Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Английский язык в сфере сервиса объектов недвижимости. Учебное пособие
.pdf
Since 2007, those decisions have tilted overwhelmingly toward not
dividing up into as many households as in the past. The number of households
rose by an average of 569,000 a year from 2007 to 2013, down from 1.35
million a year from 2001 to 2006.
Using different data sources, Jed Kolko, chief economist at the real estate
information company Trulia, estimates that by last year there were 2.3 million of
these ―missing‖ households — households that would exist if historical patterns
had held, but instead are nowhere to be found.
Why the missing households? To a large degree, they can be explained by
young people choosing — or being forced by circumstance — to remain at
home longer than they have in previous generations.
Before the recession, 27 percent of 18-to-34-year-olds lived with their
parents. Now that share is 31 percent. That is surely attributable in part to the
lingering effects of a downturn that struck young adults particularly hard. Only
62.9 percent of 20-to-24-year-olds had a job in March, according to Labor
Department data, down about 7 percentage points from the spring of 2007. The
overall employment rate has fallen by only 4.4 percentage points.
But while the weak job market for young adults is an important element of
the story, it‘s not the only one. Even young people who have jobs are more often
living with their parents: Among employed 25-to-34-year-olds, the rate has risen
to 25 percent in 2013 from 22 percent in 2007.
―The younger generations do not seem to have a significant lower
preference for homeownership,‖ said David Crowe, chief economist of the
National Association of Home Builders, citing surveys. ―They just can‘t do it
now. They stayed home because they couldn‘t get a job or couldn‘t get a good
enough job to live independently.‖
Reed Bergloff, 28, is a Roanoke resident with a solid job selling windows
and doors. He lives at his parents‘ house, he said, not because of the cost of a
rental but because he wants to save money to buy his own place.
―If I rented a place, something decent that doesn‘t have bedbugs and stuff
like that, I‘d be looking at $600, $700 a month plus cable and Internet and all that,‖
Mr. Bergloff said. ―I‘m just trying to put away as much as I can. It‘s harder for
people to get a loan these days. For a while, banks were just handing money out left
and right to unqualified people, but I know I‘m going to need a solid down
payment. It just makes sense to save as much as possible while I can.‖
For other young people, there are different explanations: They may sense
that their jobs are not secure, or they have a lot of student debt that limits what
they can spend on rent or a mortgage payment. Whatever the cause, the effect is
to delay signing a lease or getting a mortgage.
The reason Peter Fields doesn‘t see the kind of demand for houses that
might coax him to speed up building activity, in other words, is precisely that
there aren‘t the new households that would normally snap them up.
61
Text 9. Read and translate the text with a dictionary. Make up a summary of it.
Mixed Blessing of Apartments
Andy Kelderhouse‘s company, Fralin& Waldron, bought a 117-acre apple
orchard in Daleville, Va., just up the road from Roanoke, in 2005, and made big
plans for it. There would be a town center with shops, restaurants and office
space, and 300 homes ranging from apartments overlooking the square to big
single-family homes on the outer edges of the property.
The company constructed the first building of Daleville Town Center
more than seven years ago. It‘s a two-storey brick commercial structure, with
the Town Center Tap House, a restaurant with a seemingly endless beer list, on
the ground floor, and the developer‘s offices on the second.
The little center is starting to bustle, with residents attending concerts at
an open pavilion or popping into the Tap House for beer and a $12 lobster mac
and cheese. But it‘s not because Mr. Kelderhouse sold many houses.
At the end of 2012, he broke ground on three buildings with 120 rental
apartments. It seemed an unconventional step to take in the rolling hills of
southwestern Virginia, where the default domicile is a detached single-family
home. But apartment demand has proved surprisingly strong, especially for
larger units. The 83 units that were complete on early April were all leased —
some with higher rents than the company had projected. It has already raised the
rent on three-bedroom units from $1,250 a month, when they first went on the
market last year, to about $1,500 today.
―It‘s not just for young professionals or young families,‖ Mr. Kelderhouse
said of his rental units. ―We‘ve had a lot of retirees as well who don‘t want the
hassle of a house.‖
So there is something of a boom underway in the nation‘s housing market.
It just isn‘t for single-family homes.
