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Файл:Mass media in modern world. Массмедиа в современном мире. Учебно-методическое пособие
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continue to this day indicate that the idea was in the air and, given that great
minds do really think alike, someone just had to give it a go.
The first radio station in Russia was installed under Popov’s guidance in
Sevastopol, on the Black Sea. Working hand in hand with the Russian Navy,
during maneuvers on September 7, 1899, communication was established with
the legendary warships, including Georgii Pobedonosets (St George the
Victorious) and Destroyer ‘Captain Saken’, located some 14 km away from the
coast.
In 1898, the industrial production of Popov’s radio stations onboard ships
began in Paris, manufactured by the Eugène Ducretet firm. Meanwhile, Popov’s
Kronstadt radio workshop, created on the initiative of the physicist, became the
first radio engineering enterprise in Russia. In 1901, it began producing radio
equipment for the Navy. In 1904, ‘Siemens and Halske’ (a German electrical
engineering company that later became part of Siemens), ‘Telefunken’ (a
German radio and television apparatus company founded in Berlin in 1903) and
the Russian physicist had jointly organized the ‘Department of wireless
telegraphy according to the system of Alexander Popov’.
In 1901, Popov became Professor of Physics at the ‘Electrotechnical
Institute of Emperor Alexander III’. He was praised “for continuous work on
the use of telegraphy without wires on ships of the fleet” and was awarded the
Grand Gold Medal of the World Industrial Exhibition in Paris, among other
distinctions. After Popov’s death in 1906, a special prize was established in his
name in Russia, where his legacy is still afforded the utmost respect”
[https://www.rbth.com/science-and-tech/334672-alexander-popov-radio
inventor].
5. Computers make the world smaller and smarter
“The ability of tiny computing devices to control complex operations has
transformed the way many tasks are performed, ranging from scientific research
to producing consumer products. Tiny “computers on a chip” are used in
medical equipment, home appliances, cars and toys. Workers use handheld
computing devices to collect data at a customer site, to generate forms, to
control inventory, and to serve as desktop organisers.
Not only computing equipment getting smaller, it is getting more
sophisticated. Computers are part of many machines and devices that once
required continual human supervision and control. Today, computers in security
systems result in safer environments, computers in cars improve energy
efficiency, and computers in phones provide features such as call forwarding,
call monitoring, and call answering.
These smart machines are designed to take over some of the basic tasks
previously performed by people; by so doing, they make life a little easier and a
62
little more pleasant. Smart cards store vital information such as health records,
drivers’ licenses, bank balances, and so on. Smart phones, cars, and appliances
with built in computers can be programmed to better meet individual needs. A
smart house has a built-in monitoring system that can turn lights on and off,
open and close windows, operate the oven, and more.
With small computing devices available for performing smart tasks like
cooking dinner, programming the VCR, and controlling the flow of information
in an organization, people are able to spend more time doing what they often do
best - being creative. Computers can help people work more creatively.
Multimedia systems are known for their educational and entertainment
value, which we call “edutainment”. Multimedia combines text with sound,
video, animation, and graphics, which greatly enhances the interaction between
user and machine and can make information more interesting and appealing to
people.
Expert systems software enables computers to “think” like experts. Medical
diagnosis expert systems, for example, can help doctors pinpoint a patient's
illness, suggest further tests, and prescribe appropriate drugs.
Connectivity enables computers and software that might otherwise be
incompatible to communicate and to share resources. Now that computers are
proliferating in many areas and networks are available for people to access data
and communicate with others, so personal computers are becoming
interpersonal PCs. They have the potential to significantly improve the way we
relate to each other. Many people today telecommute - that is, use their
computers to stay in touch with the office while they are working at home. With
the proper tools, hospital staff can get a diagnosis from a medical expert
hundreds or thousands of miles away. Similarly, the disabled can communicate
more effectively with others using computers.
Distance learning and videoconferencing are concepts made possible with
the use of an electronic classroom or boardroom accessible to people in remote
locations. Vast databases of information are currently available to users of the
Internet, all of whom can send mail messages to each other. The information
superhighway is designed to significantly expand this interactive connectivity
so that people all over the world will have free access to all these resources.
People power is critical to ensuring that hardware, software, and
connectivity are effectively integrated in a socially responsible as way. People computer users and computer professionals - are the ones who will decide
which hardware, software, and networks endure and how great an impact they
will have on our lives. Ultimately people power so must be exercised to ensure
that computers are used not only efficiently but in a socially responsible way”
[‘Computing in the Information Age’, Nancy Stern & Robert A. Stern].
63
БИБЛИОГРАФИЧЕСКИЙ СПИСОК
1. Джейхунов, А. Д. English via Mass Media / А. Д. Джейхунов, С. А.
Аннагулыев. – Текст : непосредственный // Молодой ученый. – 2023. –
№ 16 (463). – С. 277-279. – URL: https://moluch.ru/archive/463/101698/
(дата обращения: 22.05.2023).
2. https://childmind.org/article/how-using-social-media-affects-teenagers/
3. https://childmind.org/article/when-are-kids-ready-for-social-media/
4. https://www.rbth.com/history/329468-4-newspapers-that-changed-russia
5. https://www.rbth.com/science-and-tech/334672-alexander-popov-radio-
inventor
6. Nancy B. Stern, Robert A. Stern. Computing in the Information Age. /
Published by John Wiley & Sons Inc 2nd Edition, 2013, 528 p.
7. Outcomes Intermediate Student's book, Dellar Hugh, Walkley Andrew,
National Geographic Learning, 2014
8. https://www.elon.edu/u/imagining/time-capsule/150-years/back-1890-
1930/#:~:text=Italian%20inventor%20Guglielmo%20Marconi%20(pictured,
more%20than%20a%20kilometer%20away
9. https://www.tolearnenglish.com/cgi2/myexam/index.php?go2=11&gototal=
14597&niveau=2
10. https://cyberpedia.su/9xdf00.html
11. https://englishexercisesources.blogspot.com/2020/05/the-media-internet-
and-email-cambridge.html
12. https://a2cristina.wordpress.com/2017/02/21/social-media-vocabulary-
speaking-and-listening-activities/
13. https://busyteacher.org/21910-media-habits-quiz.html
14. https://busyteacher.org/23420-social-media-discussion.html
15. https://www.rbth.com/history/329468-4-newspapers-that-changed-russia
16. https://www.rbth.com/science-and-tech/334672-alexander-popov-radio-
inventor
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Учебное издание
Пьянкова Татьяна Валерьевна
Молчанюк Кристина Николаевна
MASS MEDIA IN MODERN WORLD
Массмедиа в современном мире
Учебно-методическое пособие
по практическому курсу первого иностранного языка
для студентов ОФО направления 44.03.05
«Педагогическое образование с двумя профилями подготовки»
профиля «Иностранный язык и иностранный язык»
В авторской редакции
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