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Файл:Business writing for economists and managers = Деловая корреспонденция для экономистов и менеджеров. Учебно-методическое пособие
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f
Name
Adina Moravek
Address
220 Belsize Gardens, London SW2 2 RT
Telephone
070 2268 2331
Email
admor@yahoo.com
Nationality
Czech
Date of birth
17th April 1993
g I spent a year travelling in the United States and Latin America between my postgraduate
studies and my current job. I also worked for two summers at a summer camp for children
in the US. I ran the London Marathon in 2017 and 2017.
h 2017 — date Marketing executive, JB Market Consulting, London
2016–2017 Marketing trainee, International Enterprises, London
Ех. 5.30. Complete the sentences with the words from the box:
experience qualifications enthusiastic graduate trainee
1. Courses or exams lead to …
2. … is what you have done in your life or work.
3. A … is a person who has passed a university course.
4. A … is a person learning a job.
5. … is interested and excited.
Ех. 5.31. Decide where to put each piece of information below (a–p) in accordance
with the headings (1–6)? Then write the CV, presenting the information appropriately
and using relevant language and expressions:
1. Personal details
2. Contact details
3. Education
4. Work history
5. Positions of responsibility
6. Other
7. References
a Voluntary work since 2018 — OUTLOOK, charity for disabled children — parties, visits, etc.
b Play violin in string quartet
c University basketball team
d 2015–2017 Northern High school ‘A’ level Maths (A), Economics (B), French (B)
e Secretary, Newcastle Junior Chamber of Commerce in 2006 — minutes of meetings, monthly
newsletter, etc. Sometimes phoned VIPs to invite to receptions, etc.
f June — Sept 2017 Holiday job, Newcastle Social Security, entered personnel data into new HR
management software. Confidential, very boring. Visitor from Spanish government, three days.
g References — tutor, Mr Bowers, Newcastle University
h Typing speed 90 wpm
i Harper Dominga Zhang
j 47 Green Street, Newcastle NE13 8BH
k Oct — Mar 2018 Internship Arbol Oil: finance department, small jobs, learned accounts
software, email from S America
l Bilingual Spanish
m 5/24/99, Auckland NZ
n 2017–2020 BA Economics, Newcastle University (maybe 2:1 if I’m, lucky)
o Tel: 01879 157 4646
p Mrs Broadbent, Principal, Northern High School
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Ех. 5.32. Some information in Aurora Cantu’s CV is missing. Ask questions
to Aurora to find out this information:
Curriculum Vitae
Name:
Aurora Cantu
Date of birth:
1 …
Nationality:
British / Italian
Marital status:
Married
Qualifications
2014
Obtained Diploma in Marketing Studies, London Institute of Marketing (2 …year correspondence course)
2007
Obtained Degree in Pharmacology, University of London
Professional Experience
3 …… — now
Pharmaline, Paris
Pharmaline sells pharmaceutical products over the Internet. I joined the company
as a product consultant. Since 2020 I have been 4 … for Europe.
2011–2018
AVRC Pharmaceuticals, Milan, Italy
As Head of Research (3 years), I was responsible for the development of a new
range of anti-depressant drugs. I then worked as Marketing Manager for Italy
(5 …).
2009–2011
6 …
Participated in European Community Drug Development Programme, coordinating
and financing projects between hospitals and European pharmaceutical companies.
2007–2009
University of London Hospital
Research scientist in Pharmacology unit
Languages
English / Italian (native speaker)
French (fluent)
Interests
Skiing, tennis, Modern European literature, architecture
Ех. 5.33. Study the CV below. How has Robert formulated the following
information in more appropriate language?
Oliver Everleigh
Date of birth:
31 August 1998
Nationality:
British
Current address:
2 Keats Road, London SE4 3KL
(until 31 March)
Tel. 020 8088 4415
Permanent address:
144 Newmarket Road, Norwich NR4 1ET
Tel. 01603 267769
Education:
2017–2020
BA in Business Studies at Chelsea School of Business
(Exam results to date 2:2; Expected final grade 2:1)
2014–2016
Norwich School: 3 ‘A’ levels: Economics (A), Maths (B), History (C)
2010–2014
Norwich School: 10 GSCEs, including Maths and English
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Work history:
Jan — June 2019
Work placement, Atherton Consultants
I played an integral part in a team of consultants working on IS projects.
