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Файл:Английский язык для студентов программы подготовки «Мультимедийные цифровые технологии в креативных индустриях» = English for “Multimedia digital tech
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РОССИЙСКИЙ ЭКОНОМИЧЕСКИЙ УНИВЕРСИТЕТ
ИМЕНИ Г.В. ПЛЕХАНОВА
Е.Г. Абрамцева, А.А. Мирзабекова
АНГЛИЙСКИЙ ЯЗЫК ДЛЯ СТУДЕНТОВ
ПРОГРАММЫ ПОДГОТОВКИ
«МУЛЬТИМЕДИЙНЫЕ ЦИФРОВЫЕ
ТЕХНОЛОГИИ В КРЕАТИВНЫХ
ИНДУСТРИЯХ»
ENGLISH FOR “MULTIMEDIA DIGITAL
TECHNOLOGIES IN CREATIVE
INDUSTRIES” STUDENTS
Учебное пособие
Москва
Ай Пи Ар Медиа
2025
УДК 004.9
ББК 81.2
А16
Авторы:
Абрамцева Е.Г. — ст. преподаватель кафедры иностранных языков № 2
Российского экономического университета имени Г.В. Плеханова;
Мирзабекова А.А. — ст. преподаватель кафедры иностранных языков № 2
Российского экономического университета имени Г.В. Плеханова
Рецензенты:
Степаненко К.А. — канд. филол. наук, доц. кафедры иностранных языков № 2
Российского экономического университета имени Г.В. Плеханова;
Шехирева Н.А. — канд. пед. наук, доц. кафедры иностранных языков № 2
Российского экономического университета имени Г.В. Плеханова
Абрамцева, Елена Геннадьевна.
А16 Английский язык для студентов программы подготовки
«Мультимедийные цифровые технологии в креативных индустриях» =
English for “Multimedia digital technologies in creative industries” students :
учебное пособие / Е.Г. Абрамцева, А. А. Мирзабекова. — Москва : Ай Пи
Ар Медиа, 2025. — 103 с. — Текст : электронный.
ISBN 978-5-4497-4201-8
Учебное пособие состоит из введения, 8 юнитов и приложения.
Содержание издания позволит студентам развить свою грамотность,
устную и письменную речь, а также переводческие навыки для
эффективной коммуникации и работы в медиасфере.
Подготовлено с учетом требований Федерального государственного
образовательного стандарта высшего образования.
Учебное пособие предназначено для магистрантов, обучающихся по
направлению подготовки «Медиакоммуникации», профиль «Мультиме-
дийные цифровые технологии в креативных индустриях», изучающих
английский язык.
Учебное электронное издание
ISBN 978-5-4497-4201-8 © Абрамцева Е.Г., Мирзабекова А.А., 2025
© ООО Компания «Ай Пи Ар Медиа», 2025
Учебное издание
Абрамцева Елена Геннадьевна
Мирзабекова Анна Арменовна
Редактор А.Д. Талмаева
Технический редактор, компьютерная верстка А.А. Джамамедова
Обложка Я.А. Кирсанов, С.С. Сизиумова, фотобанк Freepik
Подписано к использованию 10.03.2025. Объем данных 7 Мб.
ООО Компания «Ай Пи Ар Медиа»
8 800 555 22 35 (бесплатный звонок по России)
E-mail: sales@iprmedia.ru
4
CONTENT
INTRODUCTION ...................................................................................... 6
UNIT 1. CREATIVE INDUSTRIES ........................................................ 7
Lead-in ............................................................................................. 7
Vocabulary ....................................................................................... 8
Reading .......................................................................................... 10
Watching ........................................................................................ 14
Talking point .................................................................................. 15
Writing ........................................................................................... 15
UNIT 2. ENTERTAINMENT INDUSTRY ........................................... 16
Lead-in ........................................................................................... 16
Vocabulary ..................................................................................... 17
Reading .......................................................................................... 20
Watching ........................................................................................ 27
Talking point .................................................................................. 28
Writing ........................................................................................... 28
UNIT 3. FILM INDUSTRY .................................................................... 29
Lead-in ........................................................................................... 29
Vocabulary ..................................................................................... 29
Reading .......................................................................................... 33
Watching ........................................................................................ 37
Talking point .................................................................................. 38
Writing ........................................................................................... 39
UNIT 4. NETFLIX-ING .......................................................................... 40
Lead-in ........................................................................................... 40
Vocabulary ..................................................................................... 40
Listening ........................................................................................ 42
Reading .......................................................................................... 43
Talking point .................................................................................. 48
Writing ........................................................................................... 48
5
UNIT 5. EMOJIS ...................................................................................... 49
Lead-in ........................................................................................... 49
Vocabulary ..................................................................................... 50
Reading .......................................................................................... 51
Watching ........................................................................................ 54
Talking point .................................................................................. 55
Writing ........................................................................................... 55
UNIT 6. ANTIQUE MARKETS ............................................................. 56
Lead-in ........................................................................................... 56
Vocabulary ..................................................................................... 56
Reading .......................................................................................... 59
Watching ........................................................................................ 65
Writing ........................................................................................... 65
UNIT 7. DIGITAL NOMADS ................................................................. 66
Lead-in ........................................................................................... 66
Vocabulary ..................................................................................... 66
Reading .......................................................................................... 67
Watching ........................................................................................ 69
Talking point .................................................................................. 70
Writing ........................................................................................... 71
UNIT 8. MARKETING ........................................................................... 72
Lead-in ........................................................................................... 72
Reading .......................................................................................... 72
Vocabulary ..................................................................................... 76
Watching ........................................................................................ 78
Talking point .................................................................................. 79
Writing ........................................................................................... 79
APPENDIX ............................................................................................... 80
REFERENCES ....................................................................................... 103
6
INTRODUCTION
Учебное пособие направлено на формирование компетенции
УК-4 — способность применять современные коммуникативные
технологии, в том числе на иностранном(ых) языке(ах), для
академического и профессионального взаимодействия.
