Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Mass media in modern world. Массмедиа в современном мире. Учебно-методическое пособие
.pdf
41
4. When he met his wife she was working _________.
a. … at the bank
b. … for his company
c. … as a baby-sitter
d. … as a strip-dancer
5. Bill Gates plans to give away his wealth when he _________.
a. … is 75
b. … has his first grandchild
c. … earns 100 billion dollars
d. … retires
12. Read the text, inserting necessary words from the list below:
The Info-Revolution
We have all seen an enormous increase in the role of the mass (1) ________
in people's lives. First of all, the growth of the (2) ________, of both serious and
(3) ________ newspapers, has been tremendous. Public (4) ________ is
influenced by powerful (5) ________ who not only own our newspapers which
often have a (6) ________ of millions, but who also own television and radio (7)
________ in many different countries. The huge quantity of (8) ________ that
people have to deal with has rocketed with the advent of satellite and cable
television. At the same time, more and more people have (9) ________ to (10)
________ computers. Information available at home via the Internet is infinite.
А В С D
1 messages medium mediums media
2 printing press interest information
3 cheap people popular public
4 opinion health views services
5 managers writers celebrities editors
6 profit readers circulation popularity
7 networks users sets ports
8 correspondence details information reporters
9 control ownership contact access
10electronic personal large rom

42
PART 5. THE PRINTED MEDIA
1. Look at the photo and answer the questions:
Do you read newspapers?
What kind of people do you associate with this activity?
Where can you buy a newspaper or a magazine?
The term “the Mass Media” in English refers basically to TV, radio and
newspapers: means of communication which reach very large numbers of
people. This page looks at some useful words for talking about the mass media
and about publishing in general.
2. Make sentences with the following parts of newspaper according to the
example:
A journal is the name usually given to an academic magazine. A colour
supplement is a magazine which comes out once a week (often on Sundays) as
an addition to a newspaper. A comic is a magazine, usually for children or
teenagers, with lots of picture stories and / or cartoons.
A popular or tabloid newspaper focuses more on sensation than real news
whereas a quality newspaper professes to be more interested in real news than
in sensation. A tabloid usually has a smaller format than a quality paper, it has
larger headlines and shorter stories and, in Britain, it prefers stories about film
stars, violent crimes and the royal family.
headlines
news reports

43
the editorial
feature articles (e.g. about fashion and social trends)
horoscope
cartoons
crossword
small ads
business news
sports reports
scandal
the letters page
3. Make sure you know the verbs in the following sentences:
1. The BBC World Service broadcasts throughout the world.
2. I can receive / pick up broadcasts from Moscow on my radio.
3. They’re showing a good film on TV tonight.
4. This book was published by CUP but it was printed in Hong Kong.
5. The film was shot / made on location in Spain.
6. They cut / censored the film before showing it on TV.
7. This article / programme has been badly edited.
Make your own sentences using these verbs.
4. Write definitions explaining what jobs each of these people involved in
the media do?
1. a foreign correspondent 6. a bookseller
2. a sub-editor 7. a publisher
3. a continuity person 8. a columnist
4. an editor 9. a camera operator
5. a librarian 10. a critic
5. Fill in the gaps in the sentences below with the most appropriate word:
1. He doesn’t even gat up from the sofa to change channels; he just presses
the ________ on the ________.
2. You can hear the BBC news _______ all over the world.
3. A short wave or a VHF radio can ________ many interesting stations.
4. Although our ________ was expensive, we’ve taken some priceless film
of our children.
5. Children often prefer looking at ________ to reading books.

