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Файл:Mass media in modern world. Массмедиа в современном мире. Учебно-методическое пособие
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9. Commercial promotion of a product or service: _______________ ( E R T
A V D V E A R D T )
10. Spectators, listeners or viewers: _______________ ( E C N I E U A D E
N E U C I A D )
12. Put the words in the right order:
1. First | between | The | the | during | armies. | orders | was | War | to | pass |
on | used | radio | World |
2. is | American | famous | a | TV | Life | for | show. | Grounded |
3. Times | a | newspaper. | The | is | broadsheet | Sunday | famous |
4. The | largest | broadcasting | corporation. | is | world’s | BBC | the |
5. News | is | United | news | a | Fox | channel. | States |
6. newspaper. | daily | Figaro | Le | a | French | is | morning |
7. directed | Titanic | movie, | is | James | by | a | wonderful | Cameron. |
8. channel. | Discovery | a | Channel | is | famous | American | documentaries
9. television | Break | Prison | drama. | is | a | serial |
10. can | be | Internet. | done | even | Radio | via | broadcasting | the |
13. Choose the right word from the given ones:
1. She loves ________ like Coronation Street and Neighbours. She
watches them every day.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
2. Did you see that interesting ________ last night about pandas?
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
3. Peter Smith interviewed Madanna on his popular ________ last
Tuesday.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
4. Terry Wogan is the ________ of the Eurovision Song Contest this
year.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
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5. She started her career in television on the eight o'clock news as a
________.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
6. He's a________. His speciality is football.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
7. Do you think it's going to rain? Let's watch the ________ to find out.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
8. I love golf, tennis, rugby and athletics, so I watch a lot of ________.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
9. Have you seen that ________ where you can win a million pounds?
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
10. Have you seen that new ________ about life in England? It's very
funny.
a. comedy show b. sports programmes c. documentary d.
weather forecast e. presenter f. quiz show g. sports commentator
h. chat show i. newsreader j. soap operas
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PART 4. THE INTERNET. THE WORLD WIDE WEB
1. Look at the photo and answer the questions:
How much time do you spend online every day?
Why is the internet considered to be the main source of entertainment?
2. Read the text, answer the questions after the text, make up a plan and
give a summary of the text:
The Internet
The Internet has revolutionized the way we live, work, and communicate. It
is a vast network of interconnected computers and devices that allows us to
access information, connect with others, and conduct business from anywhere in
the world.
One of the most significant benefits of the Internet is its ability to provide
instant access to a wealth of information. With just a few clicks, we can find
answers to our questions, research any topic, and access educational resources.
This has democratized knowledge and made learning more accessible to people
around the globe.
The Internet has also transformed the way we communicate. Social media
platforms like Facebook, Twitter, and Instagram have allowed us to connect
with friends, family, and colleagues regardless of distance. We can share photos,
videos, and updates about our lives in real-time, fostering a sense of community
and connection.
In addition to personal communication, the Internet has revolutionized
business communication as well. Companies can now reach a global audience
through their websites, online advertising, and social media marketing. This has
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opened up new opportunities for entrepreneurs and small businesses to compete
on a global scale.
E-commerce has also flourished thanks to the Internet. Online shopping has
become increasingly popular, with consumers able to browse and purchase
products from the comfort of their own homes. This has led to the rise of online
marketplaces like Amazon and eBay, which offer a wide variety of products at
competitive prices.
The Internet has also had a profound impact on entertainment. Streaming
services like Netflix and Spotify have made it easier than ever to access movies,
TV shows, and music on demand. We no longer have to wait for our favorite
shows to air on television or buy physical copies of albums – everything is
available at our fingertips.
However, along with its many benefits, the Internet also poses challenges
and risks. Cybersecurity threats are a major concern, with hackers constantly
finding new ways to breach systems and steal sensitive information. Privacy is
also a growing concern, as our online activities are constantly being tracked and
monitored.
The Internet has also changed the way we consume news and information.
With the rise of social media, fake news and misinformation have become
rampant, leading to a decrease in trust in traditional media sources. It is now
more important than ever to critically evaluate the information we encounter
online and seek out reliable sources.
Despite these challenges, the Internet remains an invaluable tool that has
transformed nearly every aspect of our lives. It has connected us in ways we
never thought possible, providing us with endless opportunities for learning,
communication, and entertainment. As technology continues to advance, the
Internet will undoubtedly play an even greater role in shaping our future.
1. How has the Internet revolutionized the way we live, work, and
communicate?
