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Файл:Business writing for economists and managers = Деловая корреспонденция для экономистов и менеджеров. Учебно-методическое пособие
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121
Ex. 1.23.
1. All staff.
2. Bruce Patterson.
3. Not given.
4. Not given.
5. No, there isn’t. Not necessary.
6. Expansion plans.
7. Yes, there is. Many thanks.
8. An invitation to ask questions or make comments.
Ex. 1.25.
1 part; 2 view; 3 this; 4 by; 5 earlier; 6 in; 7 for; 8 more; 9 during; 10 make.
Ex. 1.26.
A the date;
B the name of people the memo is addressed to;
C the name of the person sending the memo;
D the information about the content of the memo;
E introduction to the subject matter;
F the main points;
G the conclusion, often recommending the action to be taken;
H the closing, which can be the name or initials of the person sending the memo.
Ex. 1.29.
1, 2, 4, 5, 6, 8.
Notices
Ex. 1.30.
3, 4, 6.
Ex. 1.32.
1. Amelia Colton.
2. Branch manager in Auric Bank.
3. On 27 February.
4. About the closing of the branch due to the staff training until 7 March.
Ex. 1.33.
1 D; 2 A; 3 B; 4 C.
Ex. 1.34.
A 3; B 4; C 2; D 1.
Ex. 1.36.
1, 3, 5, 6, 7.
Forms
Ex. 1.43.
2, 3, 4.
122
Chapter 2
Emails
Ex. 2.4.
1 a D, b C, c A, d B; 2 A, B; 3 C, D.
Ex. 2.5.
a 4; b 1; c 2; d 3.
Ex. 2.6.
1 C; 2 E; 3 D; 4 B; 5 F; 6 A.
Ex. 2.7.
1. delivery lead time;
2. gross price;
3. trade discount;
4. trial order;
5. net price;
6. bulk order.
Ex. 2.8.
1. Franz Weigand.
2. Mr Ishikawa.
3. To meet him at the airport, to arrange a reservation at a nearby hotel, to send
him a copy of the agenda for their meeting and a copy of their most recent sales
figures.
4. She is attending an investment conference in Singapore.
Ex. 2.9.
A Thanks for your message
B Can you
C Can you
D I’m sorry
E See you
F All the best
Ex. 2.10.
1 Eleonora had been charged twice for tickets for the International Motor Show.
2 An immediate refund on two of the tickets.
Ex. 2.11.
8 A; 5 B; 4 C; 3 D; 1 E; 2 F; 6 G; 7 H.
Ex. 2.12.
Introducing: Thank you for email regarding … I am writing on behalf of …
Apologising: I am very sorry to hear that … We apologise for any inconven-
ience that this caused.
Explaining: The reason for this problem was … We have been experiencing
problems with …
Promising action: We will be happy to exchange the items. We can offer you
a discount on your order. We will look into this problem immediately.
123
Ex. 2.13.
1. writing am writing;
2. organise organising;
3. will would;
4. lets let us;
5. could would;
6. includes include;
7. hear hearing.
Ex. 2.14.
1 d; 2 c; 3 a; 4 e; 5 b; 6 i; 7 h; 8 j; 9 g; 10 f.
Ex. 2.15.
1. If you would like further information, contact me on 0207 98 5151.
2. Thank you for your phone call this morning.
3. Please find attached our service information.
4. With reference to your email of 23 March.
5. This would guarantee me a minimum of 25 days’ leave.
6. It will be an opportunity for you to meet our Chairman.
7. We would like to invite you to a meeting on Thursday.
8. Would you like to come to lunch?
9. We hope you are able to attend the conference.
10. Are you free for a meeting at 6 o’clock?
11. Please let me know if this might be possible.
Ex. 2.16.
Dear Mr Rocha,
Thank you for contacting Lexington Technical Support. Unfortunately I do not understand
the nature of the problem you are having or in fact even the product you are using. Can you
please write back with as much information as you can about what product you are using,
what you are trying to do, what problem you are having, etc.?
Best regards,
Aleixo Vilar
Technical Support Engineer
Ex. 2.17.
Dear Mr Kopitar
Thank you for the order. I just want to confirm that we have received your order details and
we have started to process the order. If your item is not in stock or if there are any despatch
problems, we will contact you within the next 24–36 hrs. Please contact us if you have not
received your order within 7 days at orders@ciclosciclone.com so we can resolve the issue.
Thank you once again for your order.
Kind Regards
CiclosCiclone (Despatch Team)
124
Ex. 2.21.
3, 4.
1: The description is typical of an informal email.
2: Vice versa.
Ex. 2.22.
1, 5, 6, 7, 10, 11, 13, 14, 16, 18.
Ex. 2.23.
10 A; 7 B; 1 C; 5 D; 8 E; 4 F; 6 G; 9 H; 3 I; 2 J.
Ex. 2.24.