This position required familiarity with networking solutions and Web
design and involved liaising with a client’s parent company in Germany.
July — Sept 2018
Vacation Trainee, Jardine, White & Partners
I coordinated an office reorganisation project.
2016–2017
Sales Assistant, Kaufhaus des Westens, Berlin
I was responsible for managing the outdoor exhibition of camping equipment. I ran a language training programme for members of the department.
Positions of responsibility:
2018–2019
President of CSB Students’ Union
I represented over 400 members in faculty meetings and organised and
chaired conferences with visiting speakers.
2018 — to present
Captain of CSB Squash Team
I run training sessions and am responsible for organising matches and
motivating the team.
Other:
Fluent German
Advanced computer literacy: Office software, networking and Web design
3rd trombone in the London Students’ Jazz Orchestra
Clean driving licence
References:
See next page
1. I sometimes phoned people in Germany.
2. I’m good with computers.
3. I was the contact for the removal company for the transfer to new offices.
4. I gave some colleagues some English lessons.
5. I spoke on behalf of 400 students in meetings with teachers.
6. I was the general assistant to the computer consultants.
7. I sold tents.
8. I had to learn how to set up a LAN.
9. I’m the only member of the team who believes we can win.
10. My job was to introduce the speakers and thank them at the end.
Ех. 5.34. Write a CV using the information below. Use the layout and vocabulary
from the CVs in the previous exercises.
You have read an advertisement on the Internet to apply for a post of a bank cashier.
You are 25, from Boston.
You have a high school diploma.
After school you worked for three years as a representative for a videogame company, then for
two years as a bank clerk with administrative duties for a bank in Boston.
You have excellent computer knowledge.
You attach one reference.
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Ех. 5.35. Read the CV below. Do you think there is enough information in it?
Objective:
Experienced and ambitious business professional seeking
a challenging new project management role.
Personal information:
First name:
Adam
Surname:
Johnson
Address:
28 Impasse Guéménée
Ile de France
Paris
Phone number:
+33 1 53 12 36 94
Mobile:
+33 735 68 75 58
Education:
September 2009 — June 2010
Executive MBA, Graduate School of Business, Prague
Principle studies included: Financial Accounting, Business Ethics
and Public Policy, Risk Management, Economic Analysis for
Managerial Decisions, Global Human Resource Management, IT
and Business, Cost Management Strategies, Negotiating.
September 2006 — June 2009
BA in Economics and Law, University of Leicester, UK
Modules studied: Economics of Law, Constitutional and Administrative Law, Company Law, Macroeconomics, International
Finance and Trade, Economics of Human Resources.
Work experience:
October 2016 — present
Project Director, GAS Holdings, Rue d’Alembert, Paris
Responsible for designing and implementing projects for company
development within central Europe.
July 2011 — October 2016
Assistant Management Consultant, CM Training LTD, London
Responsible for selection of new marketing suppliers.
August 2010 — July 2011
Entry Level Consultant, CM Training LTD, London
Responsible for the development of all competency-based
performance tools and responsible for the recruitment of internal
candidates.
Additional personal skills:
Languages spoken: French (C1 level, both speaking and writing),
Czech (B2 for speaking, A2 for writing)
Advanced proficiency with the Microsoft Office Suite (Word,
Excel, Outlook, PowerPoint, and Access)
European driving licence — clean
References:
Available upon request
Ех. 5.36. Write down the headings in ex. 5.35 and make notes about yourself
under each heading.
Ех. 5.37. Write your own CV for a job of your choice. Use your own details and
add qualifications and work experience which you hope to get in the future.
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Review
Ех. 5.38. Look at this advice about writing a CV. Which statements do you
agree with?