Изучив данное издание, студенты смогут представлять
результаты академической и профессиональной деятельности на
мероприятиях различного формата, включая международные;
принимать участие в академических и профессиональных
дискуссиях, в том числе на иностранном(ых) языке(ах).
Учебное пособие предназначено для магистрантов,
обучающихся по направлению подготовки «Медиакоммуникации»,
профиль «Мультимедийные цифровые технологии в креативных
индустриях», изучающих английский язык.
7
UNIT 1. CREATIVE INDUSTRIES
LEAD-IN
“There is no doubt that creativity is the most
important human resource of all. Without
creativity, there would be no progress, and we
would be forever repeating the same patterns.”
(Edward de Bono)
“Creativity is contagious. Pass it on.”
(Albert Einstein)
“A truly creative person rids him or herself of
all self-imposed limitations.”
(Gerald G. Jampolsky)
In group, discuss the following questions.
1. Comment on the quotations above. Do you agree with the
statement that progress is impossible without creativity? Why? Prove your
point of view.
2. In your opinion, what did Albert Einstein mean by saying that
creativity is contagious?
3. What is the meaning of the phrase “to get rid of self-imposed
limitations”? Give some examples of limitations that may prevent
creativity.
8
VOCABULARY
I. Match the halves of the sentences and learn how the words
creativity and creative industries are combined and used in the
sentences.
1.
In essence this is the same
issue as that …
A.
… is treated is in the form of
Poetic Inspiration.
2.
There is no denying that the
creative industries …
B.
… outlined earlier concerning
the creativity of the school.
3.
Do you want to know
everything there …
C.
… when minds make contact
with minds.
4.
Most students have little
creativity or imagination,
except when it comes …
D.
… non-profit organizations
that represent public interests.
5.
And creativity happens …
E.
… are evolving as a force in
our global economy.
6.
The creative industries are
mainly constituted of skilled
entrepreneurs and …
F.
… origin in individual
creativity, skill and talent.
7.
One of the main ways in which
Creativity …
G.
… other “non-creative”
industries, when it is not, it
makes “a hell of a difference”.
8.
According to Martinelli,
although creativity of often
separated from …
H.
… is to know about Creative
Industries?
9
9.
The sector of creative
industries is mainly built from
small businesses and …
I.
… to thinking of excuses for
not having done their
homework.
10.
Creative industries have
their …
J.
… employees individuals, as
well as businesses taking
advantage of the new
opportunities created by the
digital revolution.
II. Complete the following definitions with the words from
the box.
1. The activity of attracting public attention to a product or business,
as by paid announcements in the print, broadcast, or electronic media —
_____________________
2. An art, trade, or occupation requiring special skill, especially
manual skill — _____________________
3. A sequence of images of moving objects photographed by
a camera and providing the optical illusion of continuous movement when
projected onto a screen — _____________________
4. The programs that can be used with a particular computer
system — _____________________
5. The application of science to practical uses such as the design of
structures, machines, and systems — _____________________
motley software performing arts advertising humdrum
engineering craft subsidy film visual arts
10
6. The arts of painting, sculpting, photography, etc., as opposed to
music, drama, and literature — _____________________
7. Arts, such as dance, drama, and music, that are performed before
an audience — _____________________
8. Monetary assistance granted by a government to a person or
group in support of an enterprise regarded as being in the public interest —
_____________________
9. Lacking variety or excitement; dull —____________________
10. Having elements of great variety or incongruity;
heterogeneous — _____________________
READING
I. Discuss the following questions.
1. Do creative industries differ from cultural industries? If yes,
then how?
2. Which activities are included in the concept of creative industries?
II. Read the text about creative industries and see whether your
answers to questions in Ex. I are right?
Creative Industries
The creative industries refer to a range of economic activities which
are concerned with the generation or exploitation of knowledge and
information. According to Hesmondhalgh, creative industries may
variously also be referred to as the culture industry. Howkins, refers to
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