1 E; 2 H; 3 A; 4 C; 5 I.
Letters
Ex. 2.26.
1, 2, 4, 6.
Ex. 2.29.
a 3; b 1, 4; c 2, 5, 6.
Ex. 2.30.
a 2, 3; b 1, 4, 5.
Ex. 2.31.
1 C; 2 D; 3 A; 4 B.
Ex. 2.32.
1 D; 2 E; 3 G; 4 C; 5 A; 6 B; 7 F.
Ex. 2.33.
1 D; 2 F; 3 I; 4 G; 5 A; 6 H; 7 C; 8 E; 9 B.
Ex. 2.34.
1 d; 2 b; 3 f; 4 e; 5 g; 6 c; 7 h; 8 a.
Ex. 2.35.
a 5, 7, 9; b 4, 6, 8; c 1, 2, 3.
Ex. 2.38.
1 c; 2 i; 3 b; 4 d; 5 j; 6 a; 7 g; 8 e; 9 h; 10 f.
Ex. 2.39.
1 c, k, l; 2 h, i; 3 e, f; 4 b, d; 5 a; 6 g, j.
Ex. 2.40.
1 b; 2 g; 3 c; 4 f; 5 e; 6 h; 7 d; 8 a.
125
Ex. 2.42.
1. that which;
2. for in;
3. like as;
4. √;
5. too also;
6. has have;
7. √;
8. about of;
9. √;
10. √;
11. absence absent;
12. although however;
13. visiting visit.
Ex. 2.44.
2, 3, 4.
Ex. 2.45.
1. British English: 12 September 20…; American English: 9 December 20…
2. Dear Mr Duffy.
3. Ms.
4. Best wishes.
Ex. 2.46.
1 F; 2 G; 3 C; 4 J; 5 A; 6 I; 7 D; 8 B; 9 H; 10 E.
Ex. 2.47.
1 b; 2 a; 3 c; 4 d.
Chapter 3
Product Descriptions
Ex. 3.2.
A good; B good.
Ex. 3.3.
1, 4, 5, 7.
Ex. 3.4.
1 d; 2 f; 3 b; 4 c; 5 e; 6 a.
Ex. 3.5.
1. Technical details that are important for the reader.
2. In bullet points.
3. They focus more on colour, smell or taste, and how you will feel when you
use the product.
126
Ex. 3.6.
A laptop.
Ex. 3.7.
1. It is small and light.
2. Yes, it is. It is attractive and stylish.
3. No, it isn’t. The phrase in spite of its size: the reader knows that this has not
caused a problem because the product still has everything you would expect.
4. Yes, he / she has. The reader has extensive knowledge of previous models
when using such phrases as you have come to love in our products, you would expect
from our products.
5. Yes, it is. It is described as user-friendly.
Ex. 3.8.
What is the product?: Newest model, OP245Y.
Features: Compact, thin, light, perfect for travellers, attractive, stylish, highly
functional, user-friendly, economical.
Functions: Wi-fi, Bluetooth, large hard drive, for storage of data.
Ex. 3.9.
1 d; 2 c; 3 f; 4 b; 5 e; 6 a.
Ex. 3.10.
Sample answer:
The new E45 is the perfect camera for travellers. It is our most compact and lightweight camera to date, meaning it is possible for anyone to take amazing pictures.
Purposely designed to be user-friendly, the E45 is a camera that suits both the amateur and professional photographer. The unique menu system means the camera is
easy to navigate, while remaining attractive and stylish. This camera is light enough
to carry with you everywhere, making beautiful photography a reality.
Ex. 3.11.
All the statements are true.
Minutes
Ex. 3.12.
1.
Ex. 3.13.
2, 4, 6.
Ex. 3.16.
1 D; 2 C; 3 E; 4 F; 5 B; 6 A.
Ex. 3.17.
a) 1 informal; 2 formal; 3 informal but businesslike; 4 informal.
b) 1 to organise the Christmas lunch; 2 to review the construction project; 3 to bring
members of the department up to date on any new issues; 4 to appoint a sales manager.
c) 1, 2, 3 as there are several participants involved and potentially several points
to discuss.
127
Ex. 3.18.
a) Head Office decided to support Mirratec’s decision;
b) Mirratec Mirratec decided to approve the project.
Ex. 3.19.
1 d; 2 g; 3 e; 4 a; 5 f; 6 b; 7 c.
Ex. 3.20.
1. Full names are given in the list of attendees but otherwise initials are used.
2. To determine who will do what by when.
3. Announced, expressed, identified, proposed, agreed, requested, accepted,
decided, concluded.
4. Will investigate, will get, will prepare, to look into.
Ex. 3.21.
1 b; 2 d; 3 i; 4 e, f, h; 5 g; 6 a, c, j, l; 7 k.
Ex. 3.22.