Building of rental multifamily properties, as the industry calls them —
buildings with five or more housing units as part of one construction — was
higher last year than it was even at the peak of the housing boom. Some 34
percent of all housing permits issued nationwide were for multifamily properties
in 2012 and 2013, the highest since 1989.
It appears that many people who once set their sights on buying a standalone house are now deciding that renting an apartment is a better option. While
renting may make plenty of sense for cash-short individuals or downsizing
retirees, the boom in apartment construction is doing less to support the overall
economy than if it were happening with single-family homes.
On average, it cost $102,000 to build each of those new apartment units
last year, according to census data, compared with $224,000 for each singlefamily home. Moody‘s Analytics estimates that every single-family home that is
started creates 3.7 jobs over the year, compared with 1.8 jobs for a unit in each
multifamily home.
62
In other words, it‘s great that the Daleville Town Center is finally starting
to fill up with residents. But because each apartment is less expensive to build
than a stand-alone house, the impact on the Roanoke regional economy is less
than you might expect.
From his office window, Mr. Kelderhouse surveyed the distant hills that
were meant to contain $350,000 brick houses by now but are still occupied by
apple trees. All these years later, there is only one small cluster of five singlefamily homes on the fringe of the property.
The country economy has been stuck in a vicious cycle: A moribund
housing market saps the economy of strength, and the ensuing weakness — high
unemployment, slow wage growth — means that fewer people are leaving the
nest for a home of their own. Those who do are choosing smaller rental
apartments that generate less spillover benefits for the broader economy.
How to get out of the cycle? Through a grinding, gradual process in which
the 2.3 million missing households start looking for their own places, which
generates more building activity, which strengthens the economy and results in
more jobs and higher wages. It will require people like Reed Bergloff to decide
that their savings have built up enough for them to buy a house, which people
like Peter Fields and Andy Kelderhouse build on those long-vacant parcels of
land, hiring more construction workers.
None of that, however, can happen instantly through some policy change,
like a tweak in federal housing rules to make it easier to get a loan, or further
measures from the Federal Reserve to lower mortgage rates. More than
anything, it takes time.
Mr. Kelderhouse says that 2017 ―is the year everybody throws out as
when we‘re back to normal. He adds, ―That still seems believable to me.‖
Text 10. Read the text and translate the highlighted part of it. Make up a
summary of the text. Use dictionary if necessary.
RealEstateManagement
The real estate comprises of any designated piece of land and anything
everlastingly placed under it. Real management is the running of commercial,
industrial real estate. Furthermore it is the residential housing including
apartments, condominium units, shopping centers and detached houses. Real
estate management naturally involves the managing of accommodation that
many or one individual own. The property administrator acts on behalf of the
proprietor to safeguard the value of the property while making income.
A breakdown of real estate management
Some real estate agents also operate as property managers. For instance, a
resort township may offer seller and buyer agent services, in addition to property
management services. In such a case, the real estate agent also show, lists and
leases holiday rentals. Property managers assist the owners in creating budgets,
63
publicize rental properties, qualify renters and collect rental fee. Besides that
they meet the terms of local landlord-occupant and real estate board
regulations, and maintain properties. Precautionary maintenance, exterior and
interior cleaning, and building all fall under the scope of a real estate
management company‘s tasks. Owners pay real estate managers a percentage or fee
of the rent generated by a property while under their management.
Why should you hire a property manager?
Real estate owners hire property managers for a variety of reasons. Some
property owners might have many rental houses in their portfolios. However
they lack the time or know-how to manage the properties and handle tenants. Some
of them only want to own properties and earn profits. When that is the case, they
employ professional property managers. Absentee property owners also make use
of real management services. Property owners who take part in reasonably priced
housing programs at times make use of real management services. This is because
taking part in such programs needs knowledge of various guidelines. Some
owners might not have them, even if they wish to benefit from inexpensive housing
programs. When such is the case, such property owners hire real estate
management companies with the right proficiency.
Permit for property management
Property management authorization vary among various states. Most
states necessitate real management companies to be approved by the local real
estate authorities. Having a real estate broker’s license permits property
administrators to list rental properties in the numerous listing services and to
advertise the properties by lawful real estate marketing processes. Holding a real
estate broker‘s permit also permits the property management firm to place a real
estate board lockbox on a rental property so that other accredited agents can
showcase the property.
Why is a data room important in the Real estate management?
