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Файл:Английский язык в сфере сервиса объектов недвижимости. Учебное пособие
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III. Complete the sentences with English equivalents to Russian phrases
and translate them. All phrases are from tasks I and II.
1. Потребление электричестваis an important point in every household
budget.
2. In the time of the economy recession many people appear
потребители в зоне риска.
3. The government and social services make attempts чтобы
поддерживать неплатежеспособных потребителей.
4. Все акционерыwere invited to take part in the meeting on a new
energy policy.
5. Your recent payment arrangement не хватает прозрачности. Вам
нужно проконсультироваться с юристом.
6. Особыемерыare discussed by the government чтобы облегчить
процесс налогообложения.
7. Обязательства поставщика are to meet requirements of the contract
on time.
8. Несмотря на способность платить, some consumers linger with
paying their energy bills.
IV. Discuss the questions and state the main idea of the text.
1. What does the term ―energy poverty‖ mean?
2. What three components decide on the ability of a household to pay bills?
3. How can energy companies help consumers who have big energy bills?
4. When should a social policy get wider?
5. Does the existence of vulnerable consumers speak in favour of
liberalization?
6. Is it easy to design supportive measures for energy poor consumers?
Why yes/ no?
7. Do regulated tariffs always serve as protection for consumers?
8. What should consumers‘ bills be based on?
9. Why are supplier obligations sometimes not the best way of delivery
energy efficiency measures?
10. What changes should the government introduce to combat energy
poverty?
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PART III
UNUSUAL PROPERTY
Unit 1
Extraordinary homes
I. Pre-reading tasks.
1) Look at the title. What do you think the article is about?
2) Read the introduction to the article. Why do you think the couple
decided to live underground? Read the first paragraph and check.
3) Would you ever consider living underground? What would the
advantages/disadvantages be? Think about:
Noise
Light
Building costs
Space
Neighbours
Maintenance
Heating
Views
Safety
Bills.
II. Reading. Look at the text. Eight sentences have been removed.
Choose from the sentences (A-I) the one which fits each gap. There is one
sentence which you do not need to use.
A. Society is going to have to look at energy usage, and underground
homes can be space-saving in a crowded country.
B. The light coming in through them should create interesting lighting
effects in the central living area – and reduce the need for artificial light.
C. A considerable amount of money is saved on energy and maintenance
bills, and earth-sheltered homes are free from most forms of noise and have a
low fire risk.
D. Also, some people find it difficult to cope psychologically with living
in an earth-sheltered dwelling, but this usually applies only to deep structures.
E. They can make use of steep slopes and can have attractive wide glass
fronts.
F. The first time the couple climbed down a dangerous old iron ladder to
inspect the inside of the reservoir, they expected to descend into metres of mud
and water.
G. The couple have since used a special drill to cut three large square
holes in the roof, which will soon support three glass pyramids.
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H. Because an earth-sheltered home is so effectively insulated, there is
virtually no loss of heating and, therefore, significantly reduced heating bills.
I. A few months later, along with his wife Sara, he is about to become
one of the few Brits who live below the earth.
Text 1.
Going underground. Eccentric? Possibly. Ecological? Yes.
Economical? You bet. Steve Wells on a couple`s decision to build their
home below the earth.
Timothy Scott was leisurely leafing through a local newspaper when he saw
a small advert for a ―concrete reservoir for sale‖. (0) I. The couple, known locally
as ―the moles‖, has decided to go underground not just because they want one of
the most unusual homes in Britain, but for good ecological reasons too.
(1). Instead they found a sweet-smelling 10m by 20m space 4m high. The
massive concrete roof, and the earth above it, was supported by eight large
original brick pillars.
―We knew immediately that it would make a wonderful home,‖ says
Timothy. (2). These will be the main source of light and heat for the house,
natural light will spread through glass walls to the three bedrooms, two
bathrooms and kitchen off the central area.
―We expect virtually no heating bills,‖ Timothy says. |The surrounding
earth and the inside of the walls should provide an ample storage area for the
solar energy we gain through the pyramids during the day. (3). We estimate that
his will cut our electricity bills by at least a third.‖
The couple`s belief in the benefits of living underground, which is quite
common in America, in parts of Spain, and in China, has many advantages for
families. (4). What`s more, they are naturally protected from wind and draughts.
Earth sheltering also provides greater security and at the same time a building
that will last a good 500 years. There are fewer than a dozen earth-sheltered
homes in Britain, which makes their inhabitants into pioneers of a sort.