1. Include all of your employment history, even summer jobs or part-time jobs.
2. List all of your qualifications.
3. Do not be afraid to exaggerate all your achievements.
4. Keep it short, easy to read, and attractive.
5. Keep everything in chronological order.
6. Try to keep it all on one sheet of paper.
7. Make sure you put the heading CV or Curriculum Vitae at the top.
8. Have different CVs for various types of jobs.
9. Include a photograph.
Ех. 5.39. Define true and false statements about writing CVs:
1. Experience should be in reverse chronological order starting with your most
recent job.
2. Include the year you started and the year you finished, but not exact dates.
3. Write about the responsibilities and achievements in each job, as well as all
regular tasks.
4. Include other substantial relevant experience such as time abroad.
5. Other skills is the place to list your IT and language skills, etc.
6. Write as much as possible when listing your hobbies and interests.
7. Positions of responsibility, voluntary and charity work are useful to mention
under Interests.
8. You do not need to list referees but you should say they are available
on request.
Ех. 5.40. Match each section of a CV with the correct title:
1) Referees
2) Achievements
3) Interests
4) Work experience
5) Date of birth
6) Education
7) Other skills
8) Contact details
a
Kevin Kouri
P.O. Box 25127
Dubai
United Arab Emirates
Tel: 0207 845 3372
k_kouri@interplexus.net.ae
e
Dr Amir Smith PhD
Department of Business Studies
University of Southampton
amirsmith@southampton.ac.uk
Mr Hosni Rahal
Managing Director
Nahas Chemicals
Dubai
UAE
hrahal@nahas.ae
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b
- managed cost analyses for specific products and countries in relation to total consumption, market share and
local production facilities;
- increased market share of an industrial paper product
from 27% to 36% in a year.
f
Basketball, fencing and photography
c
2014 — present: Nahas Chemicals, Dubai, sales manager
2009–2014: K-Chem Chemicals, Kuwait, international
sales representative
2007–2009: hotel work and teaching English in Aswan,
Egypt
g
2014: MBA in International Business
University of Southampton
2007: Degree BA (Hons) in Middle
Eastern Studies
University of Leeds
d
Good computer skills (Word and Excel)
Fluent German
Some Arabic
h
12 June 1985
Ех. 5.41. Decide the best order for the sections a–h in ex. 5.40:
97
CHAPTER 6
Business writing is straightforward and it focuses more on ideas being presented
rather than the manner of presentation. The author aims to move the idea forward by
choosing the proper structure, word choice, punctuation, graphics, and references.
Publishers have developed rules of style in order to ensure clear and consistent
presentation of written material. Editorial style concerns uniform use of such
elements as punctuation and abbreviations, construction of tables, selection of headings, citation of references, and presentation of statistics.
APA Style
Overview
The American Psychological Association (APA) citation and format style,
commonly known as APA Style®, is generally used to write and format research papers within Social Sciences (Psychology, Linguistics, Sociology, Economics, and
Criminology), Business, and Nursing. APA Style establishes written communication
standards relevant to the organisation of content, writing style, citing references, and
how to prepare a manuscript for publication in certain disciplines. In any case, writers
should consult the recent edition of Publication Manual of the American Psychological
Association.
Common types of APA papers. There are two most common types of APA
papers: the literature review and the experimental report. Each has unique requirements concerning the organisation of content.
A literature review is defined as a critical summary of what the literature says
about your specific topic. Often student research in APA fields falls into this category
which typically contains such sections as the title page, an abstract (if necessary), introduction section, and a list of references. The length of a literature review and the
number of sources may vary based on course preferences.
As regards an experimental report, the structure is more complex than that used
for a literature review. In particular, it includes the following sections: the title page,
an abstract, the introduction, method, results, discussion, references, appendices
(if necessary), tables and / or figures (if necessary). These sections reveal the following information: why the topic is important, what the problem is, what you did
to try to solve the problem, what you found, what you think your findings mean. The
length of this report is generally determined by the scope of the research conducted.
General Format
APA papers should adhere to the general format described below. The general
format covers the basic page layout, title page, running head, abstract, and headings.
The basic page layout. Your paper should be typed and double-spaced
on standard-sized paper (8.5" × 11" = 21.6 cm × 27.9 cm), with 1" margins on all
98
sides. It is recommended to use 12 pt. Times New Roman font. The indent for starting a new paragraph is ½ inch equalling 1.27 cm.