A data room is the spaces used for housing data, generally for a
privileged or secure nature. They can be virtual data rooms or physical data
centers. You use them normally or generally for an assortment of purposes, such
as data storage, exchange of document, file sharing, fiscal transactions, legal
transactions, and many more.
Text 11. Read the text. Use dictionary if necessary. Make up a summary of
the text.
Choosing a Property Management Company Name
In a lot of cases, of course, it‘s up to what feels right to you. Let‘s just
take a couple of moments and go through some of the things that might help you
make a decision and avoid some problems down the line.
Here are some questions that you will need to ask yourself when choosing
a property management company name.
64
1. Howwillitlook?
This also goes for questions like, How‘s it going to look on the logo?
How‘s it going to look on signs on the front of your building or the rental signs
that are in front of your units, etc.?
You do not want to make your name too long, especially in states like
Washington, where you must put your entire business name on all of your
communications. If you have made your company name Joe‘s Real Estate,
Gourmet Hot Dogs, and Property Management, Incorporated, that‘s a lot of stuff
to put on there. Keepthatinmind.
2. What connotations will it bring up in the viewer’s mind?
If your company name is ―Bob‘s Totally Cool Property Management‖ then
it‘s probably not going to give the professional attitude that you want to have.
3. Is it unique?
This is important on a number of levels. You want people to think of you,
and only you, when somebody encounters your business‘s name. There are also
legal issues to consider; for instance, usually you cannot have a business name
within your state that‘s the same as another company (or even too similar to
another entity in the same industry.) You‘re going to want to do your research
by going online to see if some other business is using it. Then, you can check
with your state to see if that business name has been registered with them –
which is likely, and very time-consuming. Here in California, the home of
Silicon Valley, it has to be done by mail. You‘re usually better off just choosing
another name before going to that trouble.
4.Is it available as a URL?
We‘ve done this as a blog before, where I talk about what you want to
choose for your property management business‘s URL. I have suggested before
that you shouldn‘t use your business name, but let‘s say you want to anyway.
That‘s fine, but then you have to make sure it‘s available. You would rather
have it available as a ―.com‖ than trying to work around something else.
What You Don’t Want to Do When Choosing
a Property Management Name
Don’t use your name. If you have a common name – (or even not that
common – I‘m not the only John Bykowski in America, and two of the others were
being indicted at one time) your company could be mistaken for another company
in another location. Also, it is going to be more difficult if someone wants to take
over your company. If it has a generic name, great, then they could take it over.
Don’t have it the same name as another company you own. For
instance, if you have a real estate agency that is the Super Awesome Real Estate
Agency, if you have Super Awesome Property Management, there‘s a chance
that the reviews of one will affect the other. Usually, it‘s going to be bad
reviews on your property management company (simply because of the way the
property management business works) that is going to then possibly affect the
real estate agency. We heartily suggest in having two separate names.
65
Even though it will help your SEO and name recognition, we don’t
suggest in using a town name. If you choose the name of a small town and you
want to move to other towns in that area, you will find it hard to get found. You
will get some local property management SEO benefit out of calling yourself
Roseville Property Management Company should you be in Roseville, CA. But
if you want to expand to Sacramento somebody in Sacramento may think that
you are not the appropriate company for them or maybe not big enough.
Additionally, having the name of another town for your business will now work
against you, SEO-wise. So, you ideally would want to avoid that.
Finally, take it from a person who works at a company called Four-andhalf. Don’t make it hard to spell and understand. The amount of time that I
have spent correcting people about the way our company‘s name is
spelled/pronounced/emailed is a lot of time that I will never get back. Don‘t use
homonyms – a word that sounds the same as something else. That is just going
to cause you trouble later on down the line. Our name, Fourandhalf, does come
with a fun origin story that we can use and get people to remember us by, but
keep that in mind when you‘re choosing your own company name.
We hope this has helped you out.
Text12. Read the text and translate the highlighted part of it. Make up a
summary of the text. Use dictionary if necessary.
The ONE Quality Needed to Be a Successful Property Manager
There‘s only one component that your business needs right now – hustle
(активнаядеятельность) From working with 100s of property management
companies and talking with 1000s, we found that hustle is the common
barometer of a successful property management company.
Without hustling, you may as well be giving new business to your
competitors.
Whether you‘re looking to start a property management company and
build it into a million-dollar business in three or four years, or you want to
double your existing portfolio, one thing is paramount, the need of hustling.
