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Файл:Mass media in modern world. Массмедиа в современном мире. Учебно-методическое пособие
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There are advantages to using media texts, but there are also a number of
difficulties that teachers and students themselves may face. It is also necessary
to take into account the fact that there are many magazines and newspapers in
English created specifically for learners of a foreign language at a certain level.
In this case, it is difficult to talk about the authenticity of these media texts, so
sometimes the term “simulative” or semi-authentic is used for such texts.
According to Harmer, “We need texts in which general meaning will be
understood by students, regardless of whether they are authentic or not. But any
text — authentic, semi-authentic or educational – must be a realistic model of
written or spoken language. And if the teacher managed to find an authentic text
that the students can handle, then the use of such material will be very effective.
It should be noted that the use of authentic periodicals (as well as semi-authentic
ones) has its own characteristics: 1) accessibility; 2) variety; 3) topic; 4)
complexity; 5) culture and social problems. In conclusion, the media can help in
many areas such as: motivation, clarity, reuse, composition, revision, editing,
diversity, mixed ability classrooms, updating textbook information, bringing life
and color to procedures and methods in the classroom, thus, at the same time
helping students improve their accuracy and fluency. Proper use and successful
integration will bring many benefits to teachers and students if they use it in the
right circumstances.
13. Do the multiple-choice test and choose the right answer from the text:
1. What is the importance of culture in learning a foreign language?
a) Culture has no impact on language learning.
b) Knowledge of a foreign language is impossible in isolation from the
realities of life and culture of the country that speaks this language.
c) Reading media texts is not important for understanding the culture.
d) Magazines and newspapers do not contribute to effective learning to read.
2. Why are magazines and newspapers important in language learning?
a) They are not important.
b) They provide oral communication activities.
c) They are an integral part of the culture and help learners to understand the
language and life.
d) They only provide exercises.
3. What skills must learners of any foreign language be able to do?
a) Listen and speak.
b) Read and write.
c) Speak and write.
d) Listen, write, speak and read.
4. What are productive skills according to Harmer?
a) Listening and reading.
b) Speaking and writing.
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c) Reading and writing.
d) Writing and listening.
5. What is the role of mass media in language learning?
a) It is not important.
b) It limits learners to oral communication only.
c) It helps learners understand the language and life.
d) It contributes to effective learning to write.
6. What is Harmer's definition of reading?
a) An action performed by the mouth and brain.
b) An action performed by the eyes and the brain.
c) An action performed by the ears and the brain.
d) An action performed by the hands and the brain.
7. What is the significance of reading in language learning?
a) It's not important.
b) It's one of the main language skills both in a foreign language lesson and
in the entire educational process as a whole.
c) It's only important for studying grammar.
d) It's only important for oral communication.
8. Why is technology considered the first revolution?
a) It has no impact on education.
b) It has eliminated language teaching and learning.
c) It has had a significant impact on education in general and language
teaching and learning in particular.
d) It has not had any impact on human daily life.
9. What is the use of digital devices in language teaching and learning?
a) They are not useful.
b) They limit learners to oral communication only.
c) They are the new learning model in the XXIst century.
d) They are not important in language learning.
10. Why must foreign language lessons combine all language
components?
a) In order to make learners understand the culture.
b) In order to limit learners to oral communication only.
c) In order to make learners understand the grammar.
d) In order to make learners well-rounded in all language skills.
11. What is the role of mass media in language learning?
a) It has no role in language learning.
b) It plays a vital role in all types of developments.
c) It has a minor role in language learning.
d) It is only useful for entertainment purposes.
12. How can effective teaching help students in language learning?
a) It can only help students retain knowledge.
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b) It can't build any bridges between students' knowledge and learning
objectives.
c) It helps students retain knowledge, motivates interest and illustrates the
relevance of many concepts.
d) It doesn't have any effect on students' learning.
13. What are mass media technologies intended for?
a) To avoid reaching a large audience of learners.
b) To reach only a small audience of learners.
c) To reach a large audience of learners by mass communication.
d) To reach a large audience of learners by individual communication.
14. How does one or two hours of daily television watching affect school-
aged children?
a) It has no effect on academic performance.
b) It has only a minor effect on academic performance.
c) It has significant effects on academic performance, especially creativity.
d) It only affects the physical health of children.
15. What is the significance of the development of social networks on
education?
a) It has no significance on education.
b) It increases the workload of students.
c) It offers learners a great number of new possibilities.
d) It has a negative impact on the learning environment.
16. According to Richard E. Clark, what are the three factors that
should be considered in the design of technology-enhanced learning
environment?
a) Teacher characteristics, technology attributes and instructional methods.
b) Student characteristics, technology attributes and instructional methods.
c) Learner characteristics, technology attributes and instructional methods.
d) Environment characteristics, technology attributes and instructional
methods.