Title page. The title page should contain the title of the paper, the author’s name,
and the institutional affiliation. Writers should type the title in upper and lowercase letters centered in the upper half of the page. The title may take up one or two lines but it
should not exceed 12 words in length or contain any abbreviations. Beneath the title,
type the author’s name: first name, middle initial(s), and last name. No titles (Dr.) or
degrees (PhD) are applicable. The next line presents the institutional affiliation, which
should indicate the location where the author(s) conducted the research.
Running head. The top of every page should contain the running head, or the
page header, as a shortened version of the paper’s title. To create the running head,
writers should insert page numbers flush right and then type TITLE OF YOUR PAPER in the header flush left using all capital letters. The running head cannot exceed
50 characters including spacing and punctuation. It should be noted that the running
head should look different on the title page: Running head: TITLE OF YOUR PAPER.
Running head: RESPONSE PAPER
1
Response Paper
Andrea Savallini
Financial University under the Government of the Russian Federation
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Abstract. On the abstract page, the first line presents the centered word
Abstract. No indent is necessary for the next line which introduces a concise
summary of the key points of the research. The 150–250-word abstract should be
a single paragraph, double-spaced. The abstract should contain the research topic,
research questions, participants, methods, results, data analysis, and conclusions.
Other information may include implications of the research and future work.
The abstract finishes with listing keywords from the paper. You should indent
a new line and type the italicised Keywords: and then present the keywords.
RESPONSE PAPER 2
Abstract
This response paper describes the situation with articles on science. Readers want to know
about new scientific discoveries. But press officers often change the results so
the discoveries are false in the news. The introduction includes the author and title
of the main article. There are also key ideas of the article as the basis of the response.
The next part of the response paper is a summary. It presents an overview of the key ideas.
The ideas include comparison of the original research on science and news articles. There
are a lot of bad news articles so it is important to identify good ones. This ability shows that
you a savvy science reader. Next, the response part explains my opinion about the key ideas. I find the author’s examples on these ideas interesting. I also write about my recommendations to become a savvy science reader. The recommendations are about the title of the
news article on science, uncertain scientific results, and analyzing the data. After that, there
are responses to two other articles. The ideas in the articles are based on the key ideas in the
main article. In the first response I write about shocking headlines in the press. Readers get
false information on science and trust such science news. In the second response I say about
academic journals which may publish bad papers on science. Fake news is a result of scien-
tists’ pressure to publish scientific data. The conclusion summarizes the key ideas of the main
article. The last part also shows my opinion about the future of news articles on science.
Keywords: science, news article, academic journal, savvy science reader, fake news.
100
Headings. The organisation of content specifies headings which allow guiding
the reader through a document. Five heading levels, which are not indicated by letters
or numbers, characterise sections and subsections of the paper:
Level
Format
1
Centred, Boldface, Uppercase and Lowercase Heading
2
Left-aligned, Boldface, Uppercase and Lowercase Heading
3
Indented, boldface, lowercase heading with a period.
4
Indented, boldface, italicised, lowercase heading with a period.
5
Indented, italicised, lowercase heading with a period.
It should be noted that the Introduction section never gets a heading. Also, APA
allows for seriation to help authors organise and present key ideas. The options include numbered seriation, using letters for seriation within sentences ((a), (b), etc.),
and bullets for lists that do not communicate hierarchical order or chronology.
RESPONSE PAPER
Response Paper
The article on science How to be a savvy science reader was written by Erik
Klemetti in 2016. The author tells us about misinterpretations of scientific discoveries
in the news. Only savvy science readers know how to find believable articles. To
become a savvy science reader is important. So I will try to use the author’s recom-
mendations to read news articles carefully.
Summary
The author explains that the original research has new findings in science. Such
findings make scientists solve new problems. Scientists often write about the need
to prove hypotheses in journals. Their findings need continued work and rarely pre-
sent certainty. In fact, it is important to publicize scientific results because people
want to know more about discoveries.
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