamo
2010
Cambridge First Certificate in English
90
Work experience
2016
Oxfam charity offices, Oxford UK: 4 months’ voluntary work
Duties included conducting research, answering phone, and collating data
2015
Green & Hudson, Michigan, USA: 3-month internship
Duties included market research, researching products, and maintaining client
records
Skills
Fluent English and Spanish, conversational Japanese
Working knowledge of Microsoft Word, Excel, and PowerPoint
Good typing skills
Driving licence
Interests
Travelling, cinema, tennis, football
1. How can the employer contact the candidate?
2. Is the candidate qualified enough to work in the economic sphere?
3. Will the candidate have difficulty in communicating with foreign partners?
Ех. 5.28. Look at this information from a CV and put it in the appropriate sections:
1. Excellent English both written and spoken
2. Email: j.davids@topmail.com
3. 2018–2020 accountant at French Foods, 11 Avenue St Antoine, Nantes
4. M. Gaston Artois, Directeur Général at French Foods
5. 2017: High school diploma in accountancy from Lyceé Saint-Louis, Tours
Section
Information
Personal information
Work experience
Education
Skills
References
Ех. 5.29. Read the sections of a CV (a–h) and match them with the headings (1–8):
1. Personal statement
2. Personal details
3. Work experience
4. Languages
5. Interests
6. Other information
7. Referees
8. Education and qualifications
a Czech (mother tongue), English (fluent), Spanish (good)
b Theo Johnson, Head of Postgraduate Studies, London Business School
Sarah Lewis, Marketing Director, International Enterprises
c 2015–16 London Business School — Postgraduate Diploma in International Marketing
2011–15 University of Economics, Prague — graduated in Business Studies
d I am a hard-working and enthusiastic sales and marketing graduate who is looking for
a challenging position with an international company.
e Travel, swimming, running, reading, cinema, classical music
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]