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Файл:Functional English for university students (for economists and managers). Учебное пособие
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c) The house for sale in London is five floors high. T / F
d) The house in London used to be a tie shop. T/ F
e) The skinny house is 8 metres in length. T / F
f) The house has a spiral staircase that connects two of the floors. T / F
g) The agent said the house is good for old people. T / F
h) The agent said a magician used to live in the house. T / F
d) Match the synonyms
1 sky-rocketing
2 spacious
3 sprawling
4 real estate
5 quirky
6 eye-catching
7 cramped
8 approach
9 ideal
10 magic
a perfect
b extending
c method
d distinctive
e roomy
f charm
g eccentric
h shooting up
i confined
j property
9.2 Management in mid-sized German Companies
Before you read, discuss
In business is bigger always better?
If you are looking for new management ideas, should you always look at
management in companies bigger than yours?
Vocabulary
a) Complete the sentences below. Look carefully at the words in italics. Use
you dictionary and refer to the attached text
1 A management guru is ...
a a successful manager
b an Indian manager
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c an expert on management
2 If you scour the world, you ...
a explore it searching for something
b explore it without knowing what you are searching for
c travel for pleasure
3 If you are fixated on an idea or procedure, you ...
a prefer to use this idea more than others
b believe the idea has no value
c use the idea or procedure to mend things which are broken
4 If you describe a currency as strongish, it is ...
a always strong
b very strong
c fairly strong
5 If a product or company is durable, it ...
a is very old
b has functioned successfully for many years
c is out-of-date
6 If you defy a convention, you ...
a attend it
b do not follow it
c argue against it
7 The sequel to a book is ...
a the way in which the book develops
b the people who follow the ideas in the book
c the book which comes after another book
8 A parochial firm is ...
a a firm owned by a religious group
b a firm which operates in a small area
c a firm owned by a single family
9 Anonymous company men ...
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a do not have names
b use false names
c are not well-known
10 If you are hip, you are ...
a young
b fashionable
c energetic
11 If something is staid, it is ...
a traditional but slightly old-fashioned
b obsolete
c no longer useful
12 A niche is ...
a a special place
b a secret space
c a small space
13 A spate refers to ...
a a large number of, probably bad, events
b a group of valuable assets
c a large number of, probably angry, people
14 A sceptic is someone who ...
a a person who does not have any infectious diseases
b a person who often worried for no significant reason
c a person who does not automatically believe something heard or read
15 If you overstate an argument, you ...
a exaggerate the argument
b suggest the argument is not logical
c over-react to the argument
16 If something is prosaic, it is ...
a creative
b ordinary, not interesting
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c familiar and friendly
17 If your determination is dogged, you will ...
a admit defeat very quickly
b not admit defeat until the last moment
c not admit defeat after you are defeated
18 If you innovate, you ...
a make an old thing look as if it is new
b use new ideas in creative ways
c re-use ideas which has been used before
19 A sustained success ...
a requires regular injections of capital
b lasts for a long time
c will damage your reputation
20 If you take a lesson to heart, you ...
a change your behaviour because of the lesson
b memorise the lesson
c accept some parts of the lesson
b) Read the article carefully. Choose the best endings to complete the
sentences below
1 Management gurus should
search for new ideas
a quite small companies outside city
centres
2 Even though labour is
expensive,
b be sold in huge global markets
3 Many of these exports are
generated by
c Germany is the second largest
exporter of manufactured goods
4 These companies sell their
goods
d innovation
5 They do not produce mass
f are too conservative
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market
6 Germany produced the
machine tools
g rather than products
7 Critics complain that these
small firms
h from mid-sized companies in
Germany
8 Many small companies sell
services
i old-fashioned industries
9 Prosperity can derive from
strength in
j consumer products, but high quality,
niche products
10 High quality niche products can
k to other companies around the world
11 Western companies should
focus on
l that were used in Chinese factories
c) After reading – discussion
Think about management in commercial operations of different sizes, a oneperson freelance business, a small family business, a mid-sized business and a large
international corporation. How is management different in these different types of
business?
How does the difference in management style influence communication,
capital investment, advertising and marketing, expansion, finding new markets,
delivery to markets, customer service and other factors?
Businesses would like to have a large number of customers. But how does
increasing the number of customers change the management requirements?
Businesses would like to offer a large number of products in their catalogue. But how
does increasing the number of products in the catalogue change the management
requirements?
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Bibliography
1 Шевелева, С. А. Английский язык для экономистов: учебное
пособие / С. А. Шевелева. – Москва: Проспект, 2014. – 400 с. – ISBN 978-5-392-
11292-0.
2 Macmillan dictionary. Advancing Learning [Электронный источник]. –
Режим доступа: https://www.macmillandictionary.com. – 19.12.2023.
3 Longman dictionary. The Longman Dictionary of Contempory English
[Электронный источник]. – Режим доступа: https://www.ldoceonline.com/
4 Merriam Webster Dictionary [Электронный источник]. – Режим
доступа: https://www.merriam-webster.com/dictionary/diverse. – 18.12.2023.
5 Cotton, D. Market Leader. Course book / D. Cotton, D. Falvey, S. Kent.
– Pearson Education Limited, 2017. – 176 р.
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Приложение А
(справочное)
Answers to the culture quiz on page 53
1 You have to shake hands when you’re coming or going in Germany, but in
Britain you usually only shake hands when you meet someone for the first time.
2 You have to give your present in public in the Middle East to show it’s not a
bribe, but it’s good manners to give your present in private in Asia.
3 You mustn’t give cutlery in Latin America because it suggests that you want
to cut off the relationship. You mustn’t give food or drink in Saudi Arabia because it
suggests you think your hosts aren’t offering you enough to eat and drink. You
mustn’t give a clock in China because the Chinese word for clock is similar to the
word for funeral.