44
6. Choose any newspaper or magazine (it could be in your own language if
you can’t find an English one) and complete the following sentences:
1. The main story today is about ______.
2. The editorial is about ________.
3. There are readers’ letters on page _______ and they deal with the
following topics: __________, _____________, _____________.
4. The most interesting feature is about __________.
5. There is some scandal on page ________, a crossword on page ______, a
cartoon on page _______ and some small ads on page _______.
6. The most interesting business story is about _________ and the largest
sports article is about ________.
7. The most striking photograph shows ________.
8. There are advertisements for ________, ________ and ________.
9. An article about ________ on page _______ made me feel _________.
7. Match the words or word combinations and their definitions:
1. Breaking news
a. Media outlets are allowed to report on stories with
little or no interference from governments.
2. Broadsheet
b. Unfairly favouring or opposing something or someone
3. Biased
c. How reliable, trustworthy, or believable something is
4. Censorship
d. Information about events currently occurring or
developing
5. Credibility
e. The most important story that appears on the front
page
6. Free press
f. A newspaper printed on larger paper and is viewed as
more serious and trustworthy than tabloids
7. Editorial
g. People that investigate or report on the news for media
outlets
8. Fake
news/Disinformation
h. Media that can reach large numbers of people in a
short time. Designed for mass consumption. For
example, the BBC, CNN, the New York Times etc.
9. Frontage news
10. Headline
j. Untrue information/news intended to mislead
11. Journalism
12. Journalists
l. The suppression of any books/films/news etc that are
deemed threatening, obscene, or politically unacceptable
13. Mainstream
media /Mass media
m. Biased or misleading information used to promote a
particular cause
14. Obituaries
n. The title at the top of a news article
15. Paparazzi
o. An interview involving a person of interest who
answers questions or provides information to the press

45
16. Press conference
p. A smaller sized newspaper that is typically filled with
sensational popular stories. Often regarded as unserious
and sensationalist.
17. Print media
18. Propaganda
r. The section of the newspaper that reports on deaths/ A
short written passage about someone who has died
19. Tabloid
s. The act of investigating news
8. Choose the correct word to complete the questions:
a) What kind of news articles interest you the most?
The articles I am most interested in are those in the (1) _________
newspapers that are about celebrities and sports. I do read (2) ________
newspapers, such as the Financial Times, when I want to read about more
serious events like politics because I think they are more I want to read about
more serious events like politics because I think they are more (3) ________
when it comes to serious matters.
b) Should the government control what is in our newspapers?
No, I do not think that the government should be allowed to control what is
in the newspapers. A (4) ________ is crucial for any functioning democracy and
there are several examples of how damaging (5) ________ and (6) ________
can be in terms of inciting violence and civil disorder. I think that (7) ________
should be allowed to operate freely and write what they please without worrying
about government interference.
9. Choose the right word from the given ones:
1. Newspapers and magazines are among written ________.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
2. The radio is a heard mass-media, and television is a ________ one.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
3. News are ________ from big radio station.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
4. TV programmes are picked up by ________.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast

46
5. In the radio there are stations, in television there are ________.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
6. News are delivered by international ________ whose aim is to revise
news and make sure of its validity.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
7. There are daily newspapers, ________ ones, and others mid-monthly
or monthly.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
8. Paris Match is a famous ________ of information.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
9. The statistics reported that English people are the most ________ of
newspapers.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
10. People get news by reading, ________ or seeing.
a. hearing b. mass-media c. consuming d.
weekly e. magazine f. channels g. agencies h.
satellite i. seen j. broadcast
10. Questions for discussion:
1. Do you think journalists tell the truth when they write?
2. Do you think writers add more information to make the story interesting?
3. Do you believe that journalists write stories so they can be important and
noticed on television/magazines/newspapers etc?
4. Do you trust the information you get from the news?

47
PART 6. ONLINE MEDIA
1. Look at the photo and answer the questions:
What is online media?
Who are the people in the pictures?
What are they doing and why?
The growth of the internet and technology has resulted in many new words
and phrases that are specifically used to discuss the internet. Questions related to
this topic are often asked your opinion about online issues and internet use. Here
are some of the most common words and phrases you will need to discuss the
internet and online media. There is an activity for you to practice using the
words in context.
2. Match the words or word combinations and their definitions:
1. To block
a. A person who influences consumers online by
promoting or discussing products/services
2. Blog
b. Internet content where the main intention is to
draw attention and persuade users to click on a
link to a particular webpage
3. Alternative media
c. Funding projects by using lots of small
donations from internet users