1. Ethan Taylor; Kieran Nguyen.
2. About a new web designer and working on the database.
3. HTC has to increase typeface and make the colour less strong. MPH has
to send team compliments to the product development team.
4. Three covers for the next season’s brochure.
5. Any other business. Yes, it was.
Ex. 3.23.
1. We discussed the pros and cons of screens or full partitions.
2. We rejected the idea of keeping the existing open-plan arrangement.
3. AD congratulated Sofia on her work in accounts receivable.
4. GP explained that the current appraisal system is not working because
interviews take too long and are too infrequent.
5. GP confirmed that the current expense form was too complicated.
6. BL suggested getting three quotations for screens and three for partitions.
Ex. 3.24.
1. organise — c;
2. draw up — f;
3. arrange — a;
4. contact — e;
5. evaluate — d;
6. chase up — b.
128
Ex. 3.26.
1. True.
2. True.
3. False. It is important for showing who is supposed to do what by when.
4. False. Within 24 hours.
5. True.
6. True.
7. False. The subject and date of the meeting.
8. False. Quite formal.
9. True.
10. True.
Ex. 3.27.
A Agenda item; B Decision; C Reason; D Action.
Ex. 3.28.
1 C; 2 A; 3 E; 4 D; 5 B.
Press Releases
Ex. 3.29.
The use of capitals for main content words, no full-stops or commas, little
or no use of articles, use of the present simple and to+infinitive verb forms, and the
dominant use of nouns.
Ex. 3.32.
2. False. Also in a radio or television report.
3. False. They are rarely longer than two pages.
6. False. You can add in more information about the story and include quota-
tions from some of the people involved.
Ex. 3.33.
1 F; 2 C; 3 G; 4 D; 5 B; 6 A; 7 E.
Ex. 3.34.
1. Superways Captures Four Times More Online Orders than Closest Competitor.
2. Mr Fix-it to Focus on Growth and Long-term Plans.
3. Jenkins and Health-Ex Form Worldwide Collaboration for Novel Medication.
4. Reykjavik on Ice / Reykjavik to Offer Cool Tourism.
5. RSNO Holds Music Workshops for Elderly and those with Special Needs.
Ex. 3.35.
1. ITS (Intelligent Transportation Systems).
2. A revolutionary new concept car.
3. On 26 October.
4. At the Tokyo Motor Show.
5. It is a vehicle of the future since it requires very small amounts of petrol and
uses both solar energy and hydrogen to power it.
129
Ex. 3.37.
All the sentences are true.
Ex. 3.38.
1 B; 2 E; 3 A; 4 H; 5 G; 6 D; 7 C; 8 F.
Chapter 4
Proposals
Ex. 4.2.
1, 3.
Ex. 4.3.
1. It is divided into sections with headings; it contains bullet points; it has a title.
2. The existing situation may be mentioned, but the proposal concentrates
on suggested future courses of action.
3. The first states the purpose of this proposal; the last contains recommenda-
tions and a suggested action plan.
4. Examples of formal phrases: The purpose of this proposal is to … I suggest
that we should … … appear to be … Our next steps should be to …
Ex. 4.4.
1. The proposal is for a merchant account for an e-business.
2. Prestige and respect for Mr Salimi’s e-business; transparent control of sales,
cash-flow and administration fees; independent power of decision on refunds; low
charges.
3. $15, with minimum transaction fees of only $12.
4. PayPZ is the fastest-growing merchant account provider on the Web, with
3,440 satisfied members in 28 countries.
Ex. 4.5.
1 e; 2 f; 3 h; 4 b; 5 a; 6 c; 7 d; 8 g.
Ex. 4.7.
1. identify;
2. through;
3. satisfaction;
4. demand;
5. currently;
6. tailoring;
7. initial;
8. space;
9. proceed.
130
Ex. 4.8.
1. sponsoring;
2. to examine;
3. doing;
4. promoting;
5. to give;
6. backing;
7. sponsoring;
8. hiring;
9. to receive;
10. to cover;
11. to include;
12. to be agreed;
13. to fund;
14. to enhance;
15. to offset.
Ex. 4.9.
a) cheap and reliable bus network;
b) newly-built conference centre;
c) music, art, cinema, sport.
Ex. 4.10.
2.
Ex. 4.11.
Suggested answer:
The city boasts over 30,000 hotel rooms to suit every taste and price. In addition, not
only could the university provide ample accommodation on its beautifully landscaped
campus, but there is also a purpose-built conference centre, which is conveniently
situated close to the motorway.
Ex. 4.12.
Conclusions 1, 2, 4 would work, depending on the earlier text in 4.9, 4.10. Conclusion 3 is unsuitable due to the inappropriate use of the first person singular. Conclusion 3 is more suitable for the ending of a letter.
Ex. 4.15.
1. True.
2. False. Future activity is more important.
3. False. Proposals can be written as formal letters.
4. True.
5. True.
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