Building this way is also compatible with the new conservationist
methods. (5). To avoid living in ―shoe boxes‖ and to keep agricultural land
green, there is really only one way of building: underground. ―In 100 years`
time, or less,‖ says Timothy, ―I believe that large numbers of people will be
living in earth-sheltered homes in Britain.‖
Earth-sheltered homes don`t have to be like Timothy`s reservoir. (6). A
patio is also possible, as long as there is enough space in front of a house.
However, according to Peter Carpentier, secretary of the British Earth
Sheltering Association, who lives in his own underground home, there are a few
disadvantages. For instance, because there are so few earth-sheltered homes in
the UK, it is usually hard, although not impossible, to get planning permission.
(7). When a lot of excavation is needed, building costs can be higher than for
conventional homes, although savings can be made in other ways.
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III. Vocabulary practice.Match the underlined words in the text to their
1.
external and internal walls
наружные и внутренние стены
2.
a plot of land
земельный участок
3.
site
стройплощадка
4.
curtains
шторы
5.
to conduct electricity
проводить электричество
6.
at the flick of a switch
при щелчке переключателя
7.
to repel dust
отталкивать пыль
synonyms below.
Expenses
Almost
Gigantic
More than enough
Residents
Unhurriedly
Calculate approximately
Practices.
IV. What advantages/disadvantages of living underground does the
article mention? List them.
V. In pairs discuss the following.
1) Could earth-sheltered houses be the homes of the future? Why (not)?
2) What other types of houses might people have in the future?
3) What problems may arise while maintaining such houses?
Vocabulary to text 2
Text 2.
Believe it or not, Tom Hardy is having a house built entirely of glass!
Yes, the external and internal walls, the roof, the floor; everything, will be
glass. And it is for him, not his tropical plants.
―As soon as I saw the architect`s model, I said ―I`ll take it! I knew it
was for me.‖
Tom has a plot of land and the builders arrive next Monday – they will
have finished the construction by the end of August. Until the house is ready,
Tom is living in a tent on the site so that he can watch the builders at work.
House of Glass
34
―In just six months` time I`ll be living in one of the most futuristic houses in
the world,‖ says Tom. ―I can hardly wait. People are going to be really amazed, I`m
sure of that. Journalists are coming round to see me all the time. I`ll get visitors from
all over the world. Once it`s finished, I`ll be moving in straightaway.‖
Of course, it`s no ordinary glass. It won`t break if you throw stones at it
because it is thick and flexible. And you won`t be able to see in because this
glass automatically goes dark when night falls – there is no need for curtains.
What`s more, the glass can conduct electricity in such a way that pockets of
glass within the glass change shape and colour to create a visual display. You
can ―re-decorate‖ at the flick of a switch! No need to use a paint brush ever
again. Even better, this glass repels dust, so there is no need to clean.
One wall will function as a television and computer screen. You`ll be able
to download famous paintings from the Internet and turn your house into an art
gallery. It may even be possible for one wall to contain tropical fish – even
sharks and octopuses! Because the glass provides good insulation, there is no
heating system. All the heat comes from the sun.
By the end of the decade, the architect, Shigeru Kawabata, will have
designed ten houses of this type. It could be the house of the future.
I. Vocabulary practice. Find in the text English equivalents to the
following Russian words and expressions.
Хотите верьте, хотите – нет, Жить в палатке, Жду, не дождусь ,Сразу
же, Бросать камни, Заглянуть внутрь, Темнеть, Превращать дом в
художественную галерею, Обеспечивать хорошую изоляцию, Система
отопления, Менять форму и цвет, Полностью из стекла.
II. State if the following sentences are true or false.
1) Tom Hardy is having a house built entirely of plastic!
2) It is for him, not his tropical plants.
3) Tom has a plot of land and the builders arrive next month.
4) Until the house is ready, Tom is living in his parents` house in the
neighbouring city.
5) In just six months` time he`ll be living in one of the most futuristic
houses in the world.
6) Glass will break if you throw stones at it.
7) This glass repels dust, so there is no need to clean.
8) You`ll be able to download famous songs from the Internet and turn
your house into a music hall.
9) There is a modernized heating system in the house.
10) Shigeru Kawabata has designed twenty houses of this type.