48
4. To browse
d. A regularly updated page or website that is
usually managed by one person or a small group
5. Clickbait
e. Sending fraudulent emails to entice people into
providing personal information or money
6. Crowdfunding
f. To prevent someone from using or seeing a
particular account or service online
7. Ecommerce
g. Exaggerated news that is designed to get
people’s attention by choking them.
8. To follow
h. A person who deliberately offends os upsets
other people online
9. Hacker
i. Media content that is generally independent
and non-mainstream
10. Influencer
j. Businesses and transactions operating on the
internet
11. Internet/Online safety
k. Something that has become extremely popular
online
12. Livestream
l. A story or post that has become extremely
popular online
13. Phishing
m. To view different webpages on the internet
14. Premium content
n. To broadcast content live on the internet
15. Trending
o. A person who gains unauthorised access to
information/accounts online
16. Troll
p. To make a post on the social media site Twitter
17. Sensationalism
q. The process of staying safe from fraud,
exploitation, or other malicious acts online
18. Tweet (v)
r. Internet content that must be subscribed to and
paid for
19. Viral
s. To subscribe to the page of a person or
organisation on a social media platform
3. Choose the correct word to complete the questions:
a) How has the internet changed the news in your country?
The internet has significantly changed the way news is reported in my
country. Before the internet everyone got their news from (1) ________ TV
stations and newspapers. However, now members of the public (2) ________
about events going on around them, which means that the news is delivered
much faster and without (3) ________ from the news organisations. There are
also more (4) ________ media sites and (5) ________ that do not follow the
traditional mainstream narrative and offer a more independent opinion on
events. Although I am glad there is more media available, you do have to be
careful which sites you trust because some just use (6) ________ to create (7)
________ headlines that are designed to outrage and incite hatred.

49
4. Phrasal verbs, idioms and collocations that can be used when talking
about the media are presented below. Match the word combinations and their
definitions:
1. Behind closed doors
a. To become news or gather a lot of publicity
for something
2. Blow over
b. The unauthorized release of information to
the media
3. Cover up
c. To make something less intense, harsh, or
extreme
4. Hit the headlines
d. Something that will gradually disappear
5. Hot of the press
e. To become popular or successful extremely
quickly
6. Keep up with
f. To hide illegal or illicit activity from the
public
7. Leaked to the press
g. In private
8. Pull the wool over
someone’s eyes
h. To willingly pretend not to notice
something, usually an illicit activity or rule
braking
9. Take by storm
i. To stay informed about certain events /
news
10. Tone down
j. A person who leaks information to the
press
11. Turned a blind eye
k. To deceive someone, usually by giving
false information
12. Whistle-blower
l. Very recent news
5. Use these phrases to make your own sentences.
6. Choose the correct option to complete the sentences:
1. One of the most famous (1) ________ of modern times is Edward
Snowden, who (2) ________ thousands of confidential files to the Guardian
newspaper.
2. Films that are released in countries with strict censorship laws are often
(3) ________ so they do not cause offence.
3. The government has been accused of (4) ________ to reports of sexism
within the party. Despite several complainants coming forward, no action has
been taken.
4. Many people feel that the press is too invasive into the personal lives of
politicians and that what goes on (5) ________ is no business of the general
public.
5. I like to (6) ________ the news by listening to it on the radio every
morning in my car.

50
6. The government often remain silent when faced with controversy in the
hope that the event will )7) ________ in a few days and the press will focus on
something else.
7. The MP was prosecuted and convicted of (8) ________ a scandal
involving donations made to his campaign.
7. Discuss the following questions with your groupmate:
1. Do you think social network sites are good?
2. What do you use social network sites for?
3. How much information do you think is appropriate to put on social
media?
4. What are the advantages of social media?
5. What are the disadvantages of social media?
6. How often do you connect to social media?
7. Where do you connect to social media?
8. What effect has social media made on globalisation?
9. How has social media effected the business world?
10. Do you leave reviews on social media for different businesses? Why or
why not?
11. Is social media the best way to get a business advertised?
12. Can your personal use of social media effect your business/work?
8. Debates Outline
1. Roles and responsibilities:
Divide into two groups of four students
- One group arguing that government needs to strictly regulate the media;
- One group arguing that there is no need for government regulation;
The moderator (the teacher)
- Acts as a neutral participant in the debate;
- Maintains order and enforces the rules;
- Responsible for holding participants to time limits;
- Keeps participants from straying off the topic;
- Solicits questions from the audience;
The audience
- Asks questions intended to allow the debate participants to fully clarify
their arguments;
- Summarizes what each group argued on the topic of the debate;
- Votes for the best argumentation;
- Has 1 leader;
- Has 2 spokespersons to read the questions to both the for/against groups;
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]