You have to hustle to grow your business and you have to out-hustle your
competition.
What does it mean to hustle?
There are 4 things that define it: execution, leadership, accessibility, and
marketing.
We‘re going to mention a number of hustlers today who are immensely
successful. They might even be in your area:
The 3 Ways of Being an Ultimate Hustler
We read things, we write down ideas, and we create plans. That‘s all very
good. When you‘re in the property management business, you‘ll have to deal
with problems and the day to day tasks, but you also have to execute your plan.
66
You have to be a doer:
Step out of your office and join local organizations. Become part of the
community and be the knowledge source for local people when it comes to real
estate management.
Pick up the phone and make cold calls. Do not be afraid of this. Spend 30
minutes a day sharpening your sales skills, and learn how to deal with rejections.
Be a leader. Show your team that growth is paramount, and as the owner,
you‘re willing to make these calls to Realtors and for Rent by Owner entities.
Here are a couple of examples of ultimate execution hustlers:
Josh Smith with Valley Oak Property Management is a great example. He
and his partner, Resham, are always looking for ways to grow their company.
They are constantly running things by us and deploying and implementing very
exciting things.
On the other side of the country, there‘s Andy Moore with Gulf Coast
Property Management in Florida, a prime example when it comes to marketing
and diligent execution.
How Leadership and Hustle are Related
The second part of hustling is leadership, which means building your
team. You need to invest time in recruiting and retaining the best individuals.
This requires at least 30 percent of your time.
Become obsessed with making sure your team is happy and performing at
their maximum level. Implement performance-based compensation, and always
shift and change things. Build a culture of success, and a culture of care and
competence. If you want to be a hustler, this is what it takes.
Take Andy Propst for example at Park Place Property Management. He
creates fun and engaging videos highlighting his team. Keeping morale high is
key to a fully functional workplace. Happy employees create happy customers.
It‘s the same with Duke Dodson at Dodson Property Management in
Virginia. He and his partner Tim have built a team of professionals focused on
growth and execution. They know how to expand and retain good people.
Unless you have the best people on your team, you‘re going to fall behind.
There are plenty of books to read on the subject of leadership. One
recommendation is Act Like a Leader, Think Like a Leader. Dedicate this time
to leading your team.
To Hustle, You Must Answer the Phone
When the phone rings, your organization must be obsessed with
answering it. This should be part of your culture.
Call us at Fourandhalf, unless we are all involved in an absolute
emergency, someone answers the phone.
Clients and prospects are calling, and they‘re counting on you to be
accessible. You can‘t get to everything all the time, but there is no excuse for
closing down for an hour at lunchtime and leaving your phones unanswered.
Hustlers don‘t close up shop for lunch… deals are their lunch.
67
Hustlers Actively Engage with Marketing Partners
Whether you work with us at Fourandhalf, hire another company, or you
maintain a large marketing team of your own – make sure you‘re engaged.
We can only help those who help themselves.
You have to be the quarterback. Think of your marketing team as the
players on the ground running with the ball. If there‘s no quarterback, there‘s no
organization to your team.
Don‘t be a losing team.
Translate your hustle into working with your marketing professionals.
Record your videos, keep the communication flow open and positive,
and execute your marketing plan. That is key.
Hustlers are Always Learning
Finally, part of hustling is always learning. Be curious and look for
opportunities to grow your business and develop relationships everywhere you go.
Listen to podcasts and read business books. There is so much information out there.
Adopt this mindset so you can deploy these innovative strategies in your business.
Text 13. Read the text. Make up a summary of the text. Use dictionary if
necessary.
Should you be friends with your landlord?
Whether you plan to rent a home from a friend, or find yourself
developing a friendship with your landlord, proceed with caution. You may be
in for a bumpy ride.
If you‘re already friends with your landlord, or you‘re hoping to become
one, here are some suggestions to make it work.
1. Don’t expect special treatment
Let‘s say your friend has a vacancy in their rental property. You two
discuss the details, and moving in seems like a good idea. But is it really?
Chances are, you‘ll call your friend in to handle minor maintenance issues
far more often than you‘d call a landlord you don‘t know so well. This could
lead to resentment on both sides.
You may get upset when your friend doesn‘t jump at your every request,
and your friend will probably get angry if your requests are more numerous or
trivial than those made by other tenants. If you friend does give you special
treatment, other tenants may get annoyed.