35
III. Find in the text antonyms to the following words.
ExternalRoofDepartBeginArchaicMove out Unusual Thin Audio Draw
Unknown Cooling
IV. Grammar.
a) Underline in the text examples of the following tenses.
Future Perfect Future Simple Present Continuous with future reference
―be going to‖ future Future Continuous Present Simple with future reference.
In conditional sentences identify the main clause and the subordinate
clause.
b) Write four sentences about yourself beginning with the words given.
1) By the time … .
2) As soon as … .
3) Once I have … .
4) Until … .
V. Pair work. Discuss the best and worst aspects of living in such a
house.
Unit II
Selling luxury real estate
Text 3. Read the text and be ready to name 5 marketing techniques luxury
real estate agents use. Give a title to the text.
Not all of us are in the market for a 40,000 square foot villa in the hills of
California. In fact most of us probably aren't, so the world of luxury real estate is
one that seems like an exclusive mystery. It is a shame that few of us do get to
experience this world, because when it comes to marketing there is a lot that
anyone could learn from how luxury real estate and real estate agents in particular
run their businesses. What they know about marketing and sales is based on what
they have had to learn to make those multi-million dollar home sales. Here are just
a few of the lessons you could take from the world of luxury real estate:
1. Focus on your personal brand to demonstrate credibility. One
thing that just about every real estate agent does more than almost any other
industry (apart from entertainment) is focus on their personal brands. Often you
see the story of the agent's career and how he or she made it to that point. You
can read what they are interested in and how many medals of honor or
salesperson of the year awards they have won. All of this is designed to give you
a sense of who they are before you consider working with them. In the world of
36
real estate personal branding has everything to do with your reputation … and
that reputation is a big part of how you can get deals done.
2. Better target your communications to save yourself time. How many
ads do you see for luxury real estate crammed into the yellow pages? Or through a
banner ad on Forbes.com? Most advertising when it comes to luxury real estate
comes from custom regional magazines, luxury publications and other highly
targeted sources. Why? Because one thing that luxury real estate agents understand is
that hitting the wrong consumers will result in one big downside: they will end up
wasting their own time. So the advertising is a function of selection because they
only want to reach people who are real prospects to potentially purchase a home
from them. They don't care about reaching millions or even about reaching
thousands. Theycareaboutreachingtherightdozenpeople, period.
3. Use professional imagery to sell. We generally know about real porn,
and food porn, but luxury real estate publications are an entirely different
category that could almost be called house porn. They feature lustworthy images
of houses, villas and mansions that most people only dream about even walking
into. And all of it is listed alongside a tantalizing price that would buy you the
rights to claim ownership of that dream, if you had the money. The imagery sells
the houses and encourages you to dream.
4. Promote the community you will be joining. When you buy a luxury
property, you are not just buying your own property but also entry into a
particular neighborhood and even a way of life. As a result, you want to know
who else lives in the neighborhood and more about the community you will be
joining. It may not mean you'll be best friends or even interact with those others,
but just knowing about the community and what you are part of gives you an
important story that you can share with others and help you to feel a sense of
belonging in the community which could be a powerful motivator to purchase.
5. Throw in an unexpected benefit/offer. One thing I love about luxury real
estate is that the "freebies" are often completely unexpected and sometimes irrelevant
things, but could sway the right buyer. For example, I saw one property listed where
purchasing it would also mean that the title of "Count of Carbona" would convey to
the new owner. So not only do you buy a new castle – you get to be a Count too.
Another property offered up a garage full of exotic cars along with the house. When
you are buying a luxury property, those small things may not add up to a significant
portion of the cost, but could mean the world when it comes to helping a customer
establish an emotional connection with a property based on more than just hard
details like the bathroom count or location.
Some of these lessons are likely the same that other real estate agents use,
but if any of you reading are working in the world of real estate, I'd love to hear
your thoughts as well. What other marketing lessons do real estate agents know
that other businesses could benefit from?
What other techniques do real estate agents use in their business?
37
PART IV
-to have (central) air-conditioning in
smb‘s apartment
Иметь кондиционирование в доме
-to get some ventilation in
Проветрить помещение
-to live with all modern conveniences
Иметь современные удобства
-both the heat and stove is gas
отопление и плита – газовые
-there is no elevator in the house
в доме нет лифта
-laundry
прачечная
-kitchen sink is clogged up
кухонная раковина засорилась
-to fix(clean) the bathtub
ремонтировать (чистить) сток в
ванной
-to get smth. fixed
отремонтировать что-то
-on the blink
на «последнем издыхании»
-to turn on the faucet
открыть кран
-water pressure has dropped
напор воды снизился
-What‘s wrong with the drain?