4 "Come any time" means "I want you to visit me" in India. If you don’t
suggest a time and arrange a visit immediately, an Indian will think you are refusing
the invitation. But if an English person says "Come any time", they will think you are
bad-mannered if you start fixing a date.
5 Offices are usually closed on Fridays in Muslim countries.
6 Americans usually mean "Yes" when they nod their heads. An English
person probably just means "I understand", and an Asian in just showing interest.
7 It’s bad manners to discuss business at a social occasion in India.
8 In Thailand you have to shake hands very gently. It’s not like America
where a weak handshake can indicate a weak character. In Japan you have to bow
when you meet someone for the first time but in Thailand you have to put the palms
of your hands together in a prayer gesture. And you mustn’t touch your head in
Thailand. It’s bad manners.
9 You must treat your contact’s business cards with respect in Japan. You
have to study them before you put them away and you mustn’t write on them.
10 In an English pub, you have to take your turn to buy a "round" – a drink for
everyone in your group.
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Приложение Б
(рекомендуемое)
Grammar exercises for training grammar rules
1 Change the following sentences from the Present Simple Tense to the
Present Continuous Tense. Add a word or phrase like "now", "today", "at this
moment", "at present" to each sentence
1 Richard walks to school.
2 We live in that house.
3 My father works in the garden.
4 The train stops at the station.
5 The pencils lie on the table.
6 I play with my dog.
7 They help their mother.
2 Put the verbs in brackets into the Present Simple or the Present
Continuous Tense
1 Cuckoos (not build) nests. They (use) the nests of other birds.
2 You can’t see Tom now: he (have) a bath.
3 He usually (drink) coffee but today he (drink) tea.
4 What she (do) in the evenings? – She usually (watch) TV.
5 I won’t go out now as it (rain) and I (not have) an umbrella.
6 The last train (leave) the station at 11.30.
7 He usually (speak) so quickly that I (not understand) him.
8 Ann (make) a dress for herself at the moment. She (make) all her own
clothes.
9 I (wear) my sun-glasses today because the sun is very strong.
10 Tom can’t have the newspaper now because his aunt (read) it.
11 I can’t answer the phone now because I (paper) the sitting-room walls.
12 How you (get) to work as a rule? – I usually (go) by bus.
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13 Why you (put) on your coat? – 1 (go) for a walk.
14 I always (buy) lottery tickets but I never (win) anything.
15 You always (write) with your left hand?
16 I always (write) to him on his birthday.
17 Tom and Jack (have) a long conversation. I wonder what they (talk) about.
18 He never (listen) to what you say. He always (think) about something else.
19 Why you (walk) so fast today? You usually (walk) quite slowly.
20 You (recognize) that man? – I (think) that I have seen him before but I (not
remember) his name.
21 Stop! You (not see) the notice? – I (see) it but 1 can’t read it because I (not
wear) my glasses. What it (say)?
22 She always (borrow) from me and never (remember) to pay me back.
23 I (think) it is a pity you don’t take more exercise. You (get) fat.
24 Tom never (do) any work in the garden; he always (work) on his car.
25 What he (do) to his car now? – I (think) he (polish) it.
26 How you (end) a letter that (begin): “Dear Sir”? – I always (put): “Yours
truly”, but Tom (prefer) “Yours faithfully”.
27 Who (own) this umbrella? – I (not know). Everybody (use) it but nobody
(know) who (own) it.
3 Put the verbs in brackets into the Past Simple or the Past Continuous
Tense
1 He (write) a letter when I (see) him.
2 Harry (do) his work while his brothers (play) games.
3 The man (fall) down as he (run) for the bus.
4 We (sing) a song when George (come) into the room.
5 While the teacher (give) a lesson, a small dog (walk) into the room.
6 When the telephone bell (ring), I (work) in the garden.
7 My hat (flow) off when I (cross) the bridge.
8 The rain (begin) to fall while we (watch) the game.
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9 Just as I (get) interested in my work, I (have) to go home.
10 He (lose) his pocket-book while he (see) the sights of Rome.
11 Jack (do) his homework when his father (come) home from work.
12 Mary (wear) her new dress when I (meet) her yesterday.
13 The pupils still (write) their compositions when the bell (ring).
14 She (walk) along the street when she (see) an old friend.
15 The woman was very tired, and she (lie) on her bed when her children
(соme) home from school.
16 The sun (rise) when I (wake) up this morning. 17. The sick child (sleep)
when the doctor (come).
17 I (read) the newspaper when I (hear) a strange noise.
18 It (rain) hard when I (go) out this morning.
19 We (listen) to the wireless when the telephone bell (ring).
20 The little boy (fish) when he (fall) into the river.
21 Jack’s mother (cook) the dinner when he (come) home from school.
22 A lot of people (see) this accident while they (wait) for the bus.
23 He often (go) to the British Museum when he (study) at London
University.
24 He (fall) down and (break) his leg while he (play) football.
25 The travellers (reach) the town just as the sun (set).
26 The boy (jump) off the bus while it (go).
27 The hunter (shoot) and (kill) the lion just as it (jump) on him.
28 Mary’s mother often (sing) while she (cook) in the kitchen.
29 The old man never (go) out when it (rain).
30 The travellers (see) some camels as they (cross) the desert.
31 The gardener (find) a box full of money when he (dig) in the garden.
32 When I (go) out this morning, the sun (shine) and the birds (sing). It was a
beautiful morning. I (walk) to the nearest park and sat down on the grass. But while I
(sit) there, black clouds gathered and (hide) the sun. It (begin) to rain heavily, so I
(run) home. My hat (fall) off as I (run).
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