Solution: Treat your friend as you would any other landlord regarding
your rental situation—be professional and businesslike regarding the rental
property. And keep in mind that your friend is running a business. Cutting you
special deals is not in their best interest.
2. Don’t mix business with pleasure
When you want to get together with your friend, it‘s easy for your
hangout time to involve talk about the property. Don‘t do this. No matter who
initiates the discussion, it may be unwelcome talk if it happens too often or deals
68
with issues the other party doesn‘t want to discuss. That once-sweet relationship
could get sour in a hurry.
Solution: Treat your friend as a friend during social occasions, and deal
with business later.
3. Get everything in writing
If you do wind up in a situation where you rent from a friend, make sure
you get everything in writing. This way, if the rent changes or some fees occur
that you weren‘t expecting, you have a legal document to back you up. A verbal
or handshake agreement will most likely end up with a ruined friendship when
things turn out differently than expected.
Solution: Sign a lease.
Related: Things to look out for when signing a rental lease
4. Don’t become too familiar
If your landlord spends a lot of time around the property, or even lives on
site, you‘ll probably engage in conversations once in a while. This can be great
for building relationships. For one, it‘s often nice to know your landlord instead
of dealing with an impersonal management company. You can also find out how
―open‖ they are about dealing with maintenance-related issues such as
malfunctioning electrical outlets or carpet that needs to be replaced.
Likewise, the landlord learns more about the tenants each time they
engage in small talk, making everyone more comfortable.
But don‘t cross a line. Getting over familiar is not the best idea. Blurred
Lines is a great concept for a song, but not so much for landlord/tenant
relationships. The next time you‘re cooking out with friends and the landlord
just happens to walk by, you may feel awkwardly obliged to invite them, too.
Solution: Don‘t become friends with your landlord.
5. Nip boundary crossing in the bud
Your landlord may take things too far because of the familiar relationship.
True story:
My landlord (back in the day) regularly failed to pay her phone bills on
time and asked to borrow my phone whenever her service was shut off. I agreed
a couple of times, but then found out she was entering my apartment to make
calls while I was out!
Instead of a key, she used a butter knife to pry open the inner door that led
to my apartment, leaving the knife next to my phone. She didn‘t even act
concerned when I returned her knife, as though what she did was perfectly
normal. I eventually moved out.
Related: Can a Landlord Enter the Property Whenever They Want?
The lesson:
Landlords who overstep one boundary will probably overstep others.
The bottom line
Having a good relationship with your landlord is well worth the minimal
effort it takes to be friendly and courteous. But if you want a resentment-free
residence, treat the landlord as a business acquaintance and not a ―bestie.‖
69
Text 14. Read the text. Make up a summary of the text. Use dictionary if
necessary.
A career as an estate agent
For a career as an estate agent you'll need good people skills and the
ability to negotiate to see a deal through to completion
Working as an estate agent, you'll usually specialize in either sales or
letting of residential or commercial properties, businesses or land on behalf of
your clients. You'll value and market properties, with the aim of negotiating the
best price for your client.
Your role will involve frequent liaison with banks, building societies,
mortgage brokers, surveyors, solicitors and other estate agencies during
transactions. You may also handle sales taking place via auction.
Types of estate agent
You'll usually specialize in one area of estate agency, such as:
residential sales
residential lettings
commercial sales
commercial lettings
rural estate.
Responsibilities
As an estate agent in England, Wales and Northern Ireland, you'll need to:
collect information about a property and arrange for photographs to
be taken
visit and talk to sellers about their property and its special features
estimate the value of a property
market and promote properties for sale
represent the sellers in negotiation with prospective buyers
monitor sales as they proceed and liaise with all interested parties
including mortgage brokers, solicitors, surveyors and other estate agents
advise clients and help buyers decide what they want to buy
make sure that the price agreed is acceptable to both buyer and seller
keep up to date with trends in the relevant property market.
If you work in the lettings area of estate agency you'll need to:
vet prospective tenants by collecting references and doing credit checks
ensure properties meet legal and health and safety requirements, e.g.
gas safety certificates
draw up tenancy agreement contracts
collect or organise rent payments
act as a property manager and resolve any issues that arise with
properties.
In Scotland, property sales are usually handled by a solicitor.
70
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]