17. Why is the use of media in teaching-learning process necessary?
a) It is not necessary.
b) To draw students’ attention and to make teaching and learning activities
more interesting and effective.
c) To distract students from learning.
d) To make teaching and learning activities more complicated.
18. What is the value of mass media in the classroom?
a) It has no value in the classroom.
b) Its value depends on how it is implemented.
c) It is always valuable in the classroom, regardless of implementation.
d) It is only valuable for entertainment purposes.
19. How should teachers choose suitable mass media material for the
classroom?
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a) Based on their own interests.
b) Without considering learners’ interest and need.
c) Based on learners’ interest, need, and level of English proficiency, as well
as cultural aspects.
d) Based on the teacher’s level of English proficiency.
20. How can media in the classroom simulate real-life experiences for
students?
a) By providing unrealistic examples.
b) By giving irrelevant information to students.
c) By allowing students to see examples of what they are learning.
d) By giving students too much information.
21. What is the benefit of teaching students to use and care for resources
for further learning?
a) Students will learn to ignore valuable resources.
b) Students will only learn how to use resources, not how to care for them.
c) Students will learn to care for and protect the items they use and how to
use them to contribute to society.
d) Students will never learn how to use any resources.
22. What are the advantages of using mass media tools in foreign
language education?
a) They don’t satisfy different types of learners’ needs.
b) They discourage students to learn.
c) They fulfill different types of learners’ needs and encourage learning.
d) They make learning more difficult.
23. What is the most important advantage of teaching foreign language
through mass media?
a) Learning English culture.
b) Encouraging learning.
c) Contact with an authentic language.
d) Making it easier to perform and understand.
24. What are the disadvantages of using mass media tools in foreign
language education?
a) There is no curriculum and they don’t explain rules of language usage.
b) Mass media tools always provide unreliable information.
c) Mass media tools are too advanced for students to understand.
d) Mass media tools are only useful for entertainment purposes.
25. What is one difficulty that arises when using authentic articles in a
lesson?
a) The text is always interesting for students.
b) Creating a lesson can be very energy-intensive for a teacher.
c) Authentic materials contain a wide range of text genres.
d) Textbooks often contain typical standard texts.
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26. What are the advantages of using authentic materials in the lesson?
a) The topics are never of great interest to students.
b) The text does not convey any information to students about events in the
world.
c) Authentic materials contain a wide range of text genres and encourage
reading with pleasure.
d) Textbooks always contain a wide variety of genres.
27. What should educational texts be?
a) Completely unrealistic models of written or spoken language.
b) Semi-authentic models of written or spoken language.
c) Realistic models of written or spoken language.
d) A mixture of authentic and non-authentic models of written or spoken
language.
28. What are the characteristics of authentic periodicals?
a) Only accessibility and variety.
b) Only topic and complexity.
c) Only culture and social problems.
d) Accessibility, variety, topic, complexity, culture, and social problems.
29. How can the media help in the classroom?
a) It can only help with updating textbook information.
b) It can only help with motivation.
c) It can help in many areas such as motivation, clarity, revision, diversity,
and updating textbook information.
d) It can't help in any areas.
30. When is the proper use of media most effective in the classroom?
a) When used in every lesson, regardless of the circumstance.
b) When students are not interested in the topic.
c) When used in the right circumstances.
d) When students do not understand the text at all.
TEST Can you live 2 weeks without the Media?
14. Answer the following questions and choose the appropriate answer.
Then ask these questions to your groupmate:
1. What’s the first thing you usually do when you wake up in the
morning?
a. Have breakfast
b. Pick up a newspaper
c. Turn on the radio
d. Check your e-mail and social media platforms
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2. How much time per week do you spend on watching TV?
a. Less than 7 hours
b. 7-21 hours
c. 21-30 hours
d. More than 30 hours
3. How often do you watch TV while eating your meals?
a. Hardly ever
b. Occasionally
c. Frequently
d. Always
4. How much time per week do you spend on listening to music?
a. Less than 7 hours
b. 7-21 hours
c. 21-30 hours
d. More than 30 hours
5. You listen to the radio:
a. Never
b. Rarely
c. Most days
d. Every day
6. How much time per week do you spend on watching movies?
a. Less than 7 hours
b. 7-14 hours
c. 14-21 hours
d. More than 21 hours
7. When was the last time you read a newspaper / magazine?
a. I can’t remember
b. Some weeks ago
c. Last week
d. This morning
8. How much time per week do you spend on blogging or social
networking?
a. Less than 7 hours
b. 7-14 hours
c. 14-21 hours
d. More than 21 hours
9. Are you online even when watching TV or listening to music?
a. Never
b. Sometimes
c. Mostly
d. Always
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10. How many times a day do you look at your Smart Phone?
a. Whenever I need to call someone
b. When I have a break
c. Three times in an hour
d. Every 5 seconds
After testing analyze your results:
Most A – You can do perfectly well without the Media.