Что случилось с канализ. трубой?
-the water faucet is dripping
Из крана капает
-Have you called a repairman?
Ты уже звонил мастеру?
-Did you call the apartment manager
yet?
Ты звонил управляющему?
-on the one side (on the other side) of
the room
на одном(другом) конце комнаты
-to arrange a great house-warming party
организовать новоселье
SPEAK UP!
Warm up. Free conversation upon the saying ―My home is my castle‖.
Since very ancient times, people`s private space has been a property in its own
sense, a very personal one, a place for disputes, a place by which we can judge
people differently from case to case, a place where we live, do our daily
activities, rest, love, spend time with our family, organize meetings, gossip, hide
ourselves from the others` eyes, relax, gather our energies. How much do we
love our homes? To what extent do our homes represent us?
Words and word combinations
Read and remember words and phrases useful to talk about your dwelling.
Living conditions Жилищные условия
Disrepair Неисправность
Furnishing the house Обустройство дома
38
-to look fantastic
выглядеть фантастически
-to decorate and furnish
декорировать и меблировать
-done by a professional designer
сделанный професс. дизайнером
-to have a good taste in interior décor
иметь хороший вкус в оформлении
интерьера
-the apartment has both a larder and a
closet
в квартире есть кладовка и гардероб
-to move out
переезжать
-to move in
въезжать, заселяться
-to set up the house
устраиваться в доме
-to leave that (noisy) apartment
съехать с (шумной) квартиры
-to leave Tyumen for Yekaterinburg
переехать из Тюмени в Екатеринбург
-tenant
жилец
-landlord (landlady)
владелец дома
-to rent a new apartment
снять новое жилье
-to wait until the lease expires
ждать, пока закончится срок аренды
-to pay for rent
платить арендную плату
-the monthly rent is
ежемесячная аренда составляет
-you pay electricity only
вы оплачиваете только электричество
-gas and water are included
газ и вода включены в цену
-I‘m calling about the apartment you
advertised
Я звоню по поводу квартиры,
которую вы рекламировали
-Do you have anything available?
У вас есть что-либо подходящее?
-What kind of apartment are you
interested in?
Какая именно квартира вас
интересует?
-I am interested in a one-bedroom
apartment
Меня интересует однокомнатная
квартира.
-housing agency
агентство по найму жилья
-to consult a real estate agent
проконсультироваться у агента по
недвижимости
-agency fee
страховка агентства
tenant
a room or group of rooms to live in, usually on one floor
elevator
a compartment for moving people from floor to floor in a
building
Moving out Переезд
Renting Аренда
Vocabulary practice. Property and Real-Estate
First, match the terms with the correct definitions. Secondly, formulate a
sentence using the new terms correctly.
39
leasehold
a number of buildings on a large piece of land
for sale
a person who owns an apartment, house, office etc and lets
it to a tenant
let
a person who rents an apartment, house, office etc from a
landlord
storey
a person whose business is to sell or let land or property on
behalf of others
yard
adj. [of a house, apartment etc] let with furniture - to
furnish v.
freehold
offered for purchase; to be sold; available to be bought
estate agent
one of the levels of a building
furnished
space or ground surrounding a building, often with
flowers, trees etc.
rent
storey of a building at the same level as the street or
ground
development
the holding of land or property for a predetermined period
of time
landlord
the holding of land or property for an unlimited period of
time
apartment
to give the use of a building etc in return for periodic
payments or rent
first floor
to make periodic payments (monthly etc.) for the use of a
building etc.
Dialogues
1. Read and act the dialogues with your partner.
2. Ask your partner if they have ever been in such a situation or faced
problems described in the dialogues.
Note. You can find the translation of the words underlined in the
dialogues in ―Words and words combinations‖ part.
Renting a flat
Dialogue 1
Bob (real estate agent): ―Dream House Realty‖, Bob Melon speaking.
Alex: Hello. My name is Alex Barlow. I am calling about the ad in ―The
Stonetown Daily‖.
B: Which one?
A: The two-bedroom apartment in the downtown. How much is the rent?
B: Seven hundred a month. You also have to pay a seven hundred dollars
deposit, that will be given back to you when you move. The agency‘s fee
amounts to one month rent.
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