2. What is the Internet and how does it work?
3. What are some benefits of the Internet?
4. How has the Internet democratized knowledge and made learning more
accessible?
5. How has the Internet transformed personal communication?
6. What social media platforms have allowed us to connect with others
regardless of distance?
7. How has the Internet revolutionized business communication?
8. How has e-commerce flourished thanks to the Internet?
9. What impact has the Internet had on entertainment?
10. What are some challenges and risks associated with the Internet?
11. Why are cybersecurity threats a major concern on the Internet?
12. What is a growing concern regarding privacy on the Internet?
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13. How has the Internet changed the way we consume news and
information?
14. What are some negative consequences of the rise of social media on
news consumption?
15. Despite its challenges, why is the Internet considered an invaluable tool
in our lives?
3. Here are some possible advantages (pros) and disadvantages (cons) of
the internet. Read them and explain the underlined words:
PROS
email, instant messaging, chat rooms, newsgroups, social networking sites,
webinars;
e-commerce (e.g. internet banking, travel booking), e-books, e-learning;
accessing vast amounts of useful information, fun of just browsing and
surfing the web;
ability to transfer graphic images and sound files;
ability to send files as attachments, usefulness of file-sharing;
gaming – you can play video games with anyone in the world.
CONS
ISP (Internet Service Provider) charges can be high for heavy users, people
you’ve never met may get your contact details, your account may be hacked;
download and upload times can be slow, e-books don’t feel the same as real
books, e-learners may miss a ‘live’ teacher;
spam and junk mail can be annoying;
can become addictive;
cookies track your activities on the web;
many sites contain offensive material, parental control may be necessary for
children.
4. Match the following words with the explanations:
1. attachment
2. cookie
3. spam
4. chat room
5. ISP
6. webinar
a. website where people with common interests can email each other online
b. a sort of class held live on the web
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c. company that gives you access to the internet and offers news pages,
shopping, etc.
d. program sent to your computer from the internet, used to follow your
activities
e. file sent at the same time as an email message
f. unwanted material (e.g. advertisements) sent to you via the internet
5. Some of these pairs of opposites exist in the language of
internet/computer communications, others do not. Tick the box for ‘exists’ or
‘doesn’t exist’. Use a search engine to find the answer on the web if you’re not
sure:
word
opposite
exists
doesn’t exist
delete
undelete
download
upload
update
downdate
inbox
outbox
online
offline
install
uninstall
6. Use the correct words from the table above to fill the gaps in these
sentences. You are given a paraphrase of the meaning in brackets:
1 I sent a photo of my house by email to a friend in Canada, but it took ages
to ________ (transfer from here to there) and I spent nearly five minutes
_________ (connected to the internet) just waiting for it to go.
2 I’ve had your message in my ________ (a place where unread emails are
stored) for two days, but haven’t had time to read it yet.
3 I had a lot of trouble trying to ________ (add to the programs already on
my computer) that new software I bought.
4 How do I ________ (restore something accidentally erased) on this
computer?
5 I edit my pictures ________ (while disconnected from the internet) and
then connect to send them.
6 This is an old version of the software. You can ________ (get a new
version) it online for free.
7. Translate the sentences and in your own words, say what the words in
bold type mean in these sentences.
1. A new law has given e-signatures the same legal status as handwritten
ones.
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2. E-learning will become more and more common as an alternative to
traditional learning.
3. We have e-enabled everything you need to study on the internet.
4. E-books are selling faster than traditional books.
5. The dotcom economy has attracted hundreds of new businesses hoping to
make a fortune.
6. With this smartphone, you’ll never need a tablet or a laptop!
7. Parental controls provided by ISPs are vital these days.
8. I send about 40 texts per day. It’s very addictive.
8. Discuss the following questions with a partner:
1. How important are these things in your interaction with other people:
- your phone,
- social-networking sites,
- other forms of communication?
2. In what ways do you use them?
3. Have these things improved your social life? Why / Why not?
4. Are you an active social networks user?
5. How many social media accounts do you have?
6. Which social network is your favourite?
7. How often do you check your social media accounts?
8. Are you a social media addict?
9. Take the following quiz. Check your score with your teacher. never
(0pts) occasionally (5pts) often (10pts) always (20pts):
1. I check my social media platforms on my phone first thing in the morning
when I wake up.