Most B – You like it, but your Media habits are still healthy.
Most C – You could live 2 weeks without the Media but at great cost.
Most D – You cannot imagine living in a world without the Media.
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PART 2. RADIO
1. Look at the photos and answer the questions:
Why do people listen to the radio?
What kind of people do you associate with this activity?
Who are the people in the pictures? What are they doing and why?
2. Read the types of radio content below and give definitions:
a. News & Politics
b. Culture
c. Music
d. Documentary
e. Guests
f. TV Shows & Films Reviews
g. Video Games
h. Relationships
i. Celebrity Gossip
j. Travel
k. Lifestyle
l. Science
m. Sport
n. Health
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3. Work in groups and tell each other:
- which of the types of radio content below you are most interested in;
- where and when you listen to the radio;
- how often you listen to the radio and why.
HEADLINES
4. Read to four short texts. Match each text (1-4) to one of the following
headlines:
1. A brief historical overview
2. The Development of Radio
3. World Changes Due to Radio
4. Past Predictions About the Future of Radio
A. Radio, like television, has had a significant impact on the world,
revolutionizing communication and entertainment. Its origins can be traced
back to the late 19th century when inventors such as Guglielmo Marconi and
Nikola Tesla made groundbreaking discoveries in wireless telegraphy.
The first practical use of radio came in the early 20th century with the
development of wireless telegraphy systems. These systems allowed for longdistance communication through the transmission of Morse code signals. Ships
at sea were among the first to utilize this technology, enabling them to
communicate with shore stations and other vessels.
The true potential of radio as a mass medium was realized with the
invention of the vacuum tube by Lee De Forest in 1906. This innovation made
it possible to amplify radio signals, increasing their range and clarity. It also
paved the way for the development of radio broadcasting.
In 1920, the first commercial radio station, KDKA, began regular
broadcasts in Pittsburgh, Pennsylvania. This marked the beginning of a new era
in communication, as radio became a source of news, entertainment, and music
for millions of people around the world.
During the 1930s and 1940s, radio played a crucial role in disseminating
information during times of war and crisis. It provided a lifeline for people to
stay informed about current events and offered a sense of unity during
challenging times.
The introduction of FM (frequency modulation) radio in the 1940s brought
improved sound quality and expanded the number of available stations. This led
to a diversification of programming, with specialized music genres, talk shows,
and sports broadcasts becoming popular.
The 1950s saw the rise of rock and roll music, which was heavily promoted
and popularized through radio. Radio DJs became influential figures,
introducing new artists and shaping popular culture.
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In the late 20th century, radio faced new challenges with the emergence of
television and the internet. However, it adapted by focusing on local
programming, niche markets, and talk radio formats. It also embraced new
technologies such as satellite radio and online streaming, allowing listeners to
access their favorite stations and programs from anywhere in the world.
Today, radio remains a vital medium, providing a platform for news,
entertainment, and community engagement. It continues to evolve with the
times, embracing digital platforms and adapting to changing consumer
preferences.
In conclusion, radio has a rich history that spans over a century. From its
humble beginnings as a means of wireless telegraphy to its current status as a
diverse and accessible medium, radio has played a significant role in shaping
communication and entertainment throughout the world.
B. The development of radio can be traced back to the late 19th century
when inventors like Guglielmo Marconi and Nikola Tesla made
groundbreaking discoveries in wireless telegraphy. These discoveries paved the
way for the first practical use of radio in the early 20th century with the
development of wireless telegraphy systems.
Initially, these systems allowed for long-distance communication through
the transmission of Morse code signals. Ships at sea were among the first to
utilize this technology, enabling them to communicate with shore stations and
other vessels. However, it was the invention of the vacuum tube by Lee De
Forest in 1906 that truly unlocked the potential of radio as a mass medium.
The vacuum tube made it possible to amplify radio signals, increasing their
range and clarity. This innovation led to the development of radio broadcasting,
and in 1920, the first commercial radio station, KDKA, began regular
broadcasts in Pittsburgh, Pennsylvania. This marked the beginning of a new era
in communication as radio became a source of news, entertainment, and music
for millions of people worldwide.
During the 1930s and 1940s, radio played a crucial role in disseminating
information during times of war and crisis. It provided a lifeline for people to
stay informed about current events and offered a sense of unity during
challenging times.
The introduction of FM radio in the 1940s brought improved sound quality
and expanded the number of available stations. This led to a diversification of
programming, with specialized music genres, talk shows, and sports broadcasts
becoming popular.
In the 1950s, radio played a significant role in popularizing rock and roll
music. Radio DJs became influential figures, introducing new artists and
shaping popular culture.
In the late 20th century, radio faced new challenges with the emergence of
television and the internet. However, it adapted by focusing on local
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