2. I take a picture of my meal and post it instantly on social media.
3. I ask my friends to check my photos on social media.
4. I check my social media accounts several times a day.
5. I take a break and stay away from social media.
6. When I hear something I like, I remember to post it as my status on
Facebook.
7. I know the number of my friends and followers on social media.
8. I feel disappointed when my posts do not get many likes on Facebook.
9. I spend a long time on social media looking at what my friends have been
up to in their lives.
10. I feel happy when I get lots of friend requests in my social media
accounts.
10. Choose the right answer from the Internet words:
1) The internet is also called the ________.
a. Intranet
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b. web
c. matrix
2) We ________ on the web.
a. surf
b. turf
c. sloop
3) The index page of a website is called a ________.
a. pager
b. backpage
c. homepage
4) Google is an example of a ________.
a. blog
b. hoppy rabbit
c. search engine
5) An online diary or journal is called a ________.
a. search engine
b. napster
c. blog
6) The opposite of download is ________.
a. upload
b. outload
c. backload
7) People love to download music in ________ format.
a. MP3
b. Microsoft Word
c. PDF
8) To select an Internet link, you ________ it.
a. jack
b. click
c. pick
9) If something is on the Internet, it is ________.
a. on standby
b. online
c. onsite
10) A fast Internet connection is called a ________ connection.
a. broadband
b. broadbank
c. dial-up
11) My computer keeps ________ all the time!
a. planting
b. breaking
c. crashing
12) If you want to read your e-mails, you must ________ first.
a. switch on
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b. log on
c. log off
13) I prefer working on a _____, for I can take it with me wherever I go.
a. computer
b. laptop
c. desktop computer
14) My ________ is not working!
a. mouse
b. mice
c. mickey
15) Press any ________ and see if it works.
a. key
b. button
c. touch
16) If you want to get some information about this subject, use a ______.
a. help engine
b. search engine
c. engine help
17) Before you leave, don't forget ________!
a. to close
b. to shut
c. to log off
18) All my work is gone! I forgot ________ my data!
a. to keep
b. to save
c. to hold
19) You should ______ this programme, it offers many new possibilities.
a. carry
b. take
c. download
20) Wait for me, I won't be long, I'll just ________ my email.
a. go on
b. verify
c. check
11. Read the text, translate it into Russian and do exercises after it:
Bill Gates
Everyone has heard of Bill Gates, one of the richest and most successful
people in the world. Microsoft, the business he started with a friend in 1975, has
become the world's largest computer software company, and Gates was the
world's youngest billionaire at the age of 31.
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His full name is William Henry Gates III, and he was born on 28th October,
1955, in Seattle, USA. At school, Bill soon showed that he was very intelligent,
and especially good at Maths and Science. His parents decided to send him to
Lakeside, the private school where he first began use computers. 13-year-old
Bill Gates and his schoolfriend Paul Allen were soon spending all their time
writing programs and learning about computers instead of doing their
schoolwork! After finishing school in 1973, Bill went to Harvard, America's
most famous university. The next year, he and Paul Allen wrote an operating
program for the Altair, one of the world's first microcomputers. The two friends
started Microsoft in 1975, and Gates left Harvard. Before long, Microsoft was a
major business access. Since then, the company has continued to grow,
producing most of the world's leading PC software. One reason for his success is
that Gates has always been very ambitious and hardworking. This has not left
him much time for a normal personal life, but in 1994 he married Melinda
French, a Microsoft employee, and in 1995 he wrote a best-selling book, The
Road Ahead.
Bill has mixed feelings about spending so much time running Microsoft.
‘There are a lot of experiences I haven't had, but I do like my job,' he says.
When he does find time to relax, he likes puzzles, golf and reading about
science. For such a rich person, his life is simple, and he spends little on himself
and his family. When it comes to helping others, though, Gates is very generous.
He has already given huge amounts of money to charity, and says that he plans
to give away almost all of his wealth when he retires.
Say if the following statements are true or false:
a) Bill Gates started his business alone.
b) When at school he was good at Science.
c) Не first started to use computers at school.
d) After leaving school, he started working.
e) In 1994 he divorced his wife, Melinda French.
Choose an appropriate option to complete the sentences:
1. Bill Gates became the world's youngest billionaire at the age of ____.
a. 13
b. 30
c. 31
d. 41
2. He was born on the _________.
a) 8th of October b) 28th of October
c) 20th of December d) 28th of December
3. One reason for his success is that _________.
a. … his parents were rich
b. … he got a good education
c. … his friend helped him
d. …. he is ambitious and